Welcome!

News Feed Item

Walmart's Talking Holiday Toys Survey Reveals That Kids Will Do Almost Anything for Their Holiday Toys...Except Eat Spinach

Survey Finds Parents Choose Holiday Toy Destination Based on Low Prices

BENTONVILLE, Ark., Nov. 27, 2012 /PRNewswire/ -- Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart's Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The Walmart-commissioned survey also found that mom and dad favor educational toys and are focused on price.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/59182-walmart-holiday-toys-survey

(Photo: http://photos.prnewswire.com/prnh/20121127/MM17360)

"The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids' holiday toy wish lists and at the same time, are looking for the most affordable options," said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. "As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember."

Walmart's Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:

  • Naughty or nice? Kids who've had a few time outs this year are in luck. While the majority of kids think their behavior impacts the amount of holiday toys they get, 78 percent of parents plan to buy the same amount of toys for their children regardless of how naughty or nice they've been throughout the year.

 

  • Wish list toys – parents and kids disagree: The top toy gifts parents want to give their kids this Christmas are "toys that teach;" however, the top toys on kids' wish lists are dolls and action figures.

    "We have seen that educational toys – including kids' tablets – are one of the most popular categories this year," shared Phillips. "To meet this demand, we have significantly increased the quantity of educational tablets in our stores and are adding new products throughout the season. This is just one example of how we've worked closely with our suppliers to help ensure we have the toys both kids and parents want."

 

  • Those sneaky kids: Parents are in the dark when it comes to knowing whether or not their kids find their gifts ahead of Christmas. Nearly twice as many kids as their parents say they found their gifts before the big morning (23 percent vs. 14 percent). The top hiding place? The closet. 

 

  • Nagging works.  Asked about the most persuasive technique their child uses to get the toy he/she wants for Christmas, the top response for parents is their child asking them repeatedly for the gift. Similarly, when kids are asked what they think is the best way to ensure that they get the toy they want for Christmas, the most popular response was to keep telling Mom or Dad over and over and over again.

 

  • The toy store parents are looking for: Price is the most popular factor among parents for determining the type of store to shop at for Christmas toys. Walmart is committed to offering low prices and currently has hundreds of toy rollbacks in store and online. Walmart.com also features an expanded assortment of the hottest toys plus free shipping options that help customers save even more.  Thousands of toys are eligible for free shipping to home on qualifying toy purchases of $45 or more, or free shipping to any Walmart store across the US.   

    In addition, as part of Walmart's Toyland Tuesday toy rollback program, where Walmart has been rolling back prices on toys every Tuesday beginning in October, the retailer is offering parents the opportunity to vote on their toy savings.  On Nov. 29 and Dec. 6 parents can choose between two toys to go on rollback the following Tuesday.  

For more on Walmart's Talking Holiday Toys Survey, please visit news.walmart.com/holidaytoys.   

Survey Methodology
The "Walmart Talking Holiday Toys Survey" was conducted by GfK Public Affairs & Corporate Communications utilizing GfK's KnowledgePanel.  The survey polled 1,009 children between the ages of 3-11 and each child's parent in September 2012.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices.  Each week, more than 200 million customers and members visit our 10,400 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

SOURCE Walmart

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...