Click here to close now.




















Welcome!

News Feed Item

TXU Energy Shows Why It Helps Customers Use Less Electricity

Why would a company help you use less of what it sells? That’s the question TXU Energy frames in a new two-minute film. It shows how the company helps customers control their electricity usage and save money via the devices they already use day to day. It also shows the positive experiences this creates.

The film features some of TXU Energy’s digital energy savings solutions as seen through the eyes of a young customer who uses them via her tablet computer while she’s in a coffee shop. It shares what this young woman is thinking as she finds ways to use less electricity at home so she can save money.

As the story opens, the woman learns she may exceed her own electricity budget thanks to a free alert from TXU Energy. She ponders why the electricity company would help her use less of what it sells as a waiter refills her coffee mug. Then, the film demonstrates why, showing how empowering her to control her electricity usage and save herself money creates a bond between her and the company.

“When people ask us why we help our customers conserve,” said Michael Grasso, chief marketing officer, TXU Energy, “the answer is simple: It’s about delivering long term value, one day at a time. We know our customers care about controlling their electricity costs, so we give them control through tech tools that fit their lifestyles and make that easy to do. It’s one of the ways we’re working hard to earn — and keep — their business for today and years to come.”

In the film, the customer starts and completes several energy saving activities while she’s at the coffee shop, using either her tablet computer or smartphone to access:

  • TXU Energy’s budget alerts, which are free for any TXU Energy customer with a smart meter. After opting in to service, you receive email alerts if your usage at home could cause you to spend more than the budget threshold you set.
  • The TXU Energy MyEnergy Dashboard SM, which shows you your whole home’s electricity usage and cost by month, day and even hour if you have a smart meter. The dashboard also provides a forecast of your estimated usage and upcoming bill and an estimate of how your consumption compares with homes like yours in your ZIP code.
  • The Brighten® iThermostat, an energy savings solution from TXU Energy, is a programmable thermostat that makes it easy to access, change or set indoor temperatures while you’re at home or away via a Web-enabled PC, tablet computer or smartphone.
  • The Brighten® Personal Energy Advisor offers personalized do-it-yourself tips and how-to videos that can help you avoid wasting energy via air leaks, insufficient insulation, water heater settings, HVAC inefficiency and more.
  • The TXU Energy iPhone® app allows you to check and pay your electricity bills, control your home temperature settings via the Brighten iThermostat, access key features of the TXU Energy MyEnergy Dashboard and more. Customers using Android™ smartphones also have access to the same features via the company’s Android app. Both apps can be downloaded for free. The company’s iPhone app is available via the App Store, and the Android app is available via Google Play and the Amazon Appstore.

The customer in the new film is in good company when it comes to engaging with TXU Energy via the tech tools she uses on screen. Since the beginning of 2011, TXU Energy customers have visited the energy savings solutions over a million times as the company‘s mobile traffic has more than doubled and continues to grow.

The short film is available online at txu.com/empowered.

iPhone is a registered trademark of Apple Inc. Android is a trademark of Google Inc.

About TXU Energy

TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.