Welcome!

News Feed Item

Are You Ready for The End of the World? Take the Last Toast Pledge!

CHAMBLY, QC, Nov. 29, 2012 /PRNewswire/ - Where will you be when the clock strikes the end of the world? According to the Mayan calendar, the world as we know it will come to an end on December 21st, 2012. And if that's the case, there isn't much we can do about it, so we might as well have some fun! And as Unibroue has a beer that's perfect for any special occasion that just happens to be called La Fin du Monde (which means the end of the world — literally), the Quebec brewery couldn't resist getting people across North America to raise one last toast to the end of the world on December 20th, as the clock counts down to midnight!

Far from giving credence to pessimistic apocalyptic predictions, Unibroue has decided to poke fun at them by creating www.lafindumondeday.com, a Web site where consumers are invited to take part in a unique milestone in the history of the world, by solemnly pledging to raise their glass amongst friends at the stroke of midnight on December 20th, for one last toast to the end of the world. "What a perfect opportunity to get more people to discover La Fin du Monde," says Patricia Gagnon, National Brand Manager at Unibroue. "That's why we'll be offering a first: for a limited time, La Fin du Monde will be available on tap in 178 participating establishments across North America."

La Fin du Monde has earned more medals and awards, including some of the world's highest honours, than any other Canadian beer and is Unibroue's most popular beer in the U.S. This Belgian-style Triple ale, bottle conditioned, much like the Trappist monks used to make, is now not only offered on tap but also keg conditioned, using a technique that requires great expertise. This exceptional and exceedingly rare method is the result of a savoir-faire unique in North America.

This gorgeous ale with creamy white foam and fine bubbles has a floral bouquet, with hints of honey, spices, coriander, malt and alcohol. La Fin du Monde is a well balanced beer with a pleasantly long finish, perfect for pairing with blue cheeses, mussels or venison.

Opening on a countdown clock that is sure to bring a smile to all its visitors, www.lafindumondeday.com is the Web site where all La Fin du Monde fans can get together in a pledge to raise one last toast, to buy T-shirts for the occasion, and to find local establishments where they can gather, on December 20th. La Fin du Monde fans can also gather at home with their friends to follow the countdown to the end of the world by logging onto www.lafindumondeday.com - after all, if we're all going to go, might as well have fun doing it!

About Unibroue
Created in 1991, Unibroue is the leading craft brewery in Quebec and among the foremost craft breweries in North America. It brews more than 15 beer brands and has won over 192 international medals since its inception. Unibroue is headquartered in Chambly and has eight warehouses in Quebec. Its nearly 300 employees work in production, distribution, sales and marketing, and administration. For more information about Unibroue, please visit www.unibroue.com.

SOURCE Unibroue

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...