Welcome!

News Feed Item

Are You Ready for The End of the World? Take the Last Toast Pledge!

CHAMBLY, QC, Nov. 29, 2012 /PRNewswire/ - Where will you be when the clock strikes the end of the world? According to the Mayan calendar, the world as we know it will come to an end on December 21st, 2012. And if that's the case, there isn't much we can do about it, so we might as well have some fun! And as Unibroue has a beer that's perfect for any special occasion that just happens to be called La Fin du Monde (which means the end of the world — literally), the Quebec brewery couldn't resist getting people across North America to raise one last toast to the end of the world on December 20th, as the clock counts down to midnight!

Far from giving credence to pessimistic apocalyptic predictions, Unibroue has decided to poke fun at them by creating www.lafindumondeday.com, a Web site where consumers are invited to take part in a unique milestone in the history of the world, by solemnly pledging to raise their glass amongst friends at the stroke of midnight on December 20th, for one last toast to the end of the world. "What a perfect opportunity to get more people to discover La Fin du Monde," says Patricia Gagnon, National Brand Manager at Unibroue. "That's why we'll be offering a first: for a limited time, La Fin du Monde will be available on tap in 178 participating establishments across North America."

La Fin du Monde has earned more medals and awards, including some of the world's highest honours, than any other Canadian beer and is Unibroue's most popular beer in the U.S. This Belgian-style Triple ale, bottle conditioned, much like the Trappist monks used to make, is now not only offered on tap but also keg conditioned, using a technique that requires great expertise. This exceptional and exceedingly rare method is the result of a savoir-faire unique in North America.

This gorgeous ale with creamy white foam and fine bubbles has a floral bouquet, with hints of honey, spices, coriander, malt and alcohol. La Fin du Monde is a well balanced beer with a pleasantly long finish, perfect for pairing with blue cheeses, mussels or venison.

Opening on a countdown clock that is sure to bring a smile to all its visitors, www.lafindumondeday.com is the Web site where all La Fin du Monde fans can get together in a pledge to raise one last toast, to buy T-shirts for the occasion, and to find local establishments where they can gather, on December 20th. La Fin du Monde fans can also gather at home with their friends to follow the countdown to the end of the world by logging onto www.lafindumondeday.com - after all, if we're all going to go, might as well have fun doing it!

About Unibroue
Created in 1991, Unibroue is the leading craft brewery in Quebec and among the foremost craft breweries in North America. It brews more than 15 beer brands and has won over 192 international medals since its inception. Unibroue is headquartered in Chambly and has eight warehouses in Quebec. Its nearly 300 employees work in production, distribution, sales and marketing, and administration. For more information about Unibroue, please visit www.unibroue.com.

SOURCE Unibroue

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.