Welcome!

News Feed Item

Winter Cheer To Be Projected Onto Atlantic City's Boardwalk Hall This December

Atlantic City Alliance Announces New, Free 'Winter Sweet' 3D Light & Sound Show on the Facade of Boardwalk Hall on the Iconic Atlantic City Boardwalk

ATLANTIC CITY, N.J., Nov. 29, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) announced a new 3D light and sound show by Moment Factory, the multimedia and entertainment studio behind the successful "Duality" show currently projected onto Boardwalk Hall every night. "Winter Sweet" is winter-themed and incorporates Boardwalk Hall's majestic architecture into the show, much like "Duality." Since its debut on July 4, 2012, "Duality" has been seen by over 200,000 people. Moment Factory's second permanent show for Atlantic City, "Winter Sweet" will play every half hour from 6 p.m. to 9 p.m. beginning Saturday, December 1.

Created to celebrate the wonders of winter, the new show juxtaposes the beauty and elegance of the season with the childhood joys of snow, candy and holiday icons. Similar to "Duality," "Winter Sweet" uses groundbreaking, 3D light and sound techniques to bring Boardwalk Hall alive night after night. The seven-minute show is free and open to the public and will feature three distinct scenes, which present very different winter worlds. Moment Factory is the world-renowned production house responsible for the creation of both "Duality" and "Winter Sweet." By using hundreds of visual elements, including a number of 3D effects in this newest holiday show, Moment Factory aims to capture the enchanting season and heartwarming, memorable moments of winter.

The first scene, "Snow and Ice," features the historic Boardwalk Hall freezing over as winter approaches. Projections of dancing ballerinas, softly falling snow and a train that appears to be chugging along the top of the building continue to evoke the magical season until a crumbling effect acts as a transition to the second world. In "Winter Village," Boardwalk Hall is transformed into a candy wonderland, lit by the glow of candles and sugary treats. "Illumination" is the third and final scene and features elegant ornaments and intricate lighting that eventually "melts" the surface of the building as spring and new beginnings come to Atlantic City. 

"It's a real pleasure for our team at Moment Factory to continue collaborating with the Atlantic City Alliance," said Sakchin Bessette, Creative Director and Co-Founder of Moment Factory. "The public's reaction to 'Duality' has been amazing. With this new sound and light experience, we want to dive into the magical world of winter with its festive atmosphere, as well as showcase the elegance and the beauty of the season. This show is a celebration of winter, and we hope it will bring warmth and magic to the people of Atlantic City and their visitors."

In addition to celebrating the holiday season, the show is a testament to the city as it continues to move forward after Hurricane Sandy. Erroneous reports indicated that the iconic boardwalk had been destroyed; however, Atlantic City suffered minimal damage and reopened after five business days. The boardwalk remains intact and open for business.

"Atlantic City has always been known as a place for joy and celebration," said Liza Cartmell, President of the Atlantic City Alliance. "This new show celebrates the season, but also the resilience of Atlantic City. Even as the building ices over and winter swiftly falls, we see magic emerge in the form of different elements that bring the building to life even in winter."

In addition to "Winter Sweet," the Atlantic City Alliance will be launching a new advertising campaign this winter and shopping initiatives designed to encourage locals and visitors to do their holiday shopping in Atlantic City. Also in Atlantic City this month is a $600,000 holiday lighting program and holiday parade welcoming the new season on December 1. For more information, please visit www.doatlanticcity.com.

"Winter Sweet" was made possible with support from the Casino Reinvestment Development Authority (CRDA) and Atlantic City Alliance (ACA) and is sponsored by the Atlantic Club Casino Hotel, Bally's, Borgata Hotel Casino & Spa, Caesars, Golden Nugget, Harrah's Resort, Resorts, Revel, Showboat, Tropicana Casino and Resort, Trump Plaza Hotel and Casino and Trump Taj Mahal Casino Resort.

About Moment Factory

Moment Factory is a Montreal-based new media and entertainment studio. Since 2001, Moment Factory's multidisciplinary team of artists has created extraordinary multimedia environments and groundbreaking interactive experiences for live shows, public spaces, events, brands and cultural institutions. Moment Factory has completed more than 300 projects for clients like Cirque du Soleil, Jay-Z, Disney, Celine Dion, Microsoft and for Madonna's new MDNA world tour.

About the Atlantic City Alliance (ACA)

The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA works with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.

SOURCE Atlantic City Alliance

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.