|By PR Newswire||
|November 29, 2012 10:42 AM EST||
ATLANTIC CITY, N.J., Nov. 29, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) announced a new 3D light and sound show by Moment Factory, the multimedia and entertainment studio behind the successful "Duality" show currently projected onto Boardwalk Hall every night. "Winter Sweet" is winter-themed and incorporates Boardwalk Hall's majestic architecture into the show, much like "Duality." Since its debut on July 4, 2012, "Duality" has been seen by over 200,000 people. Moment Factory's second permanent show for Atlantic City, "Winter Sweet" will play every half hour from 6 p.m. to 9 p.m. beginning Saturday, December 1.
Created to celebrate the wonders of winter, the new show juxtaposes the beauty and elegance of the season with the childhood joys of snow, candy and holiday icons. Similar to "Duality," "Winter Sweet" uses groundbreaking, 3D light and sound techniques to bring Boardwalk Hall alive night after night. The seven-minute show is free and open to the public and will feature three distinct scenes, which present very different winter worlds. Moment Factory is the world-renowned production house responsible for the creation of both "Duality" and "Winter Sweet." By using hundreds of visual elements, including a number of 3D effects in this newest holiday show, Moment Factory aims to capture the enchanting season and heartwarming, memorable moments of winter.
The first scene, "Snow and Ice," features the historic Boardwalk Hall freezing over as winter approaches. Projections of dancing ballerinas, softly falling snow and a train that appears to be chugging along the top of the building continue to evoke the magical season until a crumbling effect acts as a transition to the second world. In "Winter Village," Boardwalk Hall is transformed into a candy wonderland, lit by the glow of candles and sugary treats. "Illumination" is the third and final scene and features elegant ornaments and intricate lighting that eventually "melts" the surface of the building as spring and new beginnings come to Atlantic City.
"It's a real pleasure for our team at Moment Factory to continue collaborating with the Atlantic City Alliance," said Sakchin Bessette, Creative Director and Co-Founder of Moment Factory. "The public's reaction to 'Duality' has been amazing. With this new sound and light experience, we want to dive into the magical world of winter with its festive atmosphere, as well as showcase the elegance and the beauty of the season. This show is a celebration of winter, and we hope it will bring warmth and magic to the people of Atlantic City and their visitors."
In addition to celebrating the holiday season, the show is a testament to the city as it continues to move forward after Hurricane Sandy. Erroneous reports indicated that the iconic boardwalk had been destroyed; however, Atlantic City suffered minimal damage and reopened after five business days. The boardwalk remains intact and open for business.
"Atlantic City has always been known as a place for joy and celebration," said Liza Cartmell, President of the Atlantic City Alliance. "This new show celebrates the season, but also the resilience of Atlantic City. Even as the building ices over and winter swiftly falls, we see magic emerge in the form of different elements that bring the building to life even in winter."
In addition to "Winter Sweet," the Atlantic City Alliance will be launching a new advertising campaign this winter and shopping initiatives designed to encourage locals and visitors to do their holiday shopping in Atlantic City. Also in Atlantic City this month is a $600,000 holiday lighting program and holiday parade welcoming the new season on December 1. For more information, please visit www.doatlanticcity.com.
"Winter Sweet" was made possible with support from the Casino Reinvestment Development Authority (CRDA) and Atlantic City Alliance (ACA) and is sponsored by the Atlantic Club Casino Hotel, Bally's, Borgata Hotel Casino & Spa, Caesars, Golden Nugget, Harrah's Resort, Resorts, Revel, Showboat, Tropicana Casino and Resort, Trump Plaza Hotel and Casino and Trump Taj Mahal Casino Resort.
About Moment Factory
Moment Factory is a Montreal-based new media and entertainment studio. Since 2001, Moment Factory's multidisciplinary team of artists has created extraordinary multimedia environments and groundbreaking interactive experiences for live shows, public spaces, events, brands and cultural institutions. Moment Factory has completed more than 300 projects for clients like Cirque du Soleil, Jay-Z, Disney, Celine Dion, Microsoft and for Madonna's new MDNA world tour.
About the Atlantic City Alliance (ACA)
The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA works with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.
SOURCE Atlantic City Alliance
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 21, 2017 02:45 PM EST Reads: 1,175
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 21, 2017 02:30 PM EST Reads: 717
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 21, 2017 01:45 PM EST Reads: 5,280
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Jan. 21, 2017 01:45 PM EST Reads: 3,626
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 21, 2017 01:45 PM EST Reads: 5,785
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Jan. 21, 2017 01:15 PM EST Reads: 2,625
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 21, 2017 12:45 PM EST Reads: 4,383
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Jan. 21, 2017 12:15 PM EST Reads: 1,780
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 21, 2017 12:15 PM EST Reads: 3,746
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jan. 21, 2017 11:45 AM EST Reads: 4,145
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 21, 2017 11:45 AM EST Reads: 1,852
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 21, 2017 11:30 AM EST Reads: 11,619
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 21, 2017 11:30 AM EST Reads: 6,443
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Jan. 21, 2017 11:30 AM EST Reads: 2,818
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 21, 2017 11:15 AM EST Reads: 6,133