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Altius and CafeWell Recognize Million-Steppers in Utah Reach for the Peaks Wellness Challenge; Participants Surpass 521,000 Miles

SOUTH JORDAN, Utah, Nov. 29, 2012 /PRNewswire-iReach/ -- At a celebration event last night, Altius Health Plans and CaféWell recognized 131 individuals who each walked a million or more steps in a successful new type of wellness program for Utah called Reach for the Peaks.  Over the last 11 months, Reach participants walked 1.2 billion steps, the equivalent of 521,000 miles. 

(Photo: http://photos.prnewswire.com/prnh/20121129/CG21435)

Last night, Todd Trettin, Altius Health Plans' CEO, and Scott Rotermund, co-founder and President of WellTok, which created CaféWell, recognized 111 people who walked 1 million steps, 14 who walked 2 million steps, 5 who walked 3 million steps and one person who walked more than 4 million steps.  Trettin and Rotermund also recognized more than 30 people who shared their inspirational stories of success in the Reach for the Peaks.   Photos from the event are available at: http://special.cafewell.com/peaksphotos

"I walk more than ever," said million-stepper Dorothy Bird, one of the evening's honorees. "I get out and take my puppy to the park.  I feel better throughout the day with the exercise.  I have a few people at my work in my group. We keep each other motivated to walk and have been walking regularly at break and lunch together."

"With participants walking more than half a million miles, everyone at Altius is exceptionally proud of what these people have achieved, as well of the part that we have played in offering this new, fun and effective program to get people walking," said Dr. Dennis Harston, vice president of medical affairs at Altius Health Plans. 

About Reach for the Peaks

Reach for the Peaks is the first of its kind in Utah, leveraging the power of the CaféWell social health network to create a unique wellness program that promotes better health and fitness. Sponsored by Altius Health Plans, this program gives each member a complimentary wireless pedometer and opportunities to participate in fun weekly challenges that offer numerous chances to win prizes.  Participants also can participate in a variety of health, fitness and challenge-related discussions, and can access fitness experts and coaches.  Consumers sign up for Reach for the Peaks, join challenges and track their progress through the CaféWell social health network from any computer. 

About Altius Health Plans Inc.

Altius Health Plans Inc. provides health insurance products and services, including HMO, Point-of-Service and Medicare Advantage plans, to employers and individuals throughout the state of Utah and in parts of Idaho and Wyoming. Altius Health Plans is URAC health utilization management accredited. Altius Health Plans is a subsidiary of Coventry Health Care, Inc., one of the country's largest health care companies providing a full range of risk and fee-based health care products and services in all 50 states. For more information, visit Altius Health Plans' website at www.altiushealthplans.com

About CaféWell™ and WellTok®, Inc.

CaféWell is a social health network that makes getting better connected to your health and fitness more fun and more rewarding.  CaféWell provides one stop for consumers' health, wellness and fitness -- including social networking; advice from experts, peers and veteran professional athletes; fun health challenges with other users; and reliable health and fitness information.

Health plans and employer groups sponsor their members into CaféWell.  In return, those population managers gain the use of an additional, trusted consumer communications channel; build consumers' affinity with their brand; positively engage consumers with their health; and increase members' healthy behavior.  WellTok, Inc. is headquartered in Denver, Colo. To learn more about CaféWell's ability to engage members and consumers, visit www.cafewell.com and www.welltok.com.

Media Contact: Brad Samson WellTok, Inc., 720-222-9490 x427, brad.samson@welltok.com

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SOURCE WellTok, Inc.

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