Click here to close now.




















Welcome!

News Feed Item

Nikki Reed Joins CIROC Vodka and Esquire "Ultra Premium Cut" Filmmaker Series

CIROC goes nationwide with Fifth Annual Social Responsibility Program and doubles contribution to free rides home on New Year's Eve

LOS ANGELES, Nov. 30, 2012 /PRNewswire/ -- CIROC Vodka and Esquire have named the newest member of the "Ultra Premium Cut" contest judging panel.  Film and recording artist Nikki Reed will join Sean "Diddy" Combs and Esquire's Jack Essig to help select the CIROC commercial that will air on national TV on New Year's Eve.  Entries will continue to be accepted through December 2nd at www.esquire.com/ciroc.

The commercial with the highest number of online votes between December 6th and 11th will premiere on national television on New Year's Eve. Additionally, the top three finalists will receive the Ultimate CIROC At-Home New Year's celebration which includes a one on one consultation with a professional event coordinator and funds towards their New Year's Eve Party. 

"I'm thrilled to be working with Sean 'Diddy' Combs, CIROC Vodka and Esquire as a judge for the Ultra Premium Cut Filmmaker Series and helping to elevate awareness for such an important cause," says Reed. "As an artist myself, I'm excited to see the original videos submitted."

In addition to joining the panel, Reed, along with CIROC, Combs and Esquire, further drives home the "Celebrating Responsibly" platform with the announcement of the fifth annual "CIROC Safe Rides" campaign.  The program provides consumers coast to coast with free rides from trustworthy transportation partners as they return from their New Year's Eve activities.

On December 31st CIROC Brand Ambassadors will distribute "Safe Ride" cards redeemable via taxis, black cars or other forms of transportation to adult consumers throughout major metropolitan cities nationwide. In New York, Miami, and Houston cards will be redeemable for usage in taxis, black cars, and liveries. Consumers in Chicago will receive CTA cards and those in Atlanta will receive MARTA cards good for their ride home at the end of the big night. As an unexpected bonus, Reed will also surprise pedestrians with CIROC Safe Ride cards earlier in the month to ensure they get home safely on New Year's Eve.

"During the holiday season while we celebrate family, traditions, and the beginning of a new year, it's extra important to do these things responsibly," says Reed. "If you are going to drink, please find a safe ride home. Catch a cab, CIROC Safe Ride, subway, bus or pick a designated driver."

To further encourage awareness, Reed and various other celebrities will film dedicated public service announcements.  The content will be featured throughout multi-media programming on targeted lifestyle media outlets during the campaign. 

About CIROC Ultra Premium Vodka

CIROC Ultra Premium Vodka is made using fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003.  In October 2007, DIAGEO - the world's largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and introduced CIROC PEACH regionally in October 2011, nationally in February 2012. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from France by DIAGEO, Norwalk, CT.

Please visit www.CIROC.com or follow them on Twitter: @CIROC

About Esquire

Esquire (www.esquire.com) published by Hearst Magazines, is the most-honored monthly magazine in America.  Over the past 15 years, it has won a total of 16 National Magazine Awards.  Its Web site and e-reader applications have been similarly honored- Esquire won the first-ever National Magazine Award for iPad applications.  In addition to its U.S. flagship, Esquire publishes 25 editions around the world.  Follow Esquire on Twitter at @Esquiremag.

For more information please contact:

Ben Russo, [email protected] or Jackie Gonzalez, [email protected] of EMC|Bowery at 323.857.0007

Nathan Christopher, Esquire: [email protected] or 212.649.2582

SOURCE CIROC Ultra Premium Vodka

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Scrum Alliance has announced the release of its 2015 State of Scrum Report. Almost 5,000 individuals and companies worldwide participated in this year's survey. Most organizations in the market today are still leading and managing under an Industrial Age model. Not only is the speed of change growing exponentially, Agile and Scrum frameworks are showing companies how to draw on the full talents and capabilities of those doing the work in order to continue innovating for success.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.