Welcome!

News Feed Item

Game on for Millions of Smokers Across EU as European Commission and FC Barcelona Launch 'Quit Smoking With Barça'

BARCELONA, December 1, 2012 /PRNewswire/ --

- Pioneering campaign focuses on benefits of becoming an ex-smoker

- Smokers to receive personalised advice from Barça stars

From today, smokers across Europe will be able to 'Quit Smoking with Barça' as a unique public health programme goes live.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

The campaign, a joint initiative of the European Commission and FC Barcelona uses a unique, science-based approach to help those who love life, Barça and football to quit smoking for good.

The latest innovation of the European Commission's successful "Ex-Smokers are Unstoppable" campaign that has run across the 27 EU countries for the past two years, 'Quit Smoking with Barça' (quitsmokingwithbarca.eu) is powered by the 'FCB iCoach', a free, dedicated online resource and mobile app that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff.

Building on the success of "Ex-Smokers are Unstoppable" (exsmokers.eu) and harnessing the support of Barça's millions of fans, this unprecedented partnership between a sporting institution and the European Commission can help many more of Europe's 140 million smokers tokick the habit forever.

'Quit Smoking with Barça' is built around the FCB iCoach - a personal health coaching programme. When a smoker registers,  he or she completes a short questionnaire that determines the type of coaching  needed to  quit. Based on the answers, the individual receives personalised tips, information and motivation directly from Barça players, coaches and staff. The club's four captains: Carles Puyol, Andres Iniesta, Victor Valdes and Xavi are among those offering advice as are President Sandro Rosell, coach Tito Villanova, Guilermo Amor, and other club experts.

Speaking at a press conference at Camp Nou ahead of Barça's La Liga game v Athletic Bilbao, FC Barcelona President Rosell called on football fans across Europe to get involved: "At Barça we have the best fans in the world and we want to take care of them. Our motto 'Més que un club' means we're committed to a philosophy that should be evident in all we do. We always act with a social consciousness and another way for us to do this is to stand side by side with the European Commission as we launch 'Quit Smoking with Barça'. Making our facilities and our stadium smoke-free was an important milestone and the next one is today - the launch of the FCB iCoach. When you sign up to the FCB iCoach, the whole club will support you every step of the way giving you the expert knowledge of people within the club to help you in your fight to quit cigarettes for good. We want all smokers to consider quitting. If you can commit to trying we can commit to standing by your side every step of the way on your journey to a smoke-free life. There has never been a better time to quit than now".

A major catalyst for the European Commission and Barça working together was their shared commitment to protecting people's health, says Director-General for Health and Consumers in the European Commission, Paola Testori Coggi: "I'm proud to be here today announcing the next phase in the European Commission's mission to create a smoke-free Europe. I'm delighted that the success of our award-winning "Ex-Smokers are Unstoppable" campaign has led to collaboration with such a prestigious institution of world sport. Nearly 300,000 Europeans are currently trying to quit with iCoach. We hope that the experience, tools and lessons gathered from our extensive experience of anti-tobacco initiatives, combined with the status of Barça, can inspire even more people to live a smoke-free life."

Fan Support

To mark the launch of the campaign, a team of 11 Barça fans from different EU countries have been chosen to become the first people from their nation to sign-up to the FCB iCoach. The 11 'Quit Smoking with Barça' Fans will tonight be guests of honour at the Barça v Bilbao game where they'll carry onto the pitch a campaign flag while a video is played in the stadium to encourage smokers within the Nou Camp to join the campaign.

Speaking of their pride at being the first Barça fan to sign up to the FCB iCoach, Michael said: "It's been so exciting and so inspiring to be part of this campaign. I love Barça so it's a huge honour to be here today as an ambassador for this campaign. I know quitting smoking is one of the toughest things you can do, I've tried many times with little success. I hope this time I can do it for good. Having the support of my heroes behind me could make all the difference to me achieving my dream of a smoke free life."

To find out more about 'Quit Smoking with Barça' and the FCB iCoach visit http://www.quitsmokingwithbarca.eu    

Further Information:

The "Quit Smoking with Barça" campaign

http://www.quitsmokingwithbarca.eu

The "Ex-Smokers are Unstoppable" campaign

http://www.exsmokers.eu

The official homepage of FC Barcelona

http://www.fcbarcelona.com

'Quit Smoking with Barça'  is a joint commitment between FC Barcelona and the European Commission to take a stand against smoking and the nearly 700,000 preventable deaths caused by tobacco in Europe each year. Harnessing the power of the European Commission's "Ex-Smokers are Unstoppable" campaign and Barcelona's 'Sense Fum'  initiative, the campaign will encourage and support the 28 million smokers* across Europe in the 25-34 year old age group to kick the habit and become unstoppable ex-smokers for life (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) is a free, proven digital health tool already helping nearly 300,000 people across Europe in their quest to give up smoking for good. iCoach is available from today as an app for both for iPhone and Android (http://www.exsmokers.eu/mobile).

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?