Welcome!

News Feed Item

Universal Lubricants Names Jan Horsfall Chief Marketing Officer

Marketing Veteran and Technology Entrepreneur to Lead Company's Strategic Expansion Into New Markets

WICHITA, KS -- (Marketwire) -- 12/03/12 -- Universal Lubricants®, a leader in sustainable energy solutions, today announced the appointment of Colorado Springs native Jan Robert Horsfall as Chief Marketing Officer.

As a member of Universal Lubricants' executive team, Horsfall, an experienced entrepreneur and skilled marketing strategist, will be responsible for leading the company's branding efforts, optimizing consumer and partnership initiatives, and promoting a growth-focused culture throughout the company.

Universal Lubricants is one of only a few American manufacturers and distributors that collects, re-refines, blends and redistributes its own motor oil, including the ECO ULTRA® line of high performance lubricants. With its proprietary Closed Loop Process, the company never loses guardianship within the chain, creating an infinitely repeatable, sustainable cycle. ECO ULTRA is now the motor oil of choice for a growing number of fleet operators, auto dealerships and service centers across the country.

"Jan is a proven leader with a track record of building brands and a passion for new technology," said Universal Lubricants CEO John Wesley. "We worked together when he began his career with The Valvoline Company®, where I watched him rise through the ranks to Vice President of Consumer Brand Strategy before he left to tackle a host of successful entrepreneurial ventures. With more than 20 years of experience and a deep understanding of how to take new ideas to market, Jan brings a valuable new perspective to promoting our game-changing re-refining technology and our marquee product line, ECO ULTRA."

Horsfall will draw on his experience at consumer brand organizations in the Internet, energy, telecom and retail industries. At Valvoline, Horsfall led widespread organizational and strategic change before leaving to become Vice President of Marketing at Internet search pioneer Lycos, Inc.® until it was sold to Terra Networks in 2000. He then founded Blackstone®-backed Gemini Voice Solutions®, an early VoIP pioneer, which later sold to eVentures, LLC.

In 2009, Horsfall was appointed Chief Marketing Officer at Turbine Inc.®, creator and operator of some of the world's most popular online games. He contributed to that company's successfully sale to Warner Bros. Interactive Entertainment® before moving on in 2011 to co-found Startup Colorado®, a statewide initiative that supports fledgling technology companies.

"After starting my career in the automotive aftermarket business, I am excited to join such a forward-thinking company at the forefront of new technology which transforms used motor oil into high-performance, high quality lubricants," Horsfall said. "The consumer, environmental, and geo-political benefits of converting used oil into a renewable resource are limitless, presenting incredible opportunities for growth. My goal is to use my experiences with other innovative companies to help Universal Lubricants strengthen relationships with business partners and effectively communicate the benefits of our products and services to consumers."

Horsfall is a member of the board of directors of Colorado State University's College of Business, Tins.ly and Devium; and is on the advisory board of Conceal Fab. He is a strong supporter and advocate for the non-profit Surfrider Foundation and an active outdoorsman. He is a 1982 graduate of Colorado State University.

About Universal Lubricants®

Founded in 1929, Universal Lubricants is a driving force in sustainability. Through its Closed Loop Process, the company collects, re-refines, blends and distributes its own motor and engine oils -- never losing guardianship within the chain -- to ensure that every gallon is of the highest quality for optimal performance. Universal Lubricants operate 36 facilities in 16 states, including one of the world's most technologically advanced re-refineries in Wichita, Kansas. A leader in research and development, Universal Lubricants is a Pegasus Capital Advisors portfolio company and employs more than 450 workers. For more information visit www.universallubes.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2169722

CONTACT:
Lynette Viviani
For Universal Lubricants
973-534-1004
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Consumer-driven contracts are an essential part of a mature microservice testing portfolio enabling independent service deployments. In this presentation we'll provide an overview of the tools, patterns and pain points we've seen when implementing contract testing in large development organizations.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...