Welcome!

News Feed Item

Free Phrex iOS App Poised to Reinvent How Information is Exchanged

New App Places Control of the Information Exchange in the Hands of the Receiver, Not the Sender; New Method for Companies to Communicate with Customers

REDMOND, Wash., Dec. 3, 2012 /PRNewswire/ -- Consumers know that if they provide email information to a vendor in order to get some data, they will undoubtedly receive dozens of unsolicited messages as well. That is going to change. Phrex, a free iOS app, launching November 27, opens a new way for consumers to exchange information, and for companies to communicate with customers.

Starting Nov.27, get Phrex from the App Store at: https://itunes.apple.com/us/app/phrex/id561605223?ls=1&mt=8

Phrex users communicate using simple alphanumeric codes issued by the system in seconds. Users then exchange business cards and many other types of documents.  A code can also establish communication from a Phrex user to a company giving access to auto-updatable documents published by the company. 

A Phrex user does not need to provide email or phone information to exchange data with other Phrex users. Privacy is protected.  Plus, users have access to the latest version of a card or document, with a single tap on the screen. 

"Phrex was developed to provide an easier way to exchange information. It places control of the communication on the receiver end," said Gonzalo and Carlos Isaza, founders of IBROMed, the company presenting Phrex.  "Consumers are sick of spam. Phrex provides a solution that fundamentally changes how information is exchanged."

How Phrex Can Be Used:

  • Phrex users create auto-updatable business cards, using the designer in the app.  After that, swapping cards is just a matter of seconds.  It's ecologically friendly, and users never run out of business cards.  After users edit their cards making changes in any way, past recipients have access to the new version of the card with a single click.   No need to send emails, or announce your changes to anyone.  With auto-updatable documents, the contents are always up to date.
  • Users can exchange other documents as well.  The world of auto-updatable documents opens the door to interesting scenarios.  Some examples:
    • Presentation materials downloaded to the phone in seconds directly at the conference site.
    • Companies exhibiting at trade shows post their press kits for attendees to download.  Attendees easily provide their business cards to vendors with Phrex, as they would in the paper world. 
    • Coupons which are always up to date with the most recent offers.
    • Companies distributing printed information to customers can easily distribute with Phrex.
    • Companies print ads which include a Phrex code.  Potential customers see the ad and download it to their phone using the code (electronic tear-off ad) 
    • Companies distribute business cards, keeping others updated of organizational changes, because Phrex cards are auto-updatable.

Phrex for Companies:

Companies purchase Phrex "pickup" codes by visiting the website at www.phrex.com.  For example, Al's Pizza secures the code ALPIZZA.  The company then uploads documents like daily specials, menus, coupons, etc.  Customers entering ALPIZZA code in Phrex will have access to these documents.  The company updates documents as often as they like.  Customers always see the latest version.

To check how Phrex works, and get the latest Phrex press materials, Install Phrex and input code PHREXPR.

Videos showcasing Phrex are available to view at: http://www.phrex.com/videospage.aspx

Founded in 2010, IBROMed Corp. was established to help customers advance into the paperless world.  The company's flagship product, Phrex, empowers users to exchange business cards and documents while protecting their privacy.  IBROMed is based in Redmond, WA.  To get additional information, visit www.phrex.com.

Contact:
Gonzalo Isaza
IBROMed Corp.
425-785-4658
[email protected]

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE IBROMed Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...