Welcome!

News Feed Item

Openwave Mobility Anticipates Trends for 2013 in Policy Control and Over the Top Players

Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, has predicted what trends it expects for 2013.

The “New Consumer Economy” infiltrates mobile

John Giere, President & CEO, Openwave Mobility: “We live in a world where consumers can buy just one song from an album, rent a car or a meeting room by the hour and purchase a single TV episode. It is a changed world, where people routinely buy or rent products and services at a very granular level – and they are becoming used to the idea. Because consumers have more options available in smaller slices, they can find services and products which are much more focused on their individual needs. Yet that choice and granularity has not reached mobile data provision so far.

“In 2013, I believe we will start to see some of this thinking infiltrating the mobile world with more examples of application-centric, fine-grained data plans. “Buckets” of data have always been tricky, but people will understand data plans that give you 50 hours of Internet browsing, ten hours of video streaming or unlimited social media. It takes a brave mobile operator to move away from the herd and package their mobile data provision differently, but those that do can ride the wave of this ‘New Consumer Economy’.”

“Policy Engagement” comes to the forefront

Indranil Chatterjee, VP Product Management & Marketing, Openwave Mobility: “In 2013, as ‘policy management’ edges closer to becoming ubiquitous in developed markets, ‘policy engagement’ will come to the forefront. Up until now operators have been focused on simple policy enforcement of data traffic such as blocking, throttling etc. Policy engagement, on the other hand, focuses on richer and more meaningful interactions with users that are consuming data. Users will receive price plan offers and promotions based on how and when they interact with content and network services. The network will start to act more like a guide, delivering a ‘curated’ experience to users, via real time, multi modal interactions that lend to easy adoption of new and contextually relevant services. In summary, the goal of policy engagement is to make these offers easy to understand, easy to adopt and easy to manage for users leading to greater monetization of data services for operators.”

Mobile data pricing starts to diversify

Michael Rodgers, Senior Strategist, Openwave Mobility: “Openwave Mobility believes that mobile data pricing will diversify in 2013, which will make the market more complicated and more interesting. One of the reasons for this will be the increase in 4G adoption. Although many will keep with similar pricing strategies used for 3G, for fear of alienating subscribers there will be operators globally who adopt more innovative ways of pricing their 4G data.

“This has already been demonstrated in the US, where one regional operator has reported success with a lower-cost ‘no frills’ application-based data plan with a time-limited video streaming allowance. This has allowed the operator to upsell video passes on a daily, weekly or monthly basis, resulting in extra revenue from users who want to upgrade while reducing network traffic from those who are not interested in video enough to pay for it. This is all against the backdrop of regulators globally keeping an increasingly close eye on mobile data pricing and plans, meaning that left-field decisions in some regions could force pricing innovation even if it is not currently planned.”

Emerging markets will spur collaboration between mobile operators and OTT

Stephane Honore, Chief Technologist, Openwave Mobility: “Monetization opportunities of over-the-top content have appeared at the top of analysts’ predictions for some time now; nevertheless, there have been very few real and conclusive success stories so far. One of the reasons is that the co-opetition status-quo between the major Internet players and tier 1 operators is still more inclined towards service competition which doesn’t incentivize them to jointly innovate in saturated markets with high penetration of mobile data and Internet services. In developing countries, however, both sets of players are looking for ways to attract users and gain quicker service adoption as the business growth will primarily come from mobile. Cooperation initiatives will benefit both of them under these conditions. Facebook has been an early adopter by pushing 0.facebook.com back in 2010; Google has just recently joined the bandwagon with their Free Zone offering and I expect more announcements of this type to surface in 2013.”

A few operators start to become true Over the Top players

Chris Goswami, Director Marketing & Communications, Openwave Mobility: “At the end of 2012 we see three straight years of revenue decline for operators in Europe, with at least one major group (KPN) having issued profit warnings directly citing OTT (WhatsApp) as the cause. At the same time we see Google apparently setting up their own network. So it’s not just a question of OTT players eating the operators’ lunch, they are now coming to dismantle the kitchen! Groups of operators launching OTT initiatives together like JOYN or WAC just don’t work. Within these complex organisations the web-DNA simply isn’t there.

“A few operators are taking a different approach. Telefónica Digital is an independent unit of Telefónica headquartered in London and is becoming the poster child for a new way of working. Recruiting staff with software and web DNA, maintaining their own “fast-fail” product development unit, and now responsible for all the new OTT services and start-ups acquired by Telefónica including Jajah, Tuenti and GiffGaff, are busy launching their own set of OTT services. This includes, for example, “ToMe”, an OTT messaging and picture sharing app. Their clear advantage is that they can utilise the massive subscriber base of Telefónica to distribute these new services, create those new business models and also reduce churn. They have even signed up to a revenue target of €5Billion by 2015. I believe this new way of working will spread and develop until these units become separate companies with their own P&L and VC input beginning in 2013.”

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure thro...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...