|By Business Wire||
|December 3, 2012 10:00 PM EST||
Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, has predicted what trends it expects for 2013.
The “New Consumer Economy” infiltrates mobile
John Giere, President & CEO, Openwave Mobility: “We live in a world where consumers can buy just one song from an album, rent a car or a meeting room by the hour and purchase a single TV episode. It is a changed world, where people routinely buy or rent products and services at a very granular level – and they are becoming used to the idea. Because consumers have more options available in smaller slices, they can find services and products which are much more focused on their individual needs. Yet that choice and granularity has not reached mobile data provision so far.
“In 2013, I believe we will start to see some of this thinking infiltrating the mobile world with more examples of application-centric, fine-grained data plans. “Buckets” of data have always been tricky, but people will understand data plans that give you 50 hours of Internet browsing, ten hours of video streaming or unlimited social media. It takes a brave mobile operator to move away from the herd and package their mobile data provision differently, but those that do can ride the wave of this ‘New Consumer Economy’.”
“Policy Engagement” comes to the forefront
Indranil Chatterjee, VP Product Management & Marketing, Openwave Mobility: “In 2013, as ‘policy management’ edges closer to becoming ubiquitous in developed markets, ‘policy engagement’ will come to the forefront. Up until now operators have been focused on simple policy enforcement of data traffic such as blocking, throttling etc. Policy engagement, on the other hand, focuses on richer and more meaningful interactions with users that are consuming data. Users will receive price plan offers and promotions based on how and when they interact with content and network services. The network will start to act more like a guide, delivering a ‘curated’ experience to users, via real time, multi modal interactions that lend to easy adoption of new and contextually relevant services. In summary, the goal of policy engagement is to make these offers easy to understand, easy to adopt and easy to manage for users leading to greater monetization of data services for operators.”
Mobile data pricing starts to diversify
Michael Rodgers, Senior Strategist, Openwave Mobility: “Openwave Mobility believes that mobile data pricing will diversify in 2013, which will make the market more complicated and more interesting. One of the reasons for this will be the increase in 4G adoption. Although many will keep with similar pricing strategies used for 3G, for fear of alienating subscribers there will be operators globally who adopt more innovative ways of pricing their 4G data.
“This has already been demonstrated in the US, where one regional operator has reported success with a lower-cost ‘no frills’ application-based data plan with a time-limited video streaming allowance. This has allowed the operator to upsell video passes on a daily, weekly or monthly basis, resulting in extra revenue from users who want to upgrade while reducing network traffic from those who are not interested in video enough to pay for it. This is all against the backdrop of regulators globally keeping an increasingly close eye on mobile data pricing and plans, meaning that left-field decisions in some regions could force pricing innovation even if it is not currently planned.”
Emerging markets will spur collaboration between mobile operators and OTT
Stephane Honore, Chief Technologist, Openwave Mobility: “Monetization opportunities of over-the-top content have appeared at the top of analysts’ predictions for some time now; nevertheless, there have been very few real and conclusive success stories so far. One of the reasons is that the co-opetition status-quo between the major Internet players and tier 1 operators is still more inclined towards service competition which doesn’t incentivize them to jointly innovate in saturated markets with high penetration of mobile data and Internet services. In developing countries, however, both sets of players are looking for ways to attract users and gain quicker service adoption as the business growth will primarily come from mobile. Cooperation initiatives will benefit both of them under these conditions. Facebook has been an early adopter by pushing 0.facebook.com back in 2010; Google has just recently joined the bandwagon with their Free Zone offering and I expect more announcements of this type to surface in 2013.”
A few operators start to become true Over the Top players
Chris Goswami, Director Marketing & Communications, Openwave Mobility: “At the end of 2012 we see three straight years of revenue decline for operators in Europe, with at least one major group (KPN) having issued profit warnings directly citing OTT (WhatsApp) as the cause. At the same time we see Google apparently setting up their own network. So it’s not just a question of OTT players eating the operators’ lunch, they are now coming to dismantle the kitchen! Groups of operators launching OTT initiatives together like JOYN or WAC just don’t work. Within these complex organisations the web-DNA simply isn’t there.
“A few operators are taking a different approach. Telefónica Digital is an independent unit of Telefónica headquartered in London and is becoming the poster child for a new way of working. Recruiting staff with software and web DNA, maintaining their own “fast-fail” product development unit, and now responsible for all the new OTT services and start-ups acquired by Telefónica including Jajah, Tuenti and GiffGaff, are busy launching their own set of OTT services. This includes, for example, “ToMe”, an OTT messaging and picture sharing app. Their clear advantage is that they can utilise the massive subscriber base of Telefónica to distribute these new services, create those new business models and also reduce churn. They have even signed up to a revenue target of €5Billion by 2015. I believe this new way of working will spread and develop until these units become separate companies with their own P&L and VC input beginning in 2013.”
About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.
Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.
Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 7, 2016 09:15 AM EST Reads: 187
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 6, 2016 03:30 PM EST Reads: 105
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 709
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 6, 2016 03:15 PM EST Reads: 328
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 6, 2016 02:30 PM EST Reads: 355
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Feb. 6, 2016 02:00 PM EST Reads: 681
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 6, 2016 01:30 PM EST Reads: 344
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Feb. 6, 2016 01:15 PM EST Reads: 514
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 6, 2016 01:00 PM EST Reads: 541
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 6, 2016 12:00 PM EST Reads: 320
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 6, 2016 12:00 PM EST Reads: 205
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 6, 2016 11:15 AM EST Reads: 137
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 6, 2016 11:15 AM EST Reads: 124
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 6, 2016 11:00 AM EST