News Feed Item

Iceland Invites Tourists to Experience a Traditional Christmas

REYKJAVIK, Iceland, December 4, 2012 /PRNewswire/ --

Thirteen Yule Lads, one Yule Cat and a feast of fermented fish, Inspired by Iceland invites visitors to experience Iceland's unique Christmas traditions.

Inspired by Iceland is showcasing a taste of the country's unique festive traditions at the heart of Reykjavik's Christmas village. The city's festive celebrations will commence on the first Sunday in December with the lighting of the Christmas tree and a visit from the thirteen Yule Lads; Iceland's answer to Santa Claus.

     (Photo: http://photos.prnewswire.com/prnh/20121204/580270 )

Eldhús: Little House of Christmas will be positioned in the city centre from the 3rd-4th December and will house an intimate group of just three people between 3pm and 5pm each day. Tourists will be invited into the Little House Of Christmas and will experience Icelandic Christmas traditions. Over the two days visitors can get a thirty-minute crash course on how to knit an Icelandic hat, the secret behind the festive feast of fermented skate, and traditional music to tempt a visit from the Yule Lads.

The Little House of Christmas acts as part of a wider campaign from Inspired by Iceland welcoming submissions for a name that better describes the island. Inspired by a storyteller inside the house, visitors will be encouraged to contribute their own descriptions and Christmas rhymes, which will be shared on Inspired by Iceland's social channels.

Inga Hlín Pálsdóttir, Director, Marketing & Visit Iceland at Promote Iceland, says:

"Eldhús: Little House of Christmas allows visitors to experience Icelandic Christmas traditions and engage closely with the country's festive culture. The Icelandic Christmas is all about folklore and storytelling, and whilst the rest of the world has just one Santa Claus we have thirteen Yule Lads, which makes our festive celebrations unique."

About the campaign

In August 2012 the Inspired By Iceland campaign asked people a simple question: What would you name Iceland if this was your first glimpse? _ _ _ _ Land? and in just 3 weeks over 10,000 responded.

Many of those who contributed suggested that the name Iceland was misrepresentative and that another name may better reflect the country.

To encourage further involvement from visitors to Iceland a naming booth has been installed at Keflavik airport where visitors are actively encouraged to share what Iceland is to them: name and all. A brand new page is now visible on the http://www.inspiredbyiceland.com website and the most popular contributions can be viewed along with the latest videos and images from the campaign.

The conversation will also be available on The Inspired by Iceland Facebook and Twitter pages.

Notes to editors

Inspired by Iceland campaign is a public private act - between the Icelandic government, City of Reykjavik, Icelandair, the Travel Industry Association and the Federation of Trade & Services. Around 130 companies are involved. Promote Iceland is the developer and the executive of the campaign.


Inspired By Iceland http://www.inspiredbyiceland.com

Promote Iceland http://www.promoteiceland.is

Islenska http://www.islenska.is

The Brooklyn Brothers http://www.thebrooklynbrothers.com

SOURCE Visit Iceland / Inspired by Iceland

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...