|By PR Newswire||
|December 4, 2012 04:01 AM EST||
REYKJAVIK, Iceland, December 4, 2012 /PRNewswire/ --
Thirteen Yule Lads, one Yule Cat and a feast of fermented fish, Inspired by Iceland invites visitors to experience Iceland's unique Christmas traditions.
Inspired by Iceland is showcasing a taste of the country's unique festive traditions at the heart of Reykjavik's Christmas village. The city's festive celebrations will commence on the first Sunday in December with the lighting of the Christmas tree and a visit from the thirteen Yule Lads; Iceland's answer to Santa Claus.
Eldhús: Little House of Christmas will be positioned in the city centre from the 3rd-4th December and will house an intimate group of just three people between 3pm and 5pm each day. Tourists will be invited into the Little House Of Christmas and will experience Icelandic Christmas traditions. Over the two days visitors can get a thirty-minute crash course on how to knit an Icelandic hat, the secret behind the festive feast of fermented skate, and traditional music to tempt a visit from the Yule Lads.
The Little House of Christmas acts as part of a wider campaign from Inspired by Iceland welcoming submissions for a name that better describes the island. Inspired by a storyteller inside the house, visitors will be encouraged to contribute their own descriptions and Christmas rhymes, which will be shared on Inspired by Iceland's social channels.
Inga Hlín Pálsdóttir, Director, Marketing & Visit Iceland at Promote Iceland, says:
"Eldhús: Little House of Christmas allows visitors to experience Icelandic Christmas traditions and engage closely with the country's festive culture. The Icelandic Christmas is all about folklore and storytelling, and whilst the rest of the world has just one Santa Claus we have thirteen Yule Lads, which makes our festive celebrations unique."
About the campaign
In August 2012 the Inspired By Iceland campaign asked people a simple question: What would you name Iceland if this was your first glimpse? _ _ _ _ Land? and in just 3 weeks over 10,000 responded.
Many of those who contributed suggested that the name Iceland was misrepresentative and that another name may better reflect the country.
To encourage further involvement from visitors to Iceland a naming booth has been installed at Keflavik airport where visitors are actively encouraged to share what Iceland is to them: name and all. A brand new page is now visible on the http://www.inspiredbyiceland.com website and the most popular contributions can be viewed along with the latest videos and images from the campaign.
The conversation will also be available on The Inspired by Iceland Facebook and Twitter pages.
Notes to editors
Inspired by Iceland campaign is a public private act - between the Icelandic government, City of Reykjavik, Icelandair, the Travel Industry Association and the Federation of Trade & Services. Around 130 companies are involved. Promote Iceland is the developer and the executive of the campaign.
Inspired By Iceland http://www.inspiredbyiceland.com
Promote Iceland http://www.promoteiceland.is
The Brooklyn Brothers http://www.thebrooklynbrothers.com
SOURCE Visit Iceland / Inspired by Iceland
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 21, 2017 02:45 PM EST Reads: 1,174
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 21, 2017 02:30 PM EST Reads: 716
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 21, 2017 01:45 PM EST Reads: 5,280
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Jan. 21, 2017 01:45 PM EST Reads: 3,626
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 21, 2017 01:45 PM EST Reads: 5,785
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Jan. 21, 2017 01:15 PM EST Reads: 2,625
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 21, 2017 12:45 PM EST Reads: 4,382
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 21, 2017 12:15 PM EST Reads: 3,745
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Jan. 21, 2017 12:15 PM EST Reads: 1,780
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jan. 21, 2017 11:45 AM EST Reads: 4,144
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 21, 2017 11:45 AM EST Reads: 1,852
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 21, 2017 11:30 AM EST Reads: 11,619
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Jan. 21, 2017 11:30 AM EST Reads: 2,817
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 21, 2017 11:30 AM EST Reads: 6,443
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 21, 2017 11:15 AM EST Reads: 6,133