Welcome!

News Feed Item

Iceland Invites Tourists to Experience a Traditional Christmas

REYKJAVIK, Iceland, December 4, 2012 /PRNewswire/ --

Thirteen Yule Lads, one Yule Cat and a feast of fermented fish, Inspired by Iceland invites visitors to experience Iceland's unique Christmas traditions.

Inspired by Iceland is showcasing a taste of the country's unique festive traditions at the heart of Reykjavik's Christmas village. The city's festive celebrations will commence on the first Sunday in December with the lighting of the Christmas tree and a visit from the thirteen Yule Lads; Iceland's answer to Santa Claus.

     (Photo: http://photos.prnewswire.com/prnh/20121204/580270 )

Eldhús: Little House of Christmas will be positioned in the city centre from the 3rd-4th December and will house an intimate group of just three people between 3pm and 5pm each day. Tourists will be invited into the Little House Of Christmas and will experience Icelandic Christmas traditions. Over the two days visitors can get a thirty-minute crash course on how to knit an Icelandic hat, the secret behind the festive feast of fermented skate, and traditional music to tempt a visit from the Yule Lads.

The Little House of Christmas acts as part of a wider campaign from Inspired by Iceland welcoming submissions for a name that better describes the island. Inspired by a storyteller inside the house, visitors will be encouraged to contribute their own descriptions and Christmas rhymes, which will be shared on Inspired by Iceland's social channels.

Inga Hlín Pálsdóttir, Director, Marketing & Visit Iceland at Promote Iceland, says:

"Eldhús: Little House of Christmas allows visitors to experience Icelandic Christmas traditions and engage closely with the country's festive culture. The Icelandic Christmas is all about folklore and storytelling, and whilst the rest of the world has just one Santa Claus we have thirteen Yule Lads, which makes our festive celebrations unique."

About the campaign

In August 2012 the Inspired By Iceland campaign asked people a simple question: What would you name Iceland if this was your first glimpse? _ _ _ _ Land? and in just 3 weeks over 10,000 responded.

Many of those who contributed suggested that the name Iceland was misrepresentative and that another name may better reflect the country.

To encourage further involvement from visitors to Iceland a naming booth has been installed at Keflavik airport where visitors are actively encouraged to share what Iceland is to them: name and all. A brand new page is now visible on the http://www.inspiredbyiceland.com website and the most popular contributions can be viewed along with the latest videos and images from the campaign.

The conversation will also be available on The Inspired by Iceland Facebook and Twitter pages.

Notes to editors

Inspired by Iceland campaign is a public private act - between the Icelandic government, City of Reykjavik, Icelandair, the Travel Industry Association and the Federation of Trade & Services. Around 130 companies are involved. Promote Iceland is the developer and the executive of the campaign.

Contact:

Inspired By Iceland http://www.inspiredbyiceland.com

Promote Iceland http://www.promoteiceland.is

Islenska http://www.islenska.is

The Brooklyn Brothers http://www.thebrooklynbrothers.com

SOURCE Visit Iceland / Inspired by Iceland

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...