Click here to close now.




















Welcome!

News Feed Item

Grimmway Farms Aligns With NBC's "the Biggest Loser®" To Help Consumers Make Healthy Lifestyle Choices And Win Big

Grimmway Baby Carrots to be Integral Part of Hit Show's Healthy Eating Program

BAKERSFIELD, Calif., Dec. 4, 2012 /PRNewswire/ -- NBC's hit reality TV series, "The Biggest Loser" and the world's largest carrot grower, Grimmway Farms, have teamed up to bring awareness to the benefits of adding more fruits and vegetables to one's diet. The deal is licensed through NBCUniversal Television Consumer Products and Shine America. Grimmway Farms baby carrots, along with other fruits and vegetables, will be featured on the upcoming season 14 of "The Biggest Loser" as a part of the show's signature food plan for healthy living.  The series will have a two-night premiere on Sunday, January 6 (9-11 pm ET) and Monday, January 7 (8-10 pm ET).

To encourage consumers to experience the benefits of a wholesome well-balanced diet that includes baby carrots, Grimmway Farms has created specially-marked packages featuring a Biggest Loser sweepstakes. From December 2012 through December 2013, consumers can enter the sweepstakes for the chance to win one of three, week-long stays for two at The Biggest Loser Resort along with hundreds of other fitness-inspired prizes, including the official Biggest Loser cookbooks and DVD series. The special packaging on Grimmway Farms baby carrots will feature a QR code and web-link enabling consumers to enter the sweepstakes on their mobile devices, right in the store.

"The Biggest Loser" and Grimmway Farms' relationship builds on established evidence that low-calorie, vitamin-rich vegetables, such as baby carrots, are a nutritious component of a healthy weight-loss plan.

"'The Biggest Loser' brand continues to focus on healthy living and promoting a healthy diet, including eating more fruits and vegetables," said Monica Austin, Senior Vice President, Business and Brand Development, Shine America. "It is our goal to offer consumers all of the tools necessary to live The Biggest Loser lifestyle at home, and we believe that fruits and vegetables are an integral part of that."

"We are always working to find brands that align with 'The Biggest Loser' stamp of approval. This synergistic relationship with Grimmway Farms is a great example of how we are encouraging consumers to make better choices for a healthier lifestyle," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products. "We are proud to work with Grimmway Farms to make fresh produce more accessible to fans of the show and to offer such inspiring incentives with the Just Crunch 'Em Sweepstakes."

"The combination of a balanced diet and exercise is a winning strategy for weight loss," said Derek Johnson, executive nutrition director of The Biggest Loser Resorts. "Every day, we're seeing more evidence that eating a diet rich in fruits and vegetables, such as baby carrots, helps reduce the risk of many chronic diseases, including coronary heart disease and many forms of cancer. Losing weight also can help reduce the risk of diabetes and stroke."

According to a study published in the American Journal of Preventive Medicine[1], most Americans do not consume enough fruits and vegetables. The U.S. government's Dietary Guidelines for Americans, 2010[2], recommend that healthy adults eat at least 2.5 cups of vegetables per day, including 5.5 cups per week of red and orange vegetables.  Incorporating baby carrots as a snack, side dish or salad ingredient is a simple and tasty way to add more vegetables and nutrients to one's diet.

Baby carrots are fat- and cholesterol-free, low in calories—only 30 calories per serving—a good source of dietary fiber, and a nutritional powerhouse, providing more than 15 vitamins, minerals, and phytonutrients that are essential for good health. Carrots are an excellent source of beta-carotene, which the human body converts into vitamin A. Just one serving of baby carrots (about nine medium baby carrots) provides more than 200 percent of the recommended daily value for vitamin A. As shown in The Biggest Loser Simple Swaps book, baby carrots are a convenient and healthy substitute for chips, crackers or bread. For more information about the nutritional benefits of carrots, please visit www.grimmway.com.

Grand prize winners will receive an all-expense paid trip for two to any of the three Biggest Loser Resort locations. A one-week stay includes a structured wellness program comprising delicious spa cuisine meals, informative nutrition classes, motivating trainers, state-of-the art fitness equipment, fabulous hiking, refreshingly large swimming pools, wonderful camaraderie, and much more. For more information on The Biggest Loser Resorts, visit www.biggestloser.com/resort. No purchase necessary. Void where prohibited. For complete sweepstakes rules, visit www.justcrunchem.com. Or, enter to win using your smart phone to scan the QR code on specially-marked packages of Grimmway Farms baby carrots.

With over 1.6 million fans online and more than 200 past contestants, "The Biggest Loser" has transformed from a TV show to a complete health and fitness lifestyle brand.

About Grimmway Farms
Founded in 1968, Grimmway Farms is the largest grower, producer and shipper of carrots in the world. Grimmway Farms is a produce industry leader in organic and sustainable farming practices and has been family owned and operated for over 40 years. For more information about Grimmway Farms, please visit www.Grimmway.com.

About Biggest Loser Resorts
Founded on a four-point philosophy of fitness, nutrition, education and relaxation, guests of the Biggest Loser Resorts enjoy a nutritionally balanced, boot-camp style experience. Named one of the top ten destination spas for best affordability, best fitness program, best hiking and best for weight loss by Spafinder, the resorts offer a unique blend of education and exercise. Established in 2002 in Ivins, Utah, the company opened a second location in Malibu, Calif., in September 2010 and a third location in Niagara Falls, NY in May 2012. To learn more about the Biggest Loser Resorts, please visit www.biggestloserresort.com.  

About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

[1] Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased Their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med. 2007;32:257–263

[2] Based on a 2,000 calorie diet;  http://www.health.gov/dietaryguidelines/dga2010/DietaryGuidelines2010.pdf

Media Contact:
Elizabeth Lascaze, GolinHarris
213-438-8719
[email protected]

SOURCE Grimmway Farms

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...