Welcome!

News Feed Item

Grimmway Farms Aligns With NBC's "the Biggest Loser®" To Help Consumers Make Healthy Lifestyle Choices And Win Big

Grimmway Baby Carrots to be Integral Part of Hit Show's Healthy Eating Program

BAKERSFIELD, Calif., Dec. 4, 2012 /PRNewswire/ -- NBC's hit reality TV series, "The Biggest Loser" and the world's largest carrot grower, Grimmway Farms, have teamed up to bring awareness to the benefits of adding more fruits and vegetables to one's diet. The deal is licensed through NBCUniversal Television Consumer Products and Shine America. Grimmway Farms baby carrots, along with other fruits and vegetables, will be featured on the upcoming season 14 of "The Biggest Loser" as a part of the show's signature food plan for healthy living.  The series will have a two-night premiere on Sunday, January 6 (9-11 pm ET) and Monday, January 7 (8-10 pm ET).

To encourage consumers to experience the benefits of a wholesome well-balanced diet that includes baby carrots, Grimmway Farms has created specially-marked packages featuring a Biggest Loser sweepstakes. From December 2012 through December 2013, consumers can enter the sweepstakes for the chance to win one of three, week-long stays for two at The Biggest Loser Resort along with hundreds of other fitness-inspired prizes, including the official Biggest Loser cookbooks and DVD series. The special packaging on Grimmway Farms baby carrots will feature a QR code and web-link enabling consumers to enter the sweepstakes on their mobile devices, right in the store.

"The Biggest Loser" and Grimmway Farms' relationship builds on established evidence that low-calorie, vitamin-rich vegetables, such as baby carrots, are a nutritious component of a healthy weight-loss plan.

"'The Biggest Loser' brand continues to focus on healthy living and promoting a healthy diet, including eating more fruits and vegetables," said Monica Austin, Senior Vice President, Business and Brand Development, Shine America. "It is our goal to offer consumers all of the tools necessary to live The Biggest Loser lifestyle at home, and we believe that fruits and vegetables are an integral part of that."

"We are always working to find brands that align with 'The Biggest Loser' stamp of approval. This synergistic relationship with Grimmway Farms is a great example of how we are encouraging consumers to make better choices for a healthier lifestyle," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products. "We are proud to work with Grimmway Farms to make fresh produce more accessible to fans of the show and to offer such inspiring incentives with the Just Crunch 'Em Sweepstakes."

"The combination of a balanced diet and exercise is a winning strategy for weight loss," said Derek Johnson, executive nutrition director of The Biggest Loser Resorts. "Every day, we're seeing more evidence that eating a diet rich in fruits and vegetables, such as baby carrots, helps reduce the risk of many chronic diseases, including coronary heart disease and many forms of cancer. Losing weight also can help reduce the risk of diabetes and stroke."

According to a study published in the American Journal of Preventive Medicine[1], most Americans do not consume enough fruits and vegetables. The U.S. government's Dietary Guidelines for Americans, 2010[2], recommend that healthy adults eat at least 2.5 cups of vegetables per day, including 5.5 cups per week of red and orange vegetables.  Incorporating baby carrots as a snack, side dish or salad ingredient is a simple and tasty way to add more vegetables and nutrients to one's diet.

Baby carrots are fat- and cholesterol-free, low in calories—only 30 calories per serving—a good source of dietary fiber, and a nutritional powerhouse, providing more than 15 vitamins, minerals, and phytonutrients that are essential for good health. Carrots are an excellent source of beta-carotene, which the human body converts into vitamin A. Just one serving of baby carrots (about nine medium baby carrots) provides more than 200 percent of the recommended daily value for vitamin A. As shown in The Biggest Loser Simple Swaps book, baby carrots are a convenient and healthy substitute for chips, crackers or bread. For more information about the nutritional benefits of carrots, please visit www.grimmway.com.

Grand prize winners will receive an all-expense paid trip for two to any of the three Biggest Loser Resort locations. A one-week stay includes a structured wellness program comprising delicious spa cuisine meals, informative nutrition classes, motivating trainers, state-of-the art fitness equipment, fabulous hiking, refreshingly large swimming pools, wonderful camaraderie, and much more. For more information on The Biggest Loser Resorts, visit www.biggestloser.com/resort. No purchase necessary. Void where prohibited. For complete sweepstakes rules, visit www.justcrunchem.com. Or, enter to win using your smart phone to scan the QR code on specially-marked packages of Grimmway Farms baby carrots.

With over 1.6 million fans online and more than 200 past contestants, "The Biggest Loser" has transformed from a TV show to a complete health and fitness lifestyle brand.

About Grimmway Farms
Founded in 1968, Grimmway Farms is the largest grower, producer and shipper of carrots in the world. Grimmway Farms is a produce industry leader in organic and sustainable farming practices and has been family owned and operated for over 40 years. For more information about Grimmway Farms, please visit www.Grimmway.com.

About Biggest Loser Resorts
Founded on a four-point philosophy of fitness, nutrition, education and relaxation, guests of the Biggest Loser Resorts enjoy a nutritionally balanced, boot-camp style experience. Named one of the top ten destination spas for best affordability, best fitness program, best hiking and best for weight loss by Spafinder, the resorts offer a unique blend of education and exercise. Established in 2002 in Ivins, Utah, the company opened a second location in Malibu, Calif., in September 2010 and a third location in Niagara Falls, NY in May 2012. To learn more about the Biggest Loser Resorts, please visit www.biggestloserresort.com.  

About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

[1] Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased Their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med. 2007;32:257–263

[2] Based on a 2,000 calorie diet;  http://www.health.gov/dietaryguidelines/dga2010/DietaryGuidelines2010.pdf

Media Contact:
Elizabeth Lascaze, GolinHarris
213-438-8719
[email protected]

SOURCE Grimmway Farms

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...