Welcome!

News Feed Item

Mitsubishi Electric Establishes Sales Company in Indonesia

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that it has established a sales company in Indonesia, named PT. Mitsubishi Electric Indonesia (Mitsubishi Electric Indonesia), to handle sales of air-conditioning systems, home appliances and factory automation (FA) beginning in March 2013. Combining sales from these three businesses with existing manufacturing and sales for automotive equipment and elevators & escalators, the Mitsubishi Electric Group aims to raise consolidated annual sales in Indonesia to some 23 billion yen, or 300 million US dollars, by the fiscal year ending in March 2016.

The new company will help to strengthen links with current distributors and sales agents for expanded business in Indonesia, a priority market for Mitsubishi Electric.

     
Name   PT. Mitsubishi Electric Indonesia
Location Headquarters:Jakarta
President Director Takeshi Terada
Paid-in capital 60 billion Indonesian Rupiah (approximately 500 million yen)
Ownership Mitsubishi Electric Asia Pte. Ltd. (based in Singapore): 70%

Mitsubishi Electric Corporation: 30%

Registration November 5, 2012
Start-up (plan) March 1, 2013
Business 1. Sales of residential and commercial air-conditioning systems

2. Sales of home appliances, including refrigerators

3. Sales of FA products, plus technical support and system proposals

4. Business support for marketing and tax, legal and labor matters

Employees   Approximately 60 (fiscal year starting April 1, 2013)
 

Business

1. Air-conditioning systems sales
Demand for residential air conditioners is expected to grow due to rising personal incomes. Targeting middle- to high-income earners, Mitsubishi Electric Indonesia will focus on value-added models offering high energy efficiency. Commercial demand is also growing due to a boom in construction of office buildings and hotels. The company will offer highly efficient "City Multi" air-conditioners and other products that meet diverse needs.

2. Home appliance sales
Mitsubishi Electric Indonesia will focus on expanding appliance sales networks, in addition to providing shop-front support for sales agents and strengthening sales channels with enhanced training programs. Two- and three-door refrigerator models will be marketed to middle- and high-income households.

3. FA equipment sales, technical support and system proposals
Personnel will be added for stronger sales, marketing and technical services. Sales growth will focus primarily on manufacturers and parts suppliers in the automotive sector, where local production is increasing. New tie-ups with system integrators will strengthen business for energy-efficient infrastructure, such as rail transport and water purification, as well as factories and offices.

4. Business support for other businesses
Investment in electricity and transportation infrastructure, such as the Jakarta subway, is expected to increase. To accelerate business in these fields, Mitsubishi Electric Indonesia will provide related group businesses with market information and business support for tax, labor and legal matters.

 

Other Mitsubishi Electric Group Companies in Indonesia

 
PT. Mitsubishi Electric Automotive Indonesia
    Headquarters:   Bekasi
Ownership: Mitsubishi Electric Corporation: 100%
Business: Manufacturing and sales of automotive equipment (electrical components)
 
PT. Mitsubishi Jaya Elevator and Escalator
Headquarters: Jakarta
Ownership: Mitsubishi Electric Corporation: 41%
Mitsubishi Electric Building Techno-Service Co., Ltd.: 24%
Mitsubishi Corporation: 15%, Jaya: 20%
Business: Manufacturing, sales, installation and maintenance of elevators & escalators
 

Indonesia boasts the world's 18th largest GDP and the largest ASEAN economy. The country has the world's fourth largest population at 240 million, more than 40% of which is under 19 years of age. Domestic demand is expected to spur high rates of growth due to large-scale infrastructure projects and commercial building construction, attracting general contractors and manufacturers to enter the automotive and other sectors.

About Mitsubishi Electric

With over 90 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Embracing the spirit of its corporate statement, Changes for the Better, and its environmental statement, Eco Changes, Mitsubishi Electric endeavors to be a global, leading green company, enriching society with technology. The company recorded consolidated group sales of 3,639.4 billion yen (US$ 44.4 billion*) in the fiscal year ended March 31, 2012. For more information visit http://www.MitsubishiElectric.com
*At an exchange rate of 82 yen to the US dollar, the rate given by the Tokyo Foreign Exchange Market on March 31, 2012

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...