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HFI Launches UX Marketplace

-- The one-stop shop for object-oriented UX designers 

FAIRFIELD, Iowa, Dec. 5, 2012 /PRNewswire/ -- Human Factors International (HFI), a global leader in user experience (UX) design services, tools, and training, announces the launch of UX Marketplace™, an online platform where users can buy and sell UX Objects, such as collections of user profiles, scenarios, methods, standards and even training modules.

UX Marketplace allows corporations and organizations around the world to improve their UX processes and leverage UX budgets by enabling easy access to the research created and contributed by other UX professionals.  This information needs to be managed and refined to reach its peak value and UX Enterprise™ is the platform that enables the long term management and publication of your objects. UX Enterprise links together the reusable UX Objects to give your enterprise a single, secure, and evolvable platform for storing and extending its user profiles, scenarios and artifacts across projects.

UX Marketplace offers UX Object authors an opportunity to share their best work and receive recurring income on the sales of the objects they create. UX Objects can be built and managed with HFI's UX Enterprise platform, the premier, industrial strength workstation and knowledge repository for object oriented UX.

Today, HFI invites UX professionals to sign up for UX Marketplace to begin earning income and get instant access to the UX Object creation and management tools contained within UX Enterprise, HFI's premier platform for managing your organization's cloud of UX Objects. Members of UX Marketplace receive free Personal access to UX Enterprise, 5GB of storage, and free UX Objects to get their organization started.

"User experience design work should not start from scratch," says Eric Schaffer, Founder and CEO of Human Factors International. "Now UX professionals are able to be more creative and create more because they can start with UX Objects.  They can work smarter by starting new projects with researched user profiles, scenarios and environments, standards, and methods. UX Marketplace is the only professional platform for accessing effective UX Objects that can jumpstart their work. Integrating UX Marketplace with UX Enterprise was a revolutionary step forward.

To find out more about UX Marketplace and get your Free Personal account on UX Enterprise, visit

About Human Factors International

Human Factors International (HFI) is the global leader in user-centered design. Uniquely focused on helping clients develop mature and effective practices in user-centered design, HFI provides a complete and seamless suite of advisory, consulting, project completion, training, certification, methods, standards, and tools to help clients institutionalize user (customer) centricity.

HFI design projects ensure an unbroken golden chain, from executive intent, through user experience strategy and innovation, to structural and detailed design. HFI goes beyond usability, applying persuasive engineering methods to influence customers to use digital channels, engage, and convert.

HFI corporate headquarters are located in Fairfield, Iowa, with regional offices throughout the USA, Europe, Africa, and Asia. Visit

Media Contact:

Nigel Grace, Human Factors International, Inc.
[email protected]

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