Click here to close now.


News Feed Item

Connie Britton Teams Up With Curel® Skincare To Support Direct Relief International®

NEW YORK, Dec. 5, 2012 /PRNewswire/ -- For years, Curel® skincare has been the go-to brand for dry skin relief. Now the Curel® skincare experts are partnering with the charitable organization Direct Relief International® to offer relief to those who need it most in the wake of Hurricane Sandy. At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel® skincare team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief International® to a local New York City clinic, giving the city's disenfranchised women and families staples that are critical to their health and well-being. Connie Britton, star of a new hit television show, joined forces with Curel® skincare and Direct Relief International® to give out packages to those in need on December 3rd.

To view the multimedia assets associated with this release, please click:


"I'm thrilled to be partnering with Curel Skincare and Direct Relief International, an extraordinary organization," says Britton. "As witnessed very recently during Hurricane Sandy the simplest things such as toothpaste and body lotion become hard to come by, and these items are often taken for granted."

Helming the largest Hurricane Preparedness non-profit program in the U.S., Direct Relief International® pre-positions large quantities of medicines and supplies at health centers, clinics and hospitals in order to quickly treat vulnerable people during emergencies. Curel® skincare chose to partner with Direct Relief International® in order to provide powerful skincare relief as a part of the charity's outreach to those in need. Each of the 500 packages distributed features Curel® Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.

Created with extremely dry and sensitive skin sufferers in mind, the thick, therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while Glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve and ultimately prevent the chapping and chafing caused by dryness.


 Connie Britton, the Curel® Skincare Experts, and Direct Relief International®


 Distributing relief packages at The Ryan/Chelsea-Clinton Community Health Center


 645 Tenth Avenue (between 45th and 46th Streets), New York, New York


 December 3rd, 2012

About Direct Relief International®
Direct Relief International® is a leading medical relief organization, active in all 50 states and in 70 countries. Direct Relief helms the largest hurricane preparedness program in the U.S., pre-positioning hurricane preparedness packs in advance of the start of hurricane season across nine U.S. states and seven countries most likely to be affected during hurricane season. As the only nonprofit in the United States licensed to distribute prescription medications in all 50 states, Direct Relief supports over 1,000 health centers and clinics (including several hundred in the states affected by Hurricane Sandy) that treat the most vulnerable people in their communities. For more information visit

About Kao USA
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

SOURCE Curel skincare

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...