Welcome!

News Feed Item

UCLA, Rand Corp., CAMY, & Dr. Jonathan Fielding Find Harmful Youth Drinking in Los Angeles Encouraged by Allowing Alcohol Ads on Public Property

Public Safety Committee Stalls Ad Ban, Los Angeles City Council Member Mitchell Englander May Have a Conflict of Interest, Says The Coalition to Ban Alcohol Ads from Public Property in Los Angeles

LOS ANGELES, Dec. 5, 2012 /PRNewswire-USNewswire/ -- The Coalition to Ban Alcohol Ads from Public Property in Los Angeles (www.NoAlcoholAds.org) rallied outside L.A. City Hall this morning to announce the findings by four nationally respected researchers and institutions that provide clear and compelling evidence that alcohol advertising on city-owned property encourages youth alcohol consumption which leads to harm. They called upon the City's Public Safety Committee to act on this information, put the interests of public health and safety ahead of any special interests and stop stalling the passage of a ban on alcohol ads on city-owned property.

(Logo: http://photos.prnewswire.com/prnh/20110815/DC52440LOGO)

Ernest P. Noble, Ph.D., M.D., Director of the UCLA Alcohol Research Center wrote: "…A large systemic review concludes that exposure to ads and product placement, even those supposedly not directed at young people, leads to increased alcohol consumption. I strongly support legislation to prohibit alcohol advertising on city owned and controlled property."

David H. Jernigan, Ph.D., Director of the Center on Alcohol Marketing and Youth (CAMY) at John Hopkins University in Baltimore, Maryland wrote: "…In the midst of high levels of youth exposure to alcohol advertising, what can a city do? Baltimore led the nation more than a decade ago in making our city safer for young people by banning alcohol and tobacco advertising in residential neighborhoods. Banning alcohol ads will help the city of Los Angeles play a positive role in reducing youth exposure to alcohol advertisements."

The Santa Monica-based RAND Corporation's document stated "…outdoor advertising provides constant visual reminders of products and services to citizens who must see them every day. In 2005, RAND conducted a large-scale drug prevention study. The researchers found that nearly half of the 7th grade nondrinkers became drinkers by 9th grade and the more ads youth saw during 8th grade, the greater the likelihood they fell into one of these two groups of 9th grade drinkers. Alcohol advertising clearly affects adolescent drinking."

Jonathan Fielding, M.D., M.P.H. Director and Health Officer for the County of Los Angeles stated that "…the proposed ordinance is in alignment with the current County of Los Angeles Code banning alcohol advertising on County owned or operated properties. Reducing the impact of alcohol marketing on young people is an important public health goal."

On June 13, 2012, the Los Angeles City Council Public Safety Committee asked that the City Administrative Officer (CAO) prepare a comprehensive report relative to a motion introduced by Council Member Richard Alarcón in the summer of 2011, calling for a ban on alcohol ads on public property. The CAO has had the documents being made public today since last summer.

"These respected national research institutions and the Los Angeles Director of Public Health, Dr. Jonathan Fielding, have answered the question of whether advertising alcohol ads on city property encourages and promotes youth alcohol consumption, and the answer is clearly yes," said Ruben Rodriguez, Executive Director, Pueblo y Salud. "Yet the City Administrative Office has failed to produce a report in seven months."

In 2008, Alcohol Justice released a comprehensive cost analysis showing more than $38.4 billion in annual alcohol-related harm in California with more then a third of that damage occurring in Los Angeles. Underage drinking costs are a staggering $7.3 billion annually. Youth violence, crime, car crashes, and high-risk sex are the most noticeable results.

"A very large body of research tells us that people who abuse alcohol or drugs are at far higher risk of committing acts of violence and self-harm," said Margot Bennett, Executive Director, Women Against Gun Violence. "This is why Women Against Gun Violence is joining with the Coalition to Ban Alcohol Ads on Public Property to encourage the City of Los Angeles as well as other communities to limit alcohol advertisements."

"Our youth are influenced by what they see on billboards, and the proliferation of alcohol advertisements contributes to their impression that drinking is a social norm," stated Susan Blauner, Director of Operations, Saving Lives Drug and Alcohol Coalition. "Ineffective messages like "Drink Responsibly" ignore the fact that no drinking is safe drinking when it comes to our youth. It is imperative that our society take a stand to protect our youth from alcohol advertising."

The research-based data on the dangers of exposing youth as well as other vulnerable people to alcohol-ads is clear. The more alcohol ads they see, the greater the chance they will over-consume alcohol which leads to alcohol-related harm. L.A. is plagued by over $10.8 billion in alcohol-related harm every year.

"The City of Los Angeles, not a mecca for moderation to begin with, now makes money from advertising booze at their bus stops where young students congregate. And the ads are bigger than some of the children," said Leonard Buschel, Founder of the non-profit Writers in Treatment. "I'm sure there are healthier products to promote so close to our kids."

The coalition took the opportunity to also air questions of conflict of interest about City Council Member and Public Safety Committee Chair Mitchell Englander for failing to act upon the evidence and research and allow City Council Member Richard Alarcón's motion to ban alcohol ads on public property to receive a fair hearing.

"We need the corporations that bombard the city's youth and vulnerable residents with booze ads plastered all over city-owned bus shelters, street furniture, and billboards to find less lethal products to advertise, "stated Michael Scippa, Public Affairs Director for Alcohol Justice. "But they're not going to do it without a strong city ordinance requiring it. Unfortunately, a lobbying firm owned by a family member of City Council Member Englander represents the largest offender, French-owned JCDecaux North America. On the surface it stinks of conflict of interest. It reeks of allowing special interests to continue to make money while residents suffer and the city pays for alcohol-related harm. It's time for Mr. Englander to let public health and safety interests rule the day."

Coalition Members include:

  • American Indian Movement – WEST
  • Alcohol Justice
  • Asian American Drug Abuse Program Inc.
  • Boyle Heights Stakeholders Association
  • Boyle Heights Coalition for a Safe & Drug Free Community
  • Coalition to Ban Billboard Blight
  • Community Coalition
  • Institute for Public Strategies
  • Koreatown Youth & Community Center
  • Mexican History Foundation
  • P3 Partnership for a Positive Pomona
  • Phoenix House
  • Pilar of Fire Church
  • Paso por Paso
  • Pueblo y Salud
  • Saving Lives Drug and Alcohol Coalition
  • Sycamore Grove School
  • Tarzana Treatment Centers & AWARE Coalition
  • United Coalition East Prevention Project
  • Woman's Christian Temperance Union
  • Women Against Gun Violence
  • Writers in Treatment

Supporters include:

  • Michael & Kitty Dukakis, former Massachusetts Governor & First Lady
  • California Council on Alcohol Problems
  • California Alliance for Retired Americans
  • Center for Living and Learning
  • County Alcohol and Drug Program Administrators' Association of California
  • Cri-Help
  • Day One Pasadena
  • Public Citizen
  • San Fernando Valley Partnership
  • Venice Neighborhood Council

For More Information go to: www.NoAlcoholAds.org

Contact:  Michael Scippa 415 548-0492
              Ruben Rodriguez 818 203-281

SOURCE Coalition to Ban Alcohol Ads on Public Property in Los Angeles

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.