Welcome!

News Feed Item

French Connection: Abu Dhabi Returns to WRC in New Partnership with Record-Breaking Citroën Racing

ABU DHABI, UAE, December 6, 2012 /PRNewswire/ --

All-New Citroën Total Abu Dhabi World Rally Team Unveiled; Sheikh Khalid Al Qassimi Back in WRC with Abu Dhabi Total Citroën World Rally Team; Abu Dhabi Racing to Pilot Emirate's International Motorsport Ambitions

Abu Dhabi, one of seven emirates that make up the United Arab Emirates and home of the country's capital city, has agreed an historic partnership with nine-time World Rally Championship (WRC) winning manufacturer, Citroën Racing, to bolster the emirate's presence in global motorsport.

     (Photo: http://photos.prnewswire.com/prnh/20121206/582167 )

The three-year partnership between Citroën Racing and the newly-created Abu Dhabi Racing (ADR) - an Abu Dhabi-based company working on a number of expansive professional and grassroots motorsport initiatives - will see the two full-works manufacturer teams, Citroën Total Abu Dhabi World Rally Team and the Abu Dhabi Total Citroën World Rally Team, participate in the WRC as of next season's opening round in Monte Carlo, running January 18-20. Both teams and all registered drivers in the new Citroën -Abu Dhabi stable will be eligible to score manufacturers' points.

"In Abu Dhabi, we have a long-term partner that will preserve Citroën's position at the summit of global rallying," said Yves Matton, Director of Citroën Racing and Team Principal of Citroën Total Abu Dhabi World Rally Team. "Over the last decade, the team has enjoyed monumental success. Vitally, we now have a formidable partner that shares our ambition to continue setting the pace in the WRC and international off-road motorsport."

As part of the agreement, the UAE's most successful international rally driver in terms of WRC points, Sheikh Khalid All Qassimi is back in the WRC next year. Al Qassimi will contest eight WRC rounds for Abu Dhabi Total Citroën World Rally Teamin theall-new Abu Dhabi-branded DS3 WRC, which was unveiled today at the team's international launch at Monte Carlo Beach Club Saadiyat, Abu Dhabi.

On WRC rounds where nine-time world champion, Sebastien Loeb, is participating, the legendary Frenchman will drive for Citroën Total Abu Dhabi World Rally Team alongside Finland's Mikko Hirvonen, with Spain's Dani Sordojoining Al Qassimi in the Abu Dhabi Total Citroën World Rally Team. When Loeb, who is contesting a shortened schedule next season, is not in action, Sordo will pilotthe second manufacturers' points-scoring car for Citroën Total Abu Dhabi World Rally Team.

Additionally, the all-new Abu Dhabi Total Citroën World Rally Team will contest the 2013 Middle East Rally Championship (MERC) - the first-time in history a full WRC works team has participated in the region's premier off-road motorsport series - with Al Qassimi scheduled to complete the series' entire calendar.

"Rallying is in Abu Dhabi's soul and this partnership reflects the vision of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to see the emirate back at the sport's elite level," said Al Qassimi.

"It also begins a long-term relationship that we hope will foster increased Emirati participation in various global motorsport series - including off-road and circuit-based disciplines. We could not have partnered a more professional and ambitious manufacturer than Citroën," added Al Qassimi, who counts 45 WRC starts to his name and is also ADR Chairman.

Via strategic relationships with prominent Abu Dhabi-based motorsport stakeholders - including Abu Dhabi Motorsport Management (ADMM), Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) - ADR has been created to dually assist the promotion of Abu Dhabi as a world-class destination and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.

With ADR responsible for mining and developing leading domestic talent, the company's supporting partners will provide strategic assistance across a number of key areas, including infrastructure, equipment, event management, marketing, communications and international promotions. As part of the ADR-Citroën Racing agreement, TCA Abu Dhabi will undertake as many as five on-the-ground destination promotions in key source markets where WRC rounds take place.

"Abu Dhabi has a well-documented history in the WRC - a global motorsport series which has helped position the emirate in front of millions of international spectators and television viewers," said Faisal Al Sheikh, Events Manager, TCA Abu Dhabi. "The benefits to the destination are tremendous and the emirate's WRC adventure with the great champions of Citroën will significantly enhance Abu Dhabi's footprint in the international motorsport arena."

In addition to the high-profile WRC alliance, Citroën has committed to provide a dedicated works car for Al Qassimi's MERC campaign and two additional R3MERC cars for ADR's grassroots initiatives in domestic and regional rally series. The quartet of lower-spec R3s will feature Yas Marina Circuit and ADR branding.

Over coming weeks and months, extensive testing and tutelage sessions will be conducted with scores of Emirati hopefuls, after which Al Qassimi and the ADR board - which also includes Khalid Al Qubaisi, the Porsche Supercup series driver, and Khalid Bin Shaiban, ADMM Vice Chairman - will devise a shortlist of drivers and plot the best route forward for those showing the most potential.

Notes to Editors:

A rights-free VNR from today's launch can be downloaded from http://www.citroen-wrc.com

Additional Information:

About Abu Dhabi: Abu Dhabi, the largest and wealthiest of seven emirates that make up the United Arab Emirates, is one of the world's foremost emerging tourism destinations.

Blessed by a rich, geographically diverse landscape, the emirate is made up of more than 200 natural islands, covering in excess of 400 kilometres of pristine coastline. With a vibrant, cosmopolitan capital city, Abu Dhabi's inland regions comprise vast swathes of serene, tranquil desert and idyllic oasis towns.

A genuine destination of distinction where preservation of culture, heritage and the environment are pillars of a long-term sustainability agenda, Abu Dhabi's diverse natural offerings are complemented by a world-class major events, exhibitions and international conferences schedule that is helping position the emirate on global leisure, business and sporting maps.

Events are a core component in Abu Dhabi realising its objective of attracting 2.9 million hotel guests to the emirate by 2015 and the strategy has proven highly successful to date - Abu Dhabi is on-track to beat its hotel guest target of 2.1 million in 2012.

Tourism is one of the Government of Abu Dhabi's key avenues for economic diversification and the industry's long-term development is laid out in an ambitious 2030 plan which ultimately hopes to attract 7.9 million hotel guests, staying in 80,000 rooms, by 2030 end.

About Abu Dhabi Racing: Abu Dhabi Racing (ADR) is an Abu Dhabi-based company working on a number of initiatives designed to bolster the emirate's presence in global motorsport.

In its first major international partnership, ADR has agreed a three-year partnership with nine-time World Rally Championship-winning manufacturers, Citroën Racing, to create the new three-car Citroën Total Abu Dhabi World Rally Team that will participate in the 2013 WRC season.

Additionally, the all-new Abu Dhabi Citroën World Rally Team will also contest the 2013 Middle East Rally Championship (MERC) - the first-time in history a full works team has participated in the MERC.

Via strategic relationships with Abu Dhabi-based motorsport stakeholders - including Abu Dhabi Motorsport Management (ADMM), Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) - ADR's primary objective is to increase Emirati participation in various global motorsport series, including off-road and circuit-based disciplines.

ADR is working to secure additional, strategic partnerships to dually promote the destination of Abu Dhabi and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.

ADR is also pursuing local, regional and international sponsorship deals to assist the delivery of its multi-pillared vision and objectives.

To aid ADR in the mining and development of leading domestic talent, the company's supporting partners will provide strategic assistance across a number of key areas, including infrastructure, equipment, event management, marketing, communications and international promotions.

The ADR board features two active race drivers: Sheikh Khalid Al Qassimi and Khalid Al Qubaisi. Al Qassimi, the ADR Chairman, will pilot the third Citroën  Total Abu Dhabi World Rally Team car in next year's WRC season, while Al Qubaisi has international experience in the Porsche Supercup series and was part of a four-driver 'Abu Dhabi by Black Falcon' team which won this year's Dubai 24 Hour race. The final ADR board member is Khalid Bin Shaiban, Vice Chairman, ADMM.

About Abu Dhabi Tourism & Culture Authority: Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.

The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi.

TCA Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key authority role is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.

Contact: Kamal Zain, MCS Action, [email protected], Ph: +971(0)567-44-91-49 AND Euan Megson, Abu Dhabi Tourism and Culture Authority, [email protected], Ph: +971(0)502-45-59-02

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small busines...
This sixteen (16) hour course provides an introduction to DevOps, the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will result in an improved ability to design, develop, deploy and operate software and services faster.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...