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NJOY Introduces Revolutionary Electronic Cigarettes: The NJOY Kings

Finally a satisfying alternative for smokers

SCOTTSDALE, Ariz., Dec. 6, 2012 /PRNewswire/ -- NJOY, America's number one electronic cigarette company, today announced the nation-wide availability of the company's newest electronic cigarette, the NJOY Kings.  Finally, smokers have a real alternative to cigarettes. NJOY Kings offer the committed adult smoker an authentic look, feel, flavor and packaging of a traditional tobacco cigarette, without the smoke, ash and cigarette smell.  The NJOY Kings provide smokers with more of what they want and less of what they don't.

(Photo: http://photos.prnewswire.com/prnh/20121206/NY25076 )

With a retail price of $7.99, the NJOY Kings are available in over 30,000 convenience stores around the nation, including nearly every major convenience chain such as 7-Eleven, Sheetz, Circle K, Cumberland Farms, among others.

The NJOY Kings have two nicotine levels of 4.5% and 3.0% by volume and come in both traditional and menthol flavors produced in the U.S.A. by NJOY's award-winning Master Flavorist. In line with the company's responsible marketing practices, NJOY will not produce any additional flavors. With a soft paper feel, squeezable tip and flip case packaging, the arrival of the NJOY Kings marks an innovative shift in the e-cigarette industry.

"Today's launch of the NJOY Kings marks a major milestone for NJOY in our commitment to set the gold standard for the e-cigarette industry," said Craig Weiss, President and CEO of NJOY. "This product is unlike any other e-cigarette on the market today offering the very first truly satisfying alternative to the tobacco cigarette. Industry analysts agree, the NJOY Kings e-cigarette is a game-changer within the tobacco category." 

NJOY recently became the first independent e-cigarette company to support the nationally recognized We Card™ program and join its Manufacturers Advisory Council.  The We Card™ program is widely accepted across the country as the premier sales training and education program working with retailers, trade associations, government agencies, community groups and others to prevent underage access to tobacco and other age-restricted products. 

"NJOY is committed to being the most responsible e-cigarette company," said Weiss.  "We support laws prohibiting the sale of e-cigarettes to minors and through our partnership with We Card, NJOY plays an active part in educating the retail supply chain with training and tools for compliance."

The release of the NJOY Kings is the realization of NJOY's commitment to innovation. From a technology standpoint, NJOY continues to build its business by leveraging award-winning technology to provide unparalleled products and customer experience.  The NJOY Kings received the "Bestmodo" award from Gizmodo in a head-to-head comparison with competitors. 

A recent Wells Fargo Securities report called e-cigarettes "the wave of the future" in the tobacco category and noted that consumption of e-cigarettes could outpace traditional cigarettes over the next decade. The NJOY Kings answer the rising demand from the consumer seeking an experience similar to smoking a traditional cigarette, but without the social stigma that comes with tobacco.

About NJOY
NJOY is the most popular electronic cigarette brand in America and is known as the industry's "Gold Standard" due to its best-in-class products, patent-pending technology, superior branding, experienced management team and most responsible business practices. The first independent electronic cigarette company to support the nationally recognized We Card Program and join its Manufacturers Advisory Council, NJOY is available in more than 30,000 retail stores nationwide including 17 of the nation's top 20 convenience store chains. NJOY offers a variety of rechargeable and non-rechargeable electronic cigarette products made for adult smokers. These products provide nicotine and rich tobacco and menthol flavor without smoke or odor. NJOY is a trademarked electronic cigarette brand and is headquartered in Scottsdale, Arizona. To learn more about NJOY products visit www.NJOY.com


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