Click here to close now.




















Welcome!

News Feed Item

Three-Time Gold Medalist Misty May-Treanor Teams Up with Abreva to Knock Out Cold Sores this Cold and Flu Season

New survey reveals the majority of Americans don't have their facts straight about cold sores

PARSIPPANY, N.J., Dec. 6, 2012 /PRNewswire/ -- GlaxoSmithKline Consumer Healthcare today announced it is teaming up with Misty May-Treanor, three-time Olympic gold medalist in beach volleyball, in a campaign to knock out the myths about cold sores. According to a new survey, the majority of Americans (63 percent) cannot correctly distinguish between cold sore myths and facts, and with cold and flu season approaching and cold sore triggers all around, it's more important than ever to know how to fight cold sores fast.

(Photo: http://photos.prnewswire.com/prnh/20121206/NY24707)

The survey, conducted by Wakefield Research on behalf of Abreva®, also revealed that nearly 7 in 10 (68 percent) Americans value faster healing time over lowest price when purchasing a medication. Abreva® is clinically proven to heal cold sores fast and is the number one over-the-counter cold sore treatment recommended by pharmacists.

"I've gotten cold sores for as long as I can remember and they always seem to pop up at the worst possible time. And for me, that was right in the middle of the 2012 London Games," says Misty May-Treanor, professional beach volleyball player and three-time Olympic gold medalist. "I have been using Abreva® for years, and I stick with it because it heals my cold sores fast. When I get a cold sore, I don't tough it out, I knock it out with Abreva®."

The survey revealed over half of respondents (52 percent) are unaware that cold sores go through multiple stages of development before beginning to heal, and one in two did not realize that if left untreated, cold sores can take up to two weeks to heal.  Abreva® heals cold sores much like a prescription would but without the hassle. It penetrates deep to the root of a cold sore and helps block the spread of the virus to healthy cells.

"Other 'look-alike' cold sore treatments claim to heal cold sores as fast as Abreva® and may even imitate the packaging, but Abreva® is the only over-the-counter medication approved by the FDA that is proven to shorten healing time and duration of a cold sore," said Pam Marquess, Pharm.D, pharmacist, pharmacy chain owner and GSK spokesperson. "We're heading into prime cold sore season, with triggers like cold winter weather, cold/flu season and even stress of the upcoming holidays upon us.  So if you're one of the 80 million Americans who suffer from cold sores, be prepared to knock out your cold sores fast with Abreva®."

Abreva® is available at retailers nationwide and comes with a risk free guarantee. If you aren't completely satisfied with Abreva® for any reason, save your receipt and remaining product, and call 1-877-709-3539 to get your money back. For more information about Abreva®, please visit www.Abreva.com.

About Cold Sores
A cold sore is a blister that forms on or around the lips and is usually caused by the Herpes Simplex Virus (HSV-1). HSV-1 usually affects the lips or mouth but can spread to the eyes or genitals. Most cold sore sufferers aren't exactly sure when they first encountered the virus because HSV-1 is usually contracted early in childhood.  While it's likely that 90 percent of adults have been infected by the cold sore virus, not everyone gets cold sore outbreaks. Actually, only 20 percent to 40 percent of people will experience cold sores.

About Abreva®
Abreva is the only FDA-approved over-the-counter product to speed the healing of cold sores. Abreva contains 10 percent docosanol.   

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its well-known brands include Nicorette® and NicoDerm® CQ, the leading smoking cessation products;  alli, the only FDA-OTC weight loss aid; as well as medicine cabinet staples, Aquafresh®, Sensodyne®, Tums®, and Breathe Right®, all of which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline®
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: GSK.com.

Misty May-Treanor and Pam Marquess are paid spokespeople for Abreva® but their opinions are their own.  

Media Relations:                       



GSK Consumer Healthcare

Deborah Bolding

[email protected]

(973) 889-2344

Edelman

 

Catherine McCormack

[email protected] 

(212) 819-4816







SOURCE GlaxoSmithKline

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.