Click here to close now.


News Feed Item

Three-Time Gold Medalist Misty May-Treanor Teams Up with Abreva to Knock Out Cold Sores this Cold and Flu Season

New survey reveals the majority of Americans don't have their facts straight about cold sores

PARSIPPANY, N.J., Dec. 6, 2012 /PRNewswire/ -- GlaxoSmithKline Consumer Healthcare today announced it is teaming up with Misty May-Treanor, three-time Olympic gold medalist in beach volleyball, in a campaign to knock out the myths about cold sores. According to a new survey, the majority of Americans (63 percent) cannot correctly distinguish between cold sore myths and facts, and with cold and flu season approaching and cold sore triggers all around, it's more important than ever to know how to fight cold sores fast.


The survey, conducted by Wakefield Research on behalf of Abreva®, also revealed that nearly 7 in 10 (68 percent) Americans value faster healing time over lowest price when purchasing a medication. Abreva® is clinically proven to heal cold sores fast and is the number one over-the-counter cold sore treatment recommended by pharmacists.

"I've gotten cold sores for as long as I can remember and they always seem to pop up at the worst possible time. And for me, that was right in the middle of the 2012 London Games," says Misty May-Treanor, professional beach volleyball player and three-time Olympic gold medalist. "I have been using Abreva® for years, and I stick with it because it heals my cold sores fast. When I get a cold sore, I don't tough it out, I knock it out with Abreva®."

The survey revealed over half of respondents (52 percent) are unaware that cold sores go through multiple stages of development before beginning to heal, and one in two did not realize that if left untreated, cold sores can take up to two weeks to heal.  Abreva® heals cold sores much like a prescription would but without the hassle. It penetrates deep to the root of a cold sore and helps block the spread of the virus to healthy cells.

"Other 'look-alike' cold sore treatments claim to heal cold sores as fast as Abreva® and may even imitate the packaging, but Abreva® is the only over-the-counter medication approved by the FDA that is proven to shorten healing time and duration of a cold sore," said Pam Marquess, Pharm.D, pharmacist, pharmacy chain owner and GSK spokesperson. "We're heading into prime cold sore season, with triggers like cold winter weather, cold/flu season and even stress of the upcoming holidays upon us.  So if you're one of the 80 million Americans who suffer from cold sores, be prepared to knock out your cold sores fast with Abreva®."

Abreva® is available at retailers nationwide and comes with a risk free guarantee. If you aren't completely satisfied with Abreva® for any reason, save your receipt and remaining product, and call 1-877-709-3539 to get your money back. For more information about Abreva®, please visit

About Cold Sores
A cold sore is a blister that forms on or around the lips and is usually caused by the Herpes Simplex Virus (HSV-1). HSV-1 usually affects the lips or mouth but can spread to the eyes or genitals. Most cold sore sufferers aren't exactly sure when they first encountered the virus because HSV-1 is usually contracted early in childhood.  While it's likely that 90 percent of adults have been infected by the cold sore virus, not everyone gets cold sore outbreaks. Actually, only 20 percent to 40 percent of people will experience cold sores.

About Abreva®
Abreva is the only FDA-approved over-the-counter product to speed the healing of cold sores. Abreva contains 10 percent docosanol.   

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its well-known brands include Nicorette® and NicoDerm® CQ, the leading smoking cessation products;  alli, the only FDA-OTC weight loss aid; as well as medicine cabinet staples, Aquafresh®, Sensodyne®, Tums®, and Breathe Right®, all of which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline®
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit:

Misty May-Treanor and Pam Marquess are paid spokespeople for Abreva® but their opinions are their own.  

Media Relations:                       

GSK Consumer Healthcare

Deborah Bolding

[email protected]

(973) 889-2344



Catherine McCormack

[email protected] 

(212) 819-4816

SOURCE GlaxoSmithKline

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...