Click here to close now.


News Feed Item

2013 CES Brand Matters Keynote to Focus on the Cloud

The Consumer Electronics Association (CEA)® today announced that executives from American Express, AT&T, Coca-Cola,, Samsung and Unilever will join the Brand Matters keynote at the 2013 International CES®. Owned and produced by CEA, the 2013 CES is the world’s largest annual innovation event and is scheduled for January 8-11 in Las Vegas.

“The nearly 5,000 advertising and marketing executives in attendance at last year’s CES demonstrate the importance of brands on the CE stage. These Brand Matters keynote speakers have proven themselves as marketing leaders whom others can learn from,” said Karen Chupka, senior vice president, events and conferences, CEA. “We are pleased to welcome these luminaries and can’t wait to hear how cloud technology is creating new opportunities for reaching their consumers.”

The Brand Matters keynote brings together executives from the world’s top brands to discuss how technology and digital platforms are impacting marketing and brand strategy on a global scale. For years, CMOs and CEOs from names like Akamai, Facebook, GE, Hyundai, Microsoft, Walmart, IPG and WPP have shared their vision on keynote panels at CES.

Moderated by Michael Kassan, chairman and CEO of MediaLink, the Brand Matters keynote focuses on “Marketing in the Cloud.” Kicking off with a fireside chat featuring Marc Benioff, chairman and CEO of, the keynote will then feature a spirited panel discussion, featuring top marketers, on the benefits of the cloud to connect with consumers. The keynote is scheduled for 11 a.m. Wednesday, January 9 in the LVH Theater.

“Brand Matters at CES has become a tent pole event for the media and marketing industry. It allows brands to witness the latest in technology innovation and the human behaviors enabled by connected devices,” said Kassan. “The keynote this year speaks to one of the most salient trends in marketing — how to harness software innovation to derive insights and improve marketing performance.”

This year’s Brand Matters keynote will feature:

Marc Benioff is chairman and CEO of He founded the company in 1999, with a vision to create an on-demand information management service that would replace traditional enterprise software technology. He is regarded as one of the pioneers of cloud computing and has been instrumental in helping businesses transform by embracing social and mobile cloud technologies to connect with customers, partners and employees in new ways.

Michael Bowling is the chief marketing officer of business solutions for AT&T. He is responsible for growing strategic business services including network sourcing, mobility and IP networking. Prior to his current role, Michael was president of AT&T Mexico, responsible for managing AT&T’s relationship with Telmex, Telmex International and America Movil.

Josh Silverman is an entrepreneurial executive who has built and run some of the world’s most beloved consumer technology companies. In July 2011, he joined American Express as president of U.S. consumer services, responsible for leading the U.S. consumer card and travel businesses. His portfolio includes the company’s iconic green, gold, platinum and Centurion charge cards, its credit cards, as well as its loyalty programs like Membership Rewards and Fine Hotels & Resorts, which provides special amenities for consumers and increased business for merchants.

Joseph Tripodi is executive vice president and chief marketing and commercial officer of the Coca-Cola Company. He leads the global marketing, customer management and commercial leadership efforts of the company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth.

Brian Wallace is vice president of strategic marketing at Samsung Telecommunications America, accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise brand. He is responsible for all outbound Samsung mobile communications including all paid media, digital marketing, social media, product marketing, consumer relationship management, market and consumer research, and strategic partnerships.

Keith Weed is Unilever’s chief marketing and communications officer. He is also on the Unilever executive board. His role includes leading Unilever’s sustainability efforts, as well as its potable water business and the Unilever brand. He has worked for Unilever globally and regionally in a variety of general management and marketing roles.

Brand Matters is a CES program sponsored by MediaLink. It is designed to provide a customized CES experience for the advertising and marketing community. The Brand Matters program educates and assists more than 4,000 executives in navigating CES through exhibits, conference sessions, events and a SuperSession, “How are your consumers REALLY engaging with digital media?” Brand Matters provides essential insights into the changing technologies, platforms and touch points that will be critical to the future of advertising and media.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: and Follow CES at and through social media:,,

About MediaLink:

MediaLink is a leading advisory and business development firm based in Los Angeles and New York City that provides clients with critical counsel and strategic direction on issues of marketing, advertising, media, and digital technology. MediaLink operates fluidly at the intersection of technology, marketing, commerce, and content to deliver innovative and productive solutions that meet clients’ most pressing business needs.


  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV
  • Economic Retreat
    March 8-10, 2013, Snowmass, CO

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
JFrog has announced a powerful technology for managing software packages from development into production. JFrog Artifactory 4 represents disruptive innovation in its groundbreaking ability to help development and DevOps teams deliver increasingly complex solutions on ever-shorter deadlines across multiple platforms JFrog Artifactory 4 establishes a new category – the Universal Artifact Repository – that reflects JFrog's unique commitment to enable faster software releases through the first pla...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.