News Feed Item

Dentsu Announces "2012 Hit Products in Japan"

Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today the release of its "2012 Hit Products in Japan" report. Produced as part of a series that has been chronicling hit products since 1985, the latest report examines and generalizes major trends that represented the consumer mindset in 2012. It is based on an Internet survey of Japanese consumers carried out in November 2012 by Dentsu Marketing Insight.

Two summers have passed since the Great East Japan Earthquake. Although the deflationary trend this year shows signs of slowing, and the consumer quest for low prices has started to wane, 2012 can be described as a year in which consumers enjoyed extravagance with reserve. Smartphones came in at number one for the third year in a row, but the fact that twelve items made their first appearance on the list shows that times are moving to a new phase.

The following top 20 products (including celebrities and social phenomena) were selected from 55 popular items and services by 1,000 Internet survey respondents aged between 20 and 69. The total scores in three categories—"recognition," "attraction and interest" and "topicality/buzz"—were calculated to determine the top products of 2012. The figures in parentheses are last year's rankings. Previously unranked products are indicated with (-).

Features shared by the top-ranking products and services are their nationwide appeal and broad support base. Tokyo Sky Tree, the local mascot characters and the London Olympic Games energized the nation; Sugi-chan and AKB48 cheered people up; and products such as robot cleaners, salted rice malt, non-alcoholic beer and Type 3 eco-cars gave people the opportunity to discover new value.

2012 Hit Products

No. 1: Smartphones (1)
No. 2: Tokyo Sky Tree (3)
No. 3: SNSs such as Facebook that require real name registration (27)
No. 4: Robot cleaners (21)
No. 5: Salted rice malt (127)
No. 6: Sugi-chan (popular comedian) (-)
No. 7: Local mascot characters (-)
No. 8: AKB48 (5)
No. 9: London Olympic Games (-)
No. 10: Low-cost carriers (39)
No. 11: iPS cells (Dr. Shinya Yamanaka) (-)
No. 12: Healthy recipe books produced by health companies and nutrition colleges (-)
No. 13: Non-alcoholic beer (-)
No. 14: Tokyo station (-)
No. 15: Kyary Pamyu Pamyu (popular model, singer and fashion blogger) (-)
No. 16: Japanese athletes who are active on the international stage (-)
No. 17: Packaged instant fresh noodles (-)
No. 18: Apartment/house sharing (-)
No. 19: Type 3 eco-cars (28)
No. 20: Collaborative product promotions that span industry segments (-)


Dentsu "Hit Product Recognition Survey" Overview

Survey period:   November 17–18, 2012
Survey subjects: Men and women nationwide aged between 20 and 69
Sample size: 1,000 (responses received)
Survey type: Internet survey
Survey company: Dentsu Marketing Insight
Survey content: Respondents were asked to indicate their level of agreement with the following three statements about 55 popular items and services:
"I have heard of it." (recognition)
"I think it's interesting." (attraction and interest)
"People around me are talking about it." (topicality/buzz)
Ranking calculation: The scores in the three categories were added up.

Top 5 Hit Products in Earlier Years (2011 to 2004)

1. Smartphones
2. LED light bulbs
3. Tokyo Sky Tree
4. Nadeshiko Japan
5. AKB48

1. Smartphones
2. Twitter
3. Munchable chili oil
4. Digital broadcasting-equipped widescreen flat-panel TVs
5. Ryoma Sakamoto

1. Hybrid vehicles
2. Flu masks
3. Low-priced domestic fashions
4. Vehicles eligible for tax reductions and eco vehicle purchasing subsidies
5. Eco-point energy-saving home appliances

1. Innovative remote-controlled TV games
2. Gake no Ue no Ponyo (Ponyo on the Cliff by the Sea)
3. Digital broadcasting-equipped widescreen flat-panel televisions
4. Bargain products (private brand products/outlet malls)
5. Touch pen portable games

1. Touch pen portable games
2. Innovative remote-controlled TV games
3. Billy's BootCamp™
4. Digital cameras
5. Widescreen flat-panel televisions

1. Brain training products
2. Widescreen flat-panel televisions
3. The Da Vinci Code
4. HDD-equipped DVD recorders
5. High-performance portable game machines

1. Portable digital audio players
2. HDD-equipped DVD recorders
3. Blogs
4. Widescreen flat-panel televisions
5. Agar weed gelatin

1. Widescreen flat panel televisions
2. Japanese baseball players in the U.S. Major League
3. Crying Out for Love, from the Center of the World (Sekai no Chushin de, Ai wo Sakebu, novel, movie, and TV drama)
4. HDD-equipped DVD recorders
5. Black vinegar

About Dentsu Inc.

Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for almost 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and over 20,000 employees worldwide.
Dentsu News: http://www.dentsu.com/news/index.html
Dentsu Inc.: http://www.dentsu.com/index.html

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...