Welcome!

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo

Microservices Expo: Article

Embarcadero Expands Their Stable of Tools

Multi-device tool architecture from Embarcadero primes pump for accelerated enterprise mobile development for 2013

The modern class of C and C++ tools are workhorses of PC applications development. And Objective-C tools have proven the rapid application development means of choice for native mobile development for iOS and Mac OS X.

So wouldn't it be nice to let the developers with the skills and proficiency in building native applications for the prominent enterprise computing clients of yesteryear (like Windows) gain ease in bringing better apps to all the mobile and fat client types demanded for the foreseeable future?

Embarcadero Technologies thought so, and long enough ago that they began re-architecting their compiler and C++ Builder development architecture in time to now provide write-once, run-natively-anywhere-that-counts benefits. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

Embarcadero on Monday made generally available C++Builder XE3, which allows a common development effort to natively target -- using a new 64-bit compiler -- Windows 8, Mac OS X and Intel (not yet ARM) clients. And coming this summer, the same compiler outputs to run those same apps natively on iOS and Android mobile clients. ARM support comes at end of 2013.

What's more, more of the Embarcadero stable of tools and IDEs will leverage the architecture. So more tools to build more apps once that run on more devices natively. The compiler architecture is extensible to make more tools that make more code more extensible to more platforms. Almost rhymes.

Vision to close chasms

The vision to bridge the long-standing chasm between mobile and full client environments -- never mind the Windows-Mac chasm -- came as Embarcadero acquired the CodeGear technology set from Borland back in 2008. Embarcadero said it immediately set out to build C++Builder XE3 then, to allow one code effort for many more targets.

"The old way of supporting multiple platforms was not practical," said Michael Swindell, Senior Vice President of Marketing and Product Management at Embarcadero in San Francisco. That old way included highly redundant and costly development to target different platforms. The old way forced ISVs and enterprises to make guesses about which clients to target, despite an extremely dynamic market and fast-changing users preferences.

"We needed to re-organize for a multi-client world," said Swindell. He said that ISVs and developers can hedge their bets by using C++Builder XE3 now, with the knowledge the same code will be able to quickly tuned and deployed in Q3 of this year on iOS and Android.

And there are some additional synergies that should appeal to the commercial ISVs.

The common mantra behind Delphi and C++ Builder, as well as any RAD IDE, of course, is to make less code to more work fast. C++Builder XE3 takes that a big step further by applying Embarcadero's agile benefits to a common architecture supporting the major IDEs to deliver cross-client platform development on all the major targets. Full Delphi support on the new C++Builder XE3 underlying architecture comes this spring, with all the Delphi database connectivity and web services support built in.

And there are some additional synergies that should appeal to the commercial ISVs. The C++Builder XE3 architecture is already "app store ready," enabling ease in bringing the apps to Apple and Google app stores. But for enterprises, Embarcadero is also developing synergies between its AppWave capabilities and C++Builder XE3 so that enterprises too can gain a streamlined means to deploy the apps for PCs, Macs and iOS and Android uses from an AppWave app store. Expect that in the fall, said Swindell.

So the net-net on this from my perspective is that Embarcadero has primed the pump for accelerated enterprise mobile development for 2013. And, it's given developers with C and C++ skills the means to build and deploy via app stores mobile apps on-demand, via subscription models, even inside enterprises. It also means that apps can be designed with common logic and requirements and then delivered on multiple devices, so workforces can use those apps anywhere, anytime. Very powerful.

Best of mobile to enterprise

In essence, this brings what we have come to like about consumer and entrainment and web apps -- but to the workplace on all relevant platforms natively -- in a way that's not too complicated, costly or time-consuming.

I'm not seeing that in any comprehensive way from Microsoft, Apple or Google, nor from any PaaS development offerings in the market.

I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model.

And so I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model, and to better cross the PC-Mac divide, and to consolidate new apps development for all uses.

The C and C++ IDE tools and C++Builder XE3 technology, incidentally, need not only run on-premises. Embarcadero is exploring the means to make it all cloud-based, and to make tool clients using HTML5. A hybrid future for such multi-device development can't be too far off.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Latest Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...