Welcome!

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo

Microservices Expo: Article

Embarcadero Expands Their Stable of Tools

Multi-device tool architecture from Embarcadero primes pump for accelerated enterprise mobile development for 2013

The modern class of C and C++ tools are workhorses of PC applications development. And Objective-C tools have proven the rapid application development means of choice for native mobile development for iOS and Mac OS X.

So wouldn't it be nice to let the developers with the skills and proficiency in building native applications for the prominent enterprise computing clients of yesteryear (like Windows) gain ease in bringing better apps to all the mobile and fat client types demanded for the foreseeable future?

Embarcadero Technologies thought so, and long enough ago that they began re-architecting their compiler and C++ Builder development architecture in time to now provide write-once, run-natively-anywhere-that-counts benefits. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

Embarcadero on Monday made generally available C++Builder XE3, which allows a common development effort to natively target -- using a new 64-bit compiler -- Windows 8, Mac OS X and Intel (not yet ARM) clients. And coming this summer, the same compiler outputs to run those same apps natively on iOS and Android mobile clients. ARM support comes at end of 2013.

What's more, more of the Embarcadero stable of tools and IDEs will leverage the architecture. So more tools to build more apps once that run on more devices natively. The compiler architecture is extensible to make more tools that make more code more extensible to more platforms. Almost rhymes.

Vision to close chasms

The vision to bridge the long-standing chasm between mobile and full client environments -- never mind the Windows-Mac chasm -- came as Embarcadero acquired the CodeGear technology set from Borland back in 2008. Embarcadero said it immediately set out to build C++Builder XE3 then, to allow one code effort for many more targets.

"The old way of supporting multiple platforms was not practical," said Michael Swindell, Senior Vice President of Marketing and Product Management at Embarcadero in San Francisco. That old way included highly redundant and costly development to target different platforms. The old way forced ISVs and enterprises to make guesses about which clients to target, despite an extremely dynamic market and fast-changing users preferences.

"We needed to re-organize for a multi-client world," said Swindell. He said that ISVs and developers can hedge their bets by using C++Builder XE3 now, with the knowledge the same code will be able to quickly tuned and deployed in Q3 of this year on iOS and Android.

And there are some additional synergies that should appeal to the commercial ISVs.

The common mantra behind Delphi and C++ Builder, as well as any RAD IDE, of course, is to make less code to more work fast. C++Builder XE3 takes that a big step further by applying Embarcadero's agile benefits to a common architecture supporting the major IDEs to deliver cross-client platform development on all the major targets. Full Delphi support on the new C++Builder XE3 underlying architecture comes this spring, with all the Delphi database connectivity and web services support built in.

And there are some additional synergies that should appeal to the commercial ISVs. The C++Builder XE3 architecture is already "app store ready," enabling ease in bringing the apps to Apple and Google app stores. But for enterprises, Embarcadero is also developing synergies between its AppWave capabilities and C++Builder XE3 so that enterprises too can gain a streamlined means to deploy the apps for PCs, Macs and iOS and Android uses from an AppWave app store. Expect that in the fall, said Swindell.

So the net-net on this from my perspective is that Embarcadero has primed the pump for accelerated enterprise mobile development for 2013. And, it's given developers with C and C++ skills the means to build and deploy via app stores mobile apps on-demand, via subscription models, even inside enterprises. It also means that apps can be designed with common logic and requirements and then delivered on multiple devices, so workforces can use those apps anywhere, anytime. Very powerful.

Best of mobile to enterprise

In essence, this brings what we have come to like about consumer and entrainment and web apps -- but to the workplace on all relevant platforms natively -- in a way that's not too complicated, costly or time-consuming.

I'm not seeing that in any comprehensive way from Microsoft, Apple or Google, nor from any PaaS development offerings in the market.

I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model.

And so I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model, and to better cross the PC-Mac divide, and to consolidate new apps development for all uses.

The C and C++ IDE tools and C++Builder XE3 technology, incidentally, need not only run on-premises. Embarcadero is exploring the means to make it all cloud-based, and to make tool clients using HTML5. A hybrid future for such multi-device development can't be too far off.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Latest Stories
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...