Welcome!

News Feed Item

Greener Fields Together™ Partners With SureHarvest for Continuous Sustainability Improvement Verification

MONTEREY, Calif., Dec. 11, 2012 /PRNewswire/ -- Greener Fields Together, a groundbreaking, industry-wide sustainability and local produce initiative, has partnered with SureHarvest, a leading provider of agrifood sustainability technology, consulting and verification services. The partnership is a key part of the Greener Fields Together mission to effect continuous, measurable, independently verified sustainability improvements in the fresh produce supply chain. Soquel, Calif.-based SureHarvest already is working with national farm participants in Greener Fields Together, who are part of the PRO*ACT supplier network, to benchmark and track sustainability performance and improvements. The Greener Fields Together initiative is administered by PRO*ACT, the nation's leading distributor of fresh produce.

(Logo:  http://photos.prnewswire.com/prnh/20121002/SF83612LOGO)

(Logo:  http://photos.prnewswire.com/prnh/20121113/MM11923LOGO)

(Logo: http://photos.prnewswire.com/prnh/20121211/SF26725LOGO)

For Greener Fields Together, SureHarvest has designed and built a comprehensive "5P's of Sustainability" approach to evaluation and verification that is now the standard verification framework for national farm partners that are part of the Greener Fields Together program. The five P's: Principles, Processes, Practices, Performance and Progress, aim to translate and document sustainability efforts at the farm, packing shed and processing levels. PRO*ACT's ultimate goal is to have all of its national farm supplier partners sign on with the Greener Fields Together sustainability initiative and become "5P-Verified." Those who have already done so or are in the process of seeking verification include Taylor Farms, Grimmway Farms, Sunkist, NewStar Fresh Foods, Naturipe Farms and Mission Produce.

"PRO*ACT wanted to ensure that any and all claims about sustainability can be independently verified as part of the Greener Fields Together initiative and to establish benchmarks against which continuous sustainability improvements can be measured," says Jeff Dlott, Ph.D., president of SureHarvest. "When farms sign on for verification, we create case studies applying the 5P's to eight separate categories of sustainability: pest management, good employee practices, soil treatments, climate/energy, water, waste, packaging and community support. Our goal is to generate enough value for them through the verification process that they make the choice to do it sooner." (Click here to see a sample case study from Taylor Farms.)

"Greener Fields Together is positioned to be the strongest, most comprehensive farm-to-fork sustainability initiative in the industry in part because of partners like SureHarvest," says Max Yeater, President of PRO*ACT. "They understand what we are trying to accomplish and have customized an innovative, technology-enabled verification solution for us and our supplier partners. From best practices to metrics and systems for tracking progress, they're helping us to keep the focus squarely on continuous sustainability improvement."

About Greener Fields TogetherGreener Fields Together is a collaboration of environmentally responsible parties, including farmers, distributors and foodservice operators, who have come together to make steady, measurable improvements in sustainability and food safety practices through all levels of the produce supply chain.

About PRO*ACT: PRO*ACT is America's leading distributor of fresh produce sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.

About SureHarvest: SureHarvest is an agrifood sustainability solutions company delivering practical strategies, proven technologies, and exceptional services to accelerate agrifood financial, environmental and social progress. The company served as the program architect and spearheaded implementation of leading sustainability initiatives including the California Sustainable Winegrowing Program and California Almond Sustainability Program. SureHarvest co-founded the Stewardship Index for Specialty Crops, a multi-stakeholder effort to develop sustainability performance metrics for the fruit, vegetable, and nut sector.

SOURCE Greener Fields Together

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ca...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...