Welcome!

News Feed Item

Pitney Bowes Survey Says 77 Percent of Brand Marketers Have Blended Their Work and Personal Lives

Where do you keep your smart phone when your head hits the pillow at night? Is it within arm’s reach or tucked away in another room? According to a survey conducted by Pitney Bowes Inc. (NYSE: PBI) at the Direct Marketing Association’s DMA: 2012 Conference & Exhibition, 69 percent of 175 brand marketers sleep with their smart phone turned on and within arm’s reach. The survey also found that 77 percent of brand marketers use the same mobile device for personal and work email while only 22 percent keep their devices separate.

The barrier between personal and work life amongst highly-connected professionals such as brand marketers has all but dissolved. Like each helix on a strand of DNA, the personal and work lives are now blended. Each task reflects attitudes and behaviors that may fit neatly into the work or personal bucket, but occur in a sequence that rapidly alters as people move through each day. The “To Do” list is interwoven between work and play. “Pick up diapers” is listed just under “Finish the sales forecast.”

As we turn the mirror to see marketers as consumers themselves, the reflection also reveals the real marketing challenge today: How do marketers target B2B clients or consumers who are increasingly living and communicating in this hybrid manner?

“As the walls between work and play become more porous, marketers must be more precise as they use big data to reach their targets,” said Dan Kohn, Vice President, Corporate Marketing, Pitney Bowes. “Customer analytics reveal work and play activities of desired consumer segments. By examining a few – just the right few – types of data during segmentation, brands may intelligently communicate with customers during either work or play modes.”

As an expert in communications between brands and consumers, Pitney Bowes offers tips to help marketing professionals reach B2B clients and consumers where they dwell - at work and at play.

Data That Helps Target Blended Personae

Time of Day

    What time of day is your message hitting your customer?

Location

Does geo-location place them at home or the office or en route?

Browsing

Does their browser reveal shopping and social media habits at certain times of day?

Transactions

How often and how much do they spend with your brand? What are these patterns?

Social

Are they participating with your brand online? Do they take your surveys?

Pitney Bowes Software Customer Analytics solutions feature Spectrum, Portrait Explorer, Portrait Miner and Portrait Uplift.

Spectrum incorporates master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data. The solution delivers actionable insight to drive efficient and effective customer interactions and communications across all channels by combining the disciplines of data quality, data integration and master data management with spatial, social and predictive analytics in one comprehensive solution.

Portrait Explorer deals with mass volumes of customer data and serves it up to business users in an easy-to-use and compelling interface. By providing direct access to business users as well as to the data analysts, companies and organizations gain a greater level of customer understanding in a fraction of the time.

Portrait Miner utilizes state-of-the-art 3D data visualization and rapid modeling automation to uncover important data relationships. The solution helps organizations gain fast actionable insight into customers and predict future and profit-impacting behaviors.

The Portrait Uplift solution goes beyond traditional modeling approaches which predict customers likely to buy, and, instead, predicts how much a marketing interaction will increase, or decrease, a customer’s likelihood to purchase.

About Pitney Bowes:

Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. The company’s solutions for financial services, healthcare, legal, nonprofit, public sector and retail organizations are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes is the only firm that includes direct mail, transactional mail, call centers and in-store technologies in its solution mix along with digital channels such as the Web, email, live chat and mobile applications. Pitney Bowes is a $5.3 billion company with 29,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.