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Bruno Mars Releases New Album "UNORTHODOX JUKEBOX" Today; Critics Rave About Mars, Naming Him "A Master Song-Crafter" Who "Hits the Mark Every Time" on the "Boldly Ambitious" UNORTHODOX JUKEBOX; Grammy Winner Sets Multiple High Profile Appearances Includi

NEW YORK, NY -- (Marketwire) -- 12/11/12 -- Atlantic recording artist Bruno Mars has released his hugely anticipated sophomore album, "UNORTHODOX JUKEBOX," today (http://smarturl.it/unorthodoxjukebox). "UNORTHODOX JUKEBOX" is already receiving rave reviews from critics, noted by Rolling Stone as "a record that makes the competition sound sad and idea-starved by comparison," and naming Mars a "master song-crafter." Entertainment Weekly lists the album at No. 1 on this week's Must List claiming Mars "aims his croon at a range of targets -- reggae, soul, Prince-inspired pop -- and hits the mark every time," while Billboard says the "boldly ambitious and gloriously irreverent Unorthodox Jukebox is made for -- and gets better with -- as many repeat plays as you can manage."

"Locked Out Of Heaven" is proving to be yet another sensation for Mars, currently sitting at No. 2 on the Billboard "Hot 100" and having already reached No.1 on the iTunes Singles Chart. "Heaven" also marks the Grammy-winning superstar's 10th single he has written, produced or performed to hit the top 5 on the overall "Hot 100." The new single also marks Bruno's ninth consecutive career-opening top 10 hit on the Billboard "Hot 100 Airplay" chart; Mars is already the record-holding male artist with the longest streak of top 10 hits as a performer since his debut. Mars is also lighting up YouTube, with the official "Heaven" companion video drawing more than 35 million streams thus far at Bruno's official channel, www.youtube.com/brunomars.

Mars has lined up a series of high profile appearances fueling the release of "UNORTHODOX JUKEBOX," including a special performance on this morning's edition of the TODAY show (http://on.today.com/125PeJv). Tonight, iHeartRadio will host a private show featuring a live performance by Bruno for an intimate group of fans in New York City. The performance will begin streaming live at 7:30pm ET at http://bit.ly/Ut7btZ. Tonight at 7:55pm ET, Mars will perform "Locked Out of Heaven" on MTV First: Bruno Mars. The next day, Bruno will take the mic again as part of The Big & Best of 2012: A Year End Celebration Presented by T-Mobile, a blow-out celebration across MTV.com, VH1.com, CMT.com and ComedyCentral.com on December 12th. Later this week Mars will perform on Fox's The X-Factor on December 13th and will then perform on the nationally syndicated The Ellen DeGeneres Show on December 18th. Additionally, Mars' critically acclaimed turn as host and musical guest on NBC's Saturday Night Live -- the episode which marked this season's highest ratings -- will be rebroadcast on Saturday, December 22nd. These appearances all follow stunning performances of "Young Girls" and "Locked Out Of Heaven" on CBS' annual The Victoria's Secret Fashion Show, and a profile on last Sunday's edition of CBS Sunday Morning.

Furthermore, last Monday, December 3rd, Mars released "When I Was Your Man," an additional track from "UNORTHODOX JUKEBOX," which hit the top ten of the iTunes Singles Chart within 48 hours of its release. Purchase of individual tracks that have already been released will be credited towards purchase of the full album by using iTunes' "Complete My Album" feature.

"UNORTHODOX JUKEBOX" is, of course, the extraordinary follow-up to Mars' RIAA platinum certified, worldwide breakthrough debut, "DOO-WOPS & HOOLIGANS." As its title suggests, the album once again sees Mars melding a multitude of musical approaches to create his own distinctive sound. Executive produced by The Smeezingtons, the hit-making production team comprised of Mars, Philip Lawrence, and Ari Levine, the collection also features contributions from such top producers as Jeff Bhasker (fun., Kanye West, Jay-Z), Mark Ronson (Amy Winehouse, Lil Wayne, Black Lips) and Diplo (M.I.A., Usher).

Bruno Mars is a 14-time Grammy Award nominee who has sold over 50 million singles worldwide and has over 1 billion views on YouTube. Bruno's debut album Doo-Wops & Hooligans was released in October 2010 and has been certified 40x Platinum worldwide. The album, which was named "the year's finest pop debut: 10 near-perfect songs," by Rolling Stone, included the 12x platinum blockbuster single "Just the Way You Are," which hit number 1 in multiple countries across the globe and won the critically-acclaimed artist a Grammy Award for "Best Male Pop Vocal Performance." Doo-Wops & Hooligans claimed two additional hit singles, the 10x platinum "Grenade" and 6x platinum "The Lazy Song." Mars has received an abundance of accolades to date, including ASCAP Song of the Year, a Billboard Music Award for Top Radio Song for "Just the Way You Are," a BRIT Award for International Male Solo Artist, an American Music Award for Favorite Male Artist in Pop/Rock, two MTV European Music Awards including Best New Artist, and the People's Choice Award for Favorite Male Artist. In 2011, Mars was named one of Time Magazine's 100 most influential people in the world.

For up-to-the-minute news and information, please visit: www.brunomars.com, www.facebook.com/thatbrunomars, www.youtube.com/brunomars, and twitter.com/BRUNOMARS.

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Cara Donatto
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Ashley Kalmanowitz
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