Click here to close now.



Welcome!

News Feed Item

ResponsiveAds™ Launches New Responsive Web Design Display Banner Advertising Service

Now available in private beta, STRETCH™ offer enables publishers, agencies and brands to effectively run the same ad creative in different configurations across desktop, smartphones and tablets.

NEW YORK, Dec. 12, 2012 /PRNewswire-iReach/ -- ResponsiveAds, Inc. today announces the private beta release of the world's first, patent-pending STRETCH™ product and a collection of responsive creative ad formats. The STRETCH™ product allows customers to easily upload a standard IAB (Interactive Advertising Bureau) ad unit-sized creative and in minutes author a single, cloud-hosted rich-media HTML5 responsive creative banner ad. Customers do not need to be web designers to create ads that work seamlessly on all digital screens while outputting a single ad tag to simplify the ad operations process, with full-compatibility to existing industry ad servers. A showcase of five unique new formats can be found at responsiveads.com/ad-formats-showcase/.  * Included is a special responsive full-takeover (Backdrop™) in-cooperation with South Florida's trend setting boutique retailer Koko & Palenki for the holiday season. This ad demonstrates the "magic" of STRETCH™ as the ad acts differently in Smartphone portrait and landscape modes.

(Photo: http://photos.prnewswire.com/prnh/20121212/CG27271)

The breakthrough at the core of ResponsiveAds' STRETCH™ technology directly addresses the challenges publishers are facing to effectively monetize their rapidly increasing mobile inventory. According to analyst Mary Meeker, now an Investment Partner at venture capital firm Kleiner Perkins Caufield Byers, eCPMs (effective cost-per-thousand impression ads) are five times lower on mobile than on the desktop. The combined mobile and interactive usage vs. spend gap leaves an estimated US $20 billion immediate upside in the US market alone.

While the STRETCH™ product was developed with responsive web design sites in mind; it is not limited to responsive sites.   STRETCH™ ad tags can enable the same ad to work on mobile, tablet or desktop sites and apps using the patent pending process called Flow-Lines™. This new unique concept of Flow-lines™ defines the configuration for how the ad adapts automatically to different screen sizes and responds dynamically to context and user.  It is perfectly suited for brands to efficiently deliver a cross-screen campaign via just one ad-tag.

ResponsiveAds, Inc. has now opened its self-service platform for STRETCH™ advertising in private beta to a select group of publishers, advertisers and brands. The company is accepting requests for participation in the next round of the beta at responsiveads.com/sign-up.  Users can upload a creative asset, which outputs as a Responsive STRETCH™ banner ad unit and ad tag.  From brand awareness to direct response campaigns, the same ad can be quickly configured run across multiple screen sizes. According to Founder and CEO of ResponsiveAds, Matthew Snyder, "We are excited to bring this disruptive product to both allow publishers the ability to improve yields and sell-through across digital properties, and to enable marketers to efficiently and effectively deliver their message across mediums through this new form of bundling."

There is no cost to sign up and trial STRETCH™ product.  Once customers have reached a threshold of usage, the STRETCH™ service utilizes a pricing structure that combines CPM and cost-for-creative.  The request for invitation sign-up is available from today as well as information on plans and pricing.  Visit http://responsiveads.com/sign-up to sign up for a private beta invitation.

About ResponsiveAds, Inc.

ResponsiveAds, Inc. is the publishing and advertising industries' first-ever responsive web advertising focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization. Its innovative, patent-pending technology gives publishers the freedom to seamlessly scale existing Ad Ops organizations to the needs of the marketplace. ResponsiveAds is offering a suite of products and professional services targeting multi-screen advertising for revenue acceleration across all screens.  ResponsiveAds is working with industry groups such as the IAB (Interactive Advertising Bureau) to develop these new industry ad format standards.  The company is comprised of mobile and online advertising technology experts passionately looking to solve the problems of convergence and monetization of media. 

For more information, please visit http:// responsiveads.com

Media Contact:

 Matthew Snyder, ResponsiveAds, Inc., +1.425.296.6925, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ResponsiveAds, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...