Welcome!

News Feed Item

German Automotive Companies Start Clean-diesel Offensive in USA

BERLIN, December 12, 2012 /PRNewswire/ --

Economical, clean, and powerful - joint website for diesels

Six German automotive companies - the passenger car manufacturers Audi, BMW, Daimler, Porsche and Volkswagen, and the supplier Bosch - are starting their first ever joint information campaign for "clean diesels" in the USA. Under the slogan "Clean Diesel. Clearly Better." from today onwards they will publicise the advantages of modern diesel passenger car technology over gasoline engines in terms of cleanliness, consumption and performance. The "Clean Diesel. Clearly Better." campaign, which has been developed jointly by the German Association of the Automotive Industry (VDA) and VDA member companies, comprises a website (http://www.clearlybetterdiesel.org) and flanking offline activities on the US market by the companies involved. Their common goal is to create a multi-brand information platform for clean diesels among the US population and to make the clear advantages of this technology better known using first-hand information. Even today, the market share of diesels among all newly registered light vehicles in the USA is in fact still quite low (2.6 per cent) compared with a diesel share of 55 per cent in Western Europe.

Yet sales of diesel passenger cars by German manufacturers - who take 100 per cent of the market in diesel cars in the USA - have more than doubled over the last three years. In the first nine months of the current year around 69,600 diesel cars were sold in the USA, whereas in 2009 there figure was only 30,600. This represents a rise of 127 per cent.

Diesel vehicles have also shown strong gains among total light vehicles (passenger cars and light trucks). Up to September 2012, 284,400 light vehicles with diesel engines were sold, compared with only 160,000 units in the year 2009, which is an increase of 78 per cent. The German manufacturers pushed up their market share of the diesel light vehicle segment from 25 to 37 per cent. Their sales multiplied by two and a half (from 40,000 units to over 104,000).

Using brief examples from everyday motoring in the USA, the website explains facts - simply and comprehensibly - about the dynamics of the diesel drive train and its advantages in fuel consumption and CO2 emissions, low noise emissions and refuelling costs and also clears up with a deal of humour outdated concerns regarding diesel cars. This is done using small, playful online animations informing users of computers and mobile devices about clean diesels and their efficiency. For example, website users can not only calculate in a split second the consumption advantage of a diesel vehicle, but can also hear how quiet a modern clean diesel drive train is these days compared with a passenger car from the 1990s.

In addition, the participating companies present current models of cars that deserve to bear the "Clean Diesel. Clearly Better." logo. These clean diesel vehicles comply with the very strict environmental standards in all 50 US states. On average, their fuel efficiency is 18 per cent higher than corresponding models with gasoline engines. The campaign participants are aiming to put over the clean diesel alternative to interested US citizens in as much detail as possible, so the website also provides background information on the latest research and development, and on the overall environmental framework in the USA. Furthermore, it is linked to US initiatives that are active on the topic of clean diesels in the States.

The joint campaign's "Clean Diesel. Clearly Better." logo, which was designed and realised by the New York agency Kirshenbaum Bond Senecal and Partners (kbsp), therefore indicates at a glance where current information about the most advanced automotive diesel technology in the USA can be found. And also about which innovative passenger car models bring this whole spectrum of economy, performance and fun onto the roads right across the USA.

The companies participating in the campaign, which other manufacturers and suppliers may join, will apply the campaign logo as a seal of quality on the US market in advertisements, on banners, in TV spots, product brochures and their showrooms. The campaign will be making its mark at the North American International Auto Show (NAIAS), which will take place in Detroit, Michigan, in January 2013.

The "Clean Diesel. Clearly Better." website is available under the following link:

http://www.clearlybetterdiesel.org

Contact:

Eckehart Rotter
VDA - Press Department
Tel.: +49-30-897842-120
Email: [email protected]


SOURCE German Association of the Automotive Industry (VDA)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...