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Priority Automotive To Help Pay For Pet Adoptions During Holidays

The 4th Year For The Popular Program

CHESAPEAKE, Va., Dec. 12, 2012 /PRNewswire-USNewswire/ -- Priority Automotive wants to help hundreds of dogs and cats find a home for the holidays again this year.  So, the auto retailer has arranged with the Virginia Beach and Norfolk SPCA's and Chesapeake Animal Services to pay half of all adoption fees between December 15 and December 31.  Priority's contribution will pay for spaying and neutering and all required shots.  Adoption fees average about $150 for dogs and $85 for cats.  Priority has committed $20,000 to the cause. 


Animal shelters are especially busy during the holidays.  Children are out of school, giving them extra time to visit shelters with their parents and select a pet.  Plus, the economy has placed increased pressure on SPCA's and animal shelters as many pet owners are giving up their animals for adoption due to costs of feeding, vets and other expenses. This is the fourth year Priority has participated in the program with local SPCA's during the holidays.  According to Priority President and CEO, Dennis Ellmer it has been an overwhelming success. 

"There are so many dogs and cats in our local shelters that will make wonderful pets and need a nice warm home for Christmas," Ellmer said.  "For some families, the cost of adoption is prohibitive and could keep some from taking one of these great pets home and making it a part of their family.  At our home, pets have been a part of our family for years.  We just want to share that wonderful experience with as many as possible," he added.

The Priority adoption program is available at the Virginia Beach SPCA, Norfolk SPCA and Chesapeake Animal Services.   The program ends December 31 or until the money runs out. 

Priority Automotive was founded in 1999 by Dennis Ellmer with the acquisition of Chevrolet and Toyota dealerships in Chesapeake, Virginia. Today Priority owns and operates Priority Toyota/Scion, Priority Honda, Priority Chevrolet, Priority Acura, and Priority Hyundai in Chesapeake and the Priority Indoor Super Store in Virginia Beach.  Priority also owns Priority Toyota/Scion, Priority Nissan, Priority VW, Priority Collision Repair Center, Priority Used Car Super Center and Priority Sales and Service Center in Richmond, as well as Priority Honda in Charlotte, NC.  Priority has more than 100,000 Priorities For Life customers throughout Virginia and North Carolina and employs more than 900 people.  For more information visit  

SOURCE Priority Automotive

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