Welcome!

News Feed Item

Ame Launches in Hong Kong -- The First-Ever Virtual and Physical Luxury Shoe Club in Asia, Looks to Follow on ShoeDazzle Success in the USA

Personalized Stylist Experience by Celebrities Linda Chung, Mandy Lieu, Jocelyn Luko, Rosemary Vandenbroucke and Tina Leung

HONG KONG -- (Marketwire) -- 12/13/12 -- Amé Groupe Limited today announces the launch of its digitally-advanced and personalized stylist experience for shoe-lovers in Hong Kong -- Amé -- the first-ever virtual and physical luxury shoe club in Asia.

Personalized, aspirational, privileged, made with care and liberated, Amé is founded by a group of industry-leading veteran shoe connoisseurs along with a renowned luxury shoe manufacturer. The Amé team saw a need in Asia to design, create and manufacture high-end and personalized shoes for women. Combining an accessible entry price point and an authentic prestigious positioning, Amé answers the need for many women demanding new ways of shopping that enables customization and personalization. Central to the entire bespoke experience is a team of creative directors including celebrity Linda Chung and a quartet of fashion stylists, Mandy Lieu, Jocelyn Luko, Rosemary Vandenbroucke and Tina Leung. They collaborate to hand-pick premier shoes for customers according to their needs, creating an exciting new virtual shopping experience.

Amé's shoes are all made in their own production bases in Hong Kong and Italy. They are crafted with carefully-selected leather for the lining, and soles, padded for extra comfort, and designed to turn heads. Through Amé's digital platform, www.shopame.com, or their concept store in the heart of Causeway Bay, superior customer service is given throughout the entire process, with the beloved shoes elegantly packaged and delivered to the customers.

Interested shoe-lovers can fill in a style quiz at www.shopame.com and a personalized showroom of shoes chosen by Amé's celebrity fashion stylists will be ready for the customers upon her unique style within 24 hours. All Amé members will receive a new collection of shoes selected by our celebrity stylists on the 1st of every month. Members then have the option of purchasing the shoes at HKD 1,290 each or enroll in the free VIP program which has the benefit of paying HKD 550 per pair of shoes. A VIP member can then pay HKD 550 per pair or just simply skip the month by the 5th of every month without any charge. During the first month of launch period, the shoes will also be delivered to Hong Kong and Southeast Asia free of charge. Alternatively, customers can try on and purchase Amé's shoes at the concept store in Causeway Bay.

An industry veteran in the luxury shoe and fashion sector with more than 17 years of experience in various prestigious brands, Flora Ho, Managing Director for Amé Groupe Limited, is thrilled about the launch of Amé. She said, "Having been in the luxury shoe industry for most of my life, in the past few years, many women in Hong Kong have been aspiring for a pair of high-end shoes, personalized with their style and needs in mind. I was excited about trailing Amé's new shopping formats and concepts to bring high-end shoes tailored to the unique needs and appetite of every woman in Hong Kong. The digitally-enhanced experience, highly trained customer services, the level of detail and premier craftsmanship will certainly exceed our customers' expectation and redefine the industry with innovation, creativity and uniqueness."

Ho further added, "We want to connect the brand to its widest audience ever and drive true customer engagement. In a digitally-connected world, we need to speak in a language that our customers care about. Nowadays discerning customers are tech-savvy. They prize peer-to-peer recommendations through social media, and are more likely to appreciate the personalized stylist experience in a privileged club. The emergence of social media and prevalence of e-Commerce has further accelerated this phenomenon that sets a perfect backdrop for Amé to launch in Asia. We are excited to create a totally new high-end shoe shopping experience for our customers, bringing physical and digital worlds together."

Linda Chung, one of the creative directors for Amé, said, "Amé is the first shoe brand which I have been involved in. When I first heard about the concept, I immediately fell in love with it. When you see the product, you will understand just exactly why. The product speaks for itself and it is an absolute feat of art for women across Asia."

"As an actress, I am always in the limelight, and I feel very privileged to have a personal stylist. I also think all women deserve to look unique and styled. Amé has a team of fashion stylists and their mission is to style the customers based upon their individuality. It's like having a personal stylist at your fingertips. What more can you ask for?"

Mirroring every aspect of www.shopame.com, the Amé concept store at Causeway Bay gives a physical expression of the brand to customers who want to try on the shoes before purchasing and also provides an option for online shoppers to pick up the shoes at its concept store. It is a physical showroom to present Amé's aspirational and liberated qualities in front of the customers.

Photo
http://release.media-outreach.com/i/713

Company Logo
http://release.media-outreach.com/i/711

About Amé
Amé is a brand-new, digitally-advanced and personalized stylist experience for luxury shoe-lovers in Asia. It is founded by a group of successful Internet visionaries, industry-leading veteran shoe connoisseurs along with a renowned luxury shoe manufacturer. Together with a team of creative directors including celebrity Linda Chung and a quartet of fashion stylists, Mandy Lieu, Rosemary Vandenbroucke, Jocelyn Luko, and Tina Leung, the team will act as personal stylists and select shoes for its members on a monthly basis.

Amé is set to redefine the industry for its innovation, creativity and uniqueness through its online platform www.shopame.com and a concept store located in the heart of Causeway Bay in Hong Kong which allows members to view shoes, try on shoes, and to pick-up their shoes in a physical setting. At just HKD $550 for a pair of shoes for VIP members or $1,290 pay-as-you-go option, Amé offers high-end luxury shoes at an affordable price and shipping is always free throughout Asia.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2181189

Media Inquiries:
Suzanne Souza
D: 3978 8393
T: 3978 8399
Email: Email Contact

Peggy Ng
D: 3978 8395
T: 3978 8399
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...