|By Business Wire||
|December 13, 2012 10:49 AM EST||
The number one ranked experience marketing agency, George P. Johnson (GPJ), today announced the appointment of industry veteran Jorge Narvaez-Arango as Vice-President of Creative, IBM Worldwide, a brand for which GPJ serves as agency of record for all global customer event programs. Based in New York City, Narvaez-Arango will lead GPJ’s creative and experience design efforts on behalf of the IBM account and coordinate work across every GPJ design studio globally to grow one of the world’s most innovative technology brands.
Narvaez-Arango takes the reins of this storied creative account at a key time in its evolution; as IBM continues to build out its groundbreaking Smarter Planet vision, the role of experiential design in driving consumer perception and business demand has never been more important to its success. In addition to delivering innovative and engaging experiences, and ensuring creative alignment across the global event program, he is also charged with challenging conventional approaches to event-based marketing through a variety of channels: physical, online and mobile/tablet/device-driven.
A trained architect and experienced designer, Narvaez-Arango has held senior creative leadership positions at some of the country’s top design and brand strategy firms. Most recently, he was the Creative Director for brand environments at Bruce Mau Design and Creative Partner at Proces5. Since graduating from Harvard University, he has held similar positions at top global studios such as Arnell Group, AECOM-DMJM, DMJM Rottet and EMBT Architects. In these roles he led multidisciplinary design teams, creating brand experiences for clients such as General Electric, Pepsi, Home Depot, GNC, DevonWorks, Hines, Soliform, Li-Ning and the Fontainebleau Hotel & Resorts.
“This is an incredible time for a world class brand such as IBM to embrace experiential and brand experience as a means to initiate and maintain deeper relationships with their clients,” said Narvaez-Arango. “I’m excited to explore how, in the midst of an explosion in technology and communication, we can be innovative when designing transformative and memorable brand-related experiences that will support the growth of the IBM brand now and in the future.”
Narvaez-Arango will have the full resources of GPJ’s global creative studios and its integrated Strategy + Planning practice to build out the future of experiential engagement for IBM. Brand marketers turn to GPJ to create big consumer and business-to-business experiential marketing ideas and then activate them in emerging and established markets worldwide.
“A brand like IBM is a magnet for the best creative talent in the world and we couldn’t be more excited to have someone of Jorge’s caliber join our team,” said Fiona Bruder, SVP Client Services Worldwide with GPJ. “He’s the right person to help us continue to build out IBM’s proprietary ‘Signature Experience’ marketing model, which takes inspiration from the Smarter Planet brand platform to completely transform how IBM engages audiences through events.”
About George P. Johnson (www.gpj.com)
GPJ is the number one ranked experience marketing agency, enabling brand marketers to create great ideas and bring them to life through integrated experiential programs that leverage online, device-driven and physical brand experiences. Brands in technology, healthcare, CPG, finance, automotive and other markets rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other audiences. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at www.twitter.com/georgepjohnson.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dec. 5, 2016 09:00 PM EST Reads: 4,949
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 5, 2016 08:45 PM EST Reads: 428
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 5, 2016 07:45 PM EST Reads: 2,217
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 5, 2016 07:45 PM EST Reads: 2,083
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Dec. 5, 2016 07:15 PM EST Reads: 366
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 5, 2016 07:15 PM EST Reads: 2,063
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Dec. 5, 2016 07:15 PM EST Reads: 5,039
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Dec. 5, 2016 07:00 PM EST Reads: 1,813
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 5, 2016 07:00 PM EST Reads: 1,846
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 5, 2016 06:15 PM EST Reads: 1,555
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 5, 2016 05:45 PM EST Reads: 1,602
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 5, 2016 05:15 PM EST Reads: 1,690
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 5, 2016 04:30 PM EST Reads: 2,059
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Dec. 5, 2016 04:30 PM EST Reads: 877
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 5, 2016 04:15 PM EST Reads: 864