Welcome!

News Feed Item

Vserv.mobi Energizes Indian Mobile App Development Ecosystem

HYDERABAD and MUMBAI, December 14, 2012 /PRNewswire/ --

Announces Cash Prize of Rs. 1 Lakh for Hackathon Session at AppFest 2012, Hyderabad

Vserv.mobi, a leading Global Mobile Ad network, reiterated its commitment to energise the developer ecosystem by announcing a cash prize of Rs. 100,000  for the winner of the Hackathon session at India's first IAMAI AppFest event scheduled from 13-15th December 2012. Representing one of the tracks for AppFest 2012, Hackathon is a team based coding marathon running over 24 hrs. to create an app based on a specific idea.

     (Logo: http://photos.prnewswire.com/prnh/20120725/546333)

Commenting on the event, Binay Tiwari, Head - Global Marketing, Vserv.mobi said, "Vserv.mobi is commited to pushing forward the mobile internet ecosystem by enabling powerful monetization for App Developers. We have tirelessly worked to demonstrate the monetization opportunity on mobile - including initiatives such as 'Developer of the Week', which showcases success stories of our developer partners across the world. With our AppFest Hackathon cash prize initiative, we want to bring together the App Developer community in India and encourage their efforts to trigger the next round of innovation. Over the next year we will further expand this initiative to our other global geographies."

A Gartner report suggests that the Indian mobile apps market is pegged at nearly Rs. 750 crore ($150 million) with a steady growth in downloads across various platforms. Other reports suggest that India has the third largest base of developers in the world, after the US and China. In this context, the mobile developer community needs to follow ingenious monetization strategies that are based on the realities of Indian app consumption patterns to drive greater downloads.  

Since its inception, Vserv.mobi has built solutions by leveraging its solid understanding of emerging markets and mapping it to the monetization challenges of developers in emerging markets like India. Typically, developers enable ads on their apps through the traditional way of integrating an SDK, which is a tedious process that requires significant source code changes and even app layout changes. Also to enable other forms of monetisation such as paid in-app purchases, the developer has to integrate additional SDKs. The company's flagship AppWrapper technology dramatically simplifies this and enables comprehensive app monetization in just one click, without any coding. In July this year, the company created a unique variant of the AppWrapper platform in the form of Paid Monetization models. This makes Vserv.mobi the first and only company to offer comprehensive App monetization in One Click, across both - micro-transaction based paid models and premium advertising based monetization - to create a compelling App monetization approach for developers.

Resultantly, the company has enabled developers across metros and smaller towns of India to earn money from both feature phone and smartphone apps. Having monetized over 10,000 Apps, developers are earning unprecedented global revenues powered by Vserv.mobi AppWrapper. A case in point is Twist Mobile, an Indore-based mobile app development company that has seen tremendous growth in it's global revenues powered by AppWrapper and recently got Series A funding as well. Another example is VenkatRamanan Ramasubramanian, a student developer from Trichy, who reportedly was earning 15 times than his job salary, from App revenues powered by the AppWrapper.

Organized under the aegis of IAMAI, AppFest is a first of its kind forum for all stakeholders in the Indian apps economy. AppFest 2012 will have three tracks - Talkathon, Hackathon and Challengathon. Developers will be able to share ideas on technology, revenue models and current opportunities with each other. It will also provide an opportunity to participants to compete and create on-spot customised solutions for brands present and immediate opportunity to work with them on larger projects.

About Vserv.mobi

Vserv.mobi is a leading Global Mobile Ad Network with strong presence in emerging markets. Vserv's pioneering technology AppWrapper powers One Click App Monetization for 10000+ Apps across platforms. AppWrapper is the World's Simplest App Monetization - it enables premium advertising and innovative pricing models on any app, without coding, in just one click. Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement.  Built on superior technology, the Vserv Marketplace delivers exceptional ROI to advertisers as well as enhanced earnings to developers & publishers. Visit http://www.vserv.mobi for more details

@vservmobi | fb.com/vserv.mobi | gplus.to/vservmobi | linkedin.com/company/vserv-mobi | blog.vserv.mobi

Primary Media Contact: Kartik Srinivasan, [email protected], 91-22-29275128

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.