Welcome!

News Feed Item

Vserv.mobi Energizes Indian Mobile App Development Ecosystem

HYDERABAD and MUMBAI, December 14, 2012 /PRNewswire/ --

Announces Cash Prize of Rs. 1 Lakh for Hackathon Session at AppFest 2012, Hyderabad

Vserv.mobi, a leading Global Mobile Ad network, reiterated its commitment to energise the developer ecosystem by announcing a cash prize of Rs. 100,000  for the winner of the Hackathon session at India's first IAMAI AppFest event scheduled from 13-15th December 2012. Representing one of the tracks for AppFest 2012, Hackathon is a team based coding marathon running over 24 hrs. to create an app based on a specific idea.

     (Logo: http://photos.prnewswire.com/prnh/20120725/546333)

Commenting on the event, Binay Tiwari, Head - Global Marketing, Vserv.mobi said, "Vserv.mobi is commited to pushing forward the mobile internet ecosystem by enabling powerful monetization for App Developers. We have tirelessly worked to demonstrate the monetization opportunity on mobile - including initiatives such as 'Developer of the Week', which showcases success stories of our developer partners across the world. With our AppFest Hackathon cash prize initiative, we want to bring together the App Developer community in India and encourage their efforts to trigger the next round of innovation. Over the next year we will further expand this initiative to our other global geographies."

A Gartner report suggests that the Indian mobile apps market is pegged at nearly Rs. 750 crore ($150 million) with a steady growth in downloads across various platforms. Other reports suggest that India has the third largest base of developers in the world, after the US and China. In this context, the mobile developer community needs to follow ingenious monetization strategies that are based on the realities of Indian app consumption patterns to drive greater downloads.  

Since its inception, Vserv.mobi has built solutions by leveraging its solid understanding of emerging markets and mapping it to the monetization challenges of developers in emerging markets like India. Typically, developers enable ads on their apps through the traditional way of integrating an SDK, which is a tedious process that requires significant source code changes and even app layout changes. Also to enable other forms of monetisation such as paid in-app purchases, the developer has to integrate additional SDKs. The company's flagship AppWrapper technology dramatically simplifies this and enables comprehensive app monetization in just one click, without any coding. In July this year, the company created a unique variant of the AppWrapper platform in the form of Paid Monetization models. This makes Vserv.mobi the first and only company to offer comprehensive App monetization in One Click, across both - micro-transaction based paid models and premium advertising based monetization - to create a compelling App monetization approach for developers.

Resultantly, the company has enabled developers across metros and smaller towns of India to earn money from both feature phone and smartphone apps. Having monetized over 10,000 Apps, developers are earning unprecedented global revenues powered by Vserv.mobi AppWrapper. A case in point is Twist Mobile, an Indore-based mobile app development company that has seen tremendous growth in it's global revenues powered by AppWrapper and recently got Series A funding as well. Another example is VenkatRamanan Ramasubramanian, a student developer from Trichy, who reportedly was earning 15 times than his job salary, from App revenues powered by the AppWrapper.

Organized under the aegis of IAMAI, AppFest is a first of its kind forum for all stakeholders in the Indian apps economy. AppFest 2012 will have three tracks - Talkathon, Hackathon and Challengathon. Developers will be able to share ideas on technology, revenue models and current opportunities with each other. It will also provide an opportunity to participants to compete and create on-spot customised solutions for brands present and immediate opportunity to work with them on larger projects.

About Vserv.mobi

Vserv.mobi is a leading Global Mobile Ad Network with strong presence in emerging markets. Vserv's pioneering technology AppWrapper powers One Click App Monetization for 10000+ Apps across platforms. AppWrapper is the World's Simplest App Monetization - it enables premium advertising and innovative pricing models on any app, without coding, in just one click. Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement.  Built on superior technology, the Vserv Marketplace delivers exceptional ROI to advertisers as well as enhanced earnings to developers & publishers. Visit http://www.vserv.mobi for more details

@vservmobi | fb.com/vserv.mobi | gplus.to/vservmobi | linkedin.com/company/vserv-mobi | blog.vserv.mobi

Primary Media Contact: Kartik Srinivasan, [email protected], 91-22-29275128

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...