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Nicest Person in Social Media Gets Coal for Christmas

After Analyzing More Than 100 Billion Tweets, Kingsford(R) Charcoal Surprises Wisconsinite Clifford Brown With a Year's Supply of Coal for Being "Nicest Person in Social Media" in 2012

OAKLAND, CA -- (Marketwire) -- 12/14/12 -- Coal gets a bad rap around the holidays, so the makers of Kingsford® Charcoal decided to turn the classic punishment into a great reward -- by giving the nicest person in social media the gift of coal. Kingsford partnered with Sysomos, a leader in social media monitoring and analytics, to sort through more than 100 billion tweets from the US and Canada in 2012 to find the nicest average Joe in social media. Engineers wrote a unique script to analyze who tweeted "please," "thank you," and "thanks" the most often during the past year. The algorithm also took into account tweeters who cursed very little and had an overall "positive sentiment" score.

Clifford Brown of Waukesha, Wisc. was surprised to learn he topped Santa's "nice" list. "My wife would say I'm a nice guy, but this is really incredible. I guess the nice guy doesn't always finish last!" commented Brown. "I've been known to dig a path to the grill in winter, so we're looking forward to enjoying grilling year-round now with our year's supply of Kingsford charcoal."

Brown was given a year's supply of Kingsford Charcoal, a Kingsford kettle grill, as well as other grilling essentials.

To spread good cheer this holiday season, Kingsford and Sysomos are asking America who they think are the nicest people in social media. Consumers are asked to tweet #benicegetcoal to put yourself -- or another do-gooder -- on Santa's nice list. A randomly selected winner will win their own year's supply of Kingsford Charcoal and Kingsford kettle grill. Visit to learn more.

Grilling fans can also get discounts on grilling merchandise and accessories by joining the Kingsford community. To register, visit

The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $87 million to nonprofit organizations, schools and colleges. In fiscal year 2012 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information about Clorox, visit

About Sysomos
Sysomos, a Marketwire company, brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources. Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.

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Shannon McGovern
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