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Massey's "Your Customer Creation Equation" available free for Kindle users for 5 days

CLEVELAND, Dec. 14, 2012 /PRNewswire/ -- From December 15-19, customers can download Amazon's Kindle version of Brian Massey's Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™ for free. Regularly priced at $9.99, this is an incredible opportunity for anyone looking to improve the results of their website.

(Photo:  http://photos.prnewswire.com/prnh/20121214/CL29975 )

Since its release in July 2012, Brian Massey's book has sold hundreds of copies to businesses, website managers, and re-designers looking to optimize their websites' results with both information as well as critical tools and strategies.

"If you're a marketer or a business owner looking to learn more about boosting sales online and decreasing abandonment rates, this is a must-read book," says Peep Laja, Conversion Optimization Architect / Founder of Markitekt. "I use this book now to train my new hires about conversion optimization. No other book explains this important and sometimes complicated concept so elegantly and simply. Get it."

"Brilliant ... genius," writes Franco Arda, CEO and founder of SmarterComics.

For more information, visit Brian Massey's Your Customer Creation Equation page. For 7 valuable tips on how you can make this book work for you, please visit Friend of the Author Resources.

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™ is available in soft cover (Content Marketing Institute; July 2012; $24.95; ISBN 978-0983330738) and digital (Content Marketing Institute, July 2012; $9.99; ISBN 978-0983330776) formats. For bulk orders, contact [email protected] or 888/554-2014.

About Brian Massey:

Brian Massey is a computer scientist who took a sales job out of college and ended up in marketing. With this unusual combination of skills, he started his own company developing interesting interfaces for the web. Brian has been "early to market" in many of his endeavors, including his current company, Conversion Sciences. With nearly 20 years of online marketing experience, this programmer / marketer / entrepreneur has reinvented himself as The Conversion Scientist™, and has led the charge in making both consumers and businesses more successful on the web. He is a national speaker, writer, and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined. Follow Brian on twitter at @bmassey.

About Content Marketing Institute:

Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Get more content marketing resources at www.ContentMarketingInstitute.com. CMI is a division of Z Squared Media LLC, a 2012 Inc. 500 company.

SOURCE Content Marketing Institute

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