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ReliaBrand(R) Announces Q2 2013 Official Consumer Launch Featuring the New Adiri(R) NxGen(TM) Baby Bottle

KELOWNA, BRITSH COLUMBIA -- (Marketwire) -- 12/14/12 -- ReliaBrand Inc. (OTCBB:RLIA) made it official today by announcing that the Company will begin shipping its new Adiri® NxGen® baby bottles to its initial Official Retail Launch Partners in Q1 of 2013 in anticipation of its Official Q2 2013 Consumer Launch. The announcement was made following six months of preparation and face to face meetings with various potential retail partners including the Company's official introduction of its new Adiri® NxGen® brand of baby bottles to major retailers this past October at the ABC KIDS EXPO in Louisville, Kentucky.

"We have had numerous face to face meetings with Retailers and various potential launch partners since July of this year," ReliaBrand CEO Antal Markus remarked. "Our stated goal has been to dramatically increase the awareness and availability of the Adiri® Brand of products to potential retail consumers in 2013," Markus continued. "I am very happy to announce today that we begin shipping to our initial retail partners in Q1 of 2013 in order to have the Adiri® products available to consumers through our initial retail partners by Q2 of 2013," Markus concluded.

The first shipment of Adiri® products to a USA based retail partner will be to the Company's "Direct Response" TV retail partner. ReliaBrand entered into an exclusive worldwide agreement with Ideal Marketing in July, 2012 to create, develop, fulfill and execute the Adiri® NxGen® Direct Response Television campaign. Ideal Marketing and its principals have been responsible for creating numerous successful direct response TV campaigns that have resulted in millions of dollars in sales of a variety of past products. Consumers will be educated on the unique features and benefits of the new Adiri® NxGen® via short-format television advertisements and be able to purchase the products directly through designated telephone and website fulfilment centers.

"The strategy of initially executing a Direct Response TV campaign followed by a major retail launch allows the Company to educate a broad range of potential consumers while generating ongoing direct sales. It also helps the Company to deliver a highly aware potential consumer to its subsequent 'brick and mortar' major retailer launch partners." Mr. Markus explained. "Our Television Production shoot has been scheduled for January and we intend on being on-air with the Adiri® NxGen® by late Q1 or early Q2 of 2013," commented Ideal Marketing partner and executive spokesman Vince Kandis. "We have truly enjoyed the process of working together with ReliaBrand® the past several months and are excited by the opportunity to now be able to demonstrate and showcase the innovation Adiri® offers to its consumers," Kandis added.

"Our top retail partner priority was to ensure we were able to fulfill all of our commitments to Ideal Marketing to make certain they were able to execute their Direct Response TV Campaign," ReliaBrand CEO Antal Markus continued. "Having now met our commitments to Ideal through designating the inventory and resources necessary to support their Direct TV Campaign we are also able to meet our primary objective of increasing the awareness and availability of our Adiri® products to consumers in 2013 through this Direct TV Campaign. Our goal now is to increase our subsequent retail distribution by adding potential 'brick and mortar' 2013 retail partners interested in offering our products to Mom's seeking the benefits the Adiri® NxGen® uniquely offers them through every stage of their infant feeding experience" Markus concluded.

About ReliaBrand and Adiri® (www.reliabrand.com)

Located in Kelowna, B.C. Canada, ReliaBrand® is a publicly traded company listed on the OTC Bulletin Board listed under the "RLIA" trading symbol. ReliaBrand owns and manufactures the Adiri® brand of infant feeding products. Adiri® is the most highly awarded baby bottle in the history of the category with international recognition for its superior medical benefits and revolutionary design. To see Adiri® awards please click here: http://reliabrand.com/awards-in-detail or for more information please call 1-855-ADIRI4U (1-888-234-7448). All media inquiries should be directed to P3R Publicity attention Omar Cunningham.

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. These statements are not guarantees of future performance and involve significant risks and uncertainties. Actual results may vary materially from those in the forward-looking statements as a result of the effectiveness of management's strategies and decisions, general economic and business conditions, new or modified statutory or regulatory requirements and changing price and market conditions. No assurance can be given that these are all the factors that could cause actual results to vary materially from the forward-looking statements. For forward-looking statements in this news release, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The Company assumes no obligation to update or supplement any forward-looking statements whether as a result of new information, future events or otherwise. This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities.

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