Welcome!

News Feed Item

Study Reveals Smartphone Accidents Cost Brits £1.2bn

LONDON, December 17, 2012 /PRNewswire/ --

As Christmas shoppers prepare to buy smartphones, SquareTrade research shows high cost of repairs and replacements

Lifestyle choices like tattoos, pets and even which newspaper you read linked to higher risk of accidents

SquareTrade, the top rated warranty provider, today releases a new study showing that damage from iPhone® and Android devices has cost UK smartphone owners a staggering £1.2bn since 2007. The research also reveals that 23% of users have accidently damaged their handset in the last 12 months. If repeated in 2013, it could leave some Christmas shoppers facing hefty repair bills in the New Year. Based on a study of more than 2,500 smartphone users, the results combined the cost of repairs, replacements and insurance excess for accidentally damaged Android and iPhone devices.

     (Photo: http://photos.prnewswire.com/prnh/20121217/582813 )

SquareTrade's study shows that smartphone owners were nearly 10 times more likely to suffer from accidental damage than loss or theft. Some consumers were forced into "desperate" measures if they couldn't afford to pay for repairs with 8% of owners admitting using phones with cracked screens and 4% resorting to taping up their phone.

Your lifestyle may increase your risk

The study also highlighted how lifestyle choices and habits make smartphone owners more likely to have had an accident:

  1. People who use public transport to commute - 66% more likely
  2. People who trade stocks frequently - 60% more likely
  3. People who read the Daily Mirror - 47% more likely
  4. People who are part of a big household - 46% more likely
  5. People with tattoos - 37% more likely
  6. Pet owners - 15% more likely

Where and how accidents happen:

48% of smartphone accidents occur around the home according to SquareTrade's study. The top 5 most common accidents were:

  1. Smartphone fell out of someone's hands (26%)
  2. Smartphone fell off a lap when standing up (15%)
  3. Smartphone immersed in a liquid (14%) (toilet, bathtub, swimming pool)
  4. Liquid spilled onto smartphone (10%)
  5. Smartphone was knocked off a table (9%) /fell out of a pocket (9%)

"Deloitte LLP predicts Christmas smartphone-related sales will reach up to £3.5bn in the UK this year - but few can predict how their shiny new devices might meet their demise. A hefty repair bill is something people can easily avoid with a little foresight," commented Vince Tseng, managing director of SquareTrade UK.

He added: "According to this research, if you are a tattooed, pet owner who reads the Daily Mirror - you are highly advised to protect your smartphone!"

Data Sources: (1) SquareTrade's UK 2012 Smartphone Accident Survey, conducted December 2012. This survey collected 2,500 responses from iPhone and Android users in the UK using the world's largest panel provider, Survey Sampling International. Demographic quotas were used to collect a representative sample of smartphone owners. (2) Overall spend estimate was created using market share estimates published by comScore MobiLens, May 2012.

About SquareTrade

SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 180,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to http://www.squaretrade.co.uk

SquareTrade is a registered trademark of SquareTrade, Inc.  iPhone is a trademark of Apple, Inc.  Android is a trademark of Google, Inc.  Other company and product names may be trademarks of their respective owners.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...