|By PR Newswire||
|December 17, 2012 11:51 AM EST||
NEW YORK, Dec. 17, 2012 /PRNewswire/ -- Nickelodeon and FLuD announced today a partnership to create a series of limited-edition t-shirts and watches inspired by Teenage Mutant Ninja Turtles. The line features interpretive designs by artists including, Ron English, one of New York's most prolific artists. All pieces from this collection are available now via FLuD's online shop and finer boutiques nationwide.
"We are thrilled to partner with FLuD to develop Teenage Mutant Ninja Turtles products," said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon Consumer Products. "Not only are we combining our two iconic brands, but we have the opportunity to work with amazing and influential artists like Ron English to develop visually stimulating and memorable pieces."
Each watch features an over-sized face with a Teenage Mutant Ninja Turtles graphic and a graffiti-style logo on the band. The launch is also joined by the release of four graphic Tees carrying a similar motif.
"Ron English is a legend, and the Teenage Mutant Ninja Turtles had every kid in the 1980s dreaming of turning into a turtle – and I'm sure they had pet sales for turtles flying through the roof too!," said Doug Cohen, Founder and CEO, FLuD Watches. "Being able to see a legendary artist put his spin on an iconic creation like Teenage Mutant Ninja Turtles is absolutely crazy – and being able to have the canvas he uses for it be a FLuD watch, is just an honor."
Nickelodeon's Teenage Mutant Ninja Turtles premiered on Sept. 29 to 3.9 million viewers and has since grown in its audience double-digits. The 26-episode, half-hour action-comedy series breathes new life into the wildly popular band of reptile brothers played by Jason Biggs (American Pie) as "Leonardo," Rob Paulsen (Planet Sheen) as "Donatello" (Paulsen also voiced the original "Raphael" from 1987-1996 in the very first TMNT series), Greg Cipes (Teen Titans) as "Michelangelo" and Sean Astin (Lord of the Rings) as "Raphael,". The series airs regularly on Saturdays at 11:00 a.m. (ET/PT).
About Ron English
One of the most prolific and recognizable artists alive today, New York-based painter, designer and street artist Ron English has bombed the global landscape with unforgettable images, on the street, in museums, in movies, books, television, and album covers. English coined the term POPaganda to describe his signature mash-up of high and low cultural touchstones, from superhero mythology to totems of art history, to create a hilarious visual language that turns advertising into "subvertizing" and parody into illumination.
FLuD was established in 2007 by a few good men who loved food, fashion and good business. In an effort to bring the watch back to its rightful place as one of the ultimate accessories, the concept for FLuD was born. Our goal is to create unique, fresh watches for the casual and streetwear scene without the pretentiousness or price tag. Fresh style, nice price, it's a simple formula. We could get wordier, but it's not what FLuD is about - it's all about the watches.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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