|By Business Wire||
|December 18, 2012 01:00 AM EST||
Trustonic, the new company formed by ARM, Gemalto and Giesecke & Devrient (G&D), has today launched as a new standard security provider to address the increasing need for trust built into smart connected devices. The company’s technology enables service providers to innovate, expand and simplify user experiences in areas such as enterprise, commerce, payments and entertainment.
Trustonic is proud to name key industry partners at launch include 20th Century Fox Home Entertainment, Cisco, Discretix, Good Technology, INSIDE Secure, Irdeto, MasterCard, NVIDIA, Samsung Electronics, Sprint, Symantec, and Wave Systems.
Trustonic CEO, Ben Cade, said: “Trustonic builds upon decades of experience between ARM, Gemalto and G&D in developing secure technology for connected devices. The launch of Trustonic marks a turning point in our connected world. It will enable us to trust our smart connected devices to protect us as they deliver essential services and innovative user experiences.”
The company will focus on the development of a GlobalPlatform compliant Trusted Execution Environment (TEE), which will offer a common security standard for connected devices. The TEE will be built upon ARM TrustZone® technology found at the heart of today’s leading system-on-chips, combined with leading security software and management systems contributed by Gemalto and G&D. Services that require high trust in people’s connected devices can gain access to the TEE on demand.
Trustonic will enable a connected device experience that begins and ends in complete security.
- Consumers will benefit from enhanced services; they will enjoy content on any screen, experience simpler, faster and safer payments and be able to use their device of choice at home or work.
- Service providers will be able to trust in people’s devices offering customers the services they want on the smart devices of their choice.
- Network operators have the option to incorporate revenue generating value added services, such as enterprise security, payment services, and convergent service charging, to existing contracts.
- Electronic device makers can integrate an application and service-independent security platform that isolates and protects sensitive assets such as passcodes, fingerprints and certificates, all of which enrich, expand and accelerate people’s digital lives with a seamless user experience.
- Silicon partners will benefit from embedded security at the core of their system-on-chips that will attract high value services.
Trustonic operates an open business model, allowing device manufacturers to incorporate the TEE security technology into their own products while also enabling service providers to activate these capabilities later based on the services that people desire. The company’s technology, business model, and focus on open standards provide a consistent trusted foundation to support a vibrant ecosystem of partners.
Trustonic’s management team draws on a pool of executive talent with substantial and varied industry experience. Joining CEO Ben Cade are:
- Jon Geater, Chief Technology Officer
- Olivier Leger, Executive Vice President – Sales and Marketing
- Stephan Spitz, Executive Vice President – Engineering
- Chris Jones, Chief Operating Officer
Trustonic will headquarter in Cambridge (UK), with offices across Asia, Europe and North America.
"A secure and trusted user experience is key to delivering devices designed for humans," said Dr Noh, VP of Samsung Mobile Global Alliance Team. "Samsung already integrates Trustonic technology in our leading Galaxy Note II and Galaxy SIII."
"Samsung was the first to adopt the G&D MobiCore TEE security solution commercially on its Exynos application processor platform. We look forward to continuing our partnership on Samsung's Exynos platform as Trustonic opens up new exciting business opportunities and a rich ecosystem of security enhanced services,” said TH Kim, VP of System LSI marketing, Device Solutions Division, Samsung Electronics.
“Trustonic will accelerate the adoption and widespread use of ARM® TrustZone® technology in a diverse set of trusted enterprise, commerce and entertainment services by delivering a Trusted Execution Environment to the broad ARM ecosystem," said Warren East, CEO, ARM. "This broad availability of trust and security in ARM-based products, will increase confidence and enable a growth in digital services across a range of markets.”
“Trust is a key ingredient for a complete user experience and the industry can benefit greatly from a standards-based solution to implement security on connected devices,” commented Olivier Piou, CEO Gemalto. “We fully support Trustonic to promote a GlobalPlatform compliant solution that can accelerate the adoption of easy-to-deploy security and leverage the global TSM ecosystem to dynamically manage new services for end users.”
Karsten Ottenberg, CEO of Giesecke & Devrient, said, "Trustonic will build upon Giesecke & Devrient’s knowledge and experience in creating secure systems for governments, banks and telecom operators. Trustonic will enable us to deliver security as a service to our customers, who wish to know they can rely upon mobile connected devices and applications."
“At MasterCard, we are constantly striving to deliver a better payments experience for merchants and consumers alike. One of the key challenges in mass-market payments is finding the right balance between strong authentication, consumer usability and ease of scaling. As such, we are keen to explore the potential for Trustonic’s technology and services to help us address that challenge in new and creative ways.” – James Anderson, Group Head and Senior Vice President, Mobile Product Development, MasterCard
"Symantec supports Trustonic in its efforts to enable security solutions to leverage higher levels of security in mobile devices," said Stephen Trilling, CTO, Symantec Corp. "With the new standards proposed, Symantec can incorporate these higher levels of security into our products and services to make it even safer for employees, partners and consumers to use their phones and tablets in handling confidential and private information."
“As a leader in DRM and Conditional Access, Cisco is pleased to be working with Trustonic and offering the best DRM within a trusted & certified environment on a multiplicity of connected consumer electronics devices" – Bob Scott, Director-Partnerships, Service Provider Video Technology Group, Cisco
Martin Sendyk, SVP Products, Irdeto said: “Designing apps that require secure processing is currently not scalable due to the diversity of security found in today's consumer electronic devices. Each has a separate security subsystem, or in many cases, no security subsystem at all. A standardised security ecosystem, like the one being launched by Trustonic is essential to enable a broad range of connected devices to playback high quality, premium content and to propel the true multi-screen entertainment experience that consumers demand.”
“Mobile device security is critical as consumers continue to complete sensitive tasks on their smartphones and tablets,” said Hadi Nahari, chief security architect at NVIDIA. “NVIDIA is a leader in providing advanced hardware-integrated security solutions – every Tegra platform has shipped with TrustZone embedded and enabled – and we look forward to increasing mobile security with Trustonic.”
“Sprint is proud to be a trusted network service provider for mobile and M2M devices that will use ARM processors incorporating Trustonic embedded technologies,” said Stephen Bye, CTO, Sprint. “Trustonic will be providing some exciting new and emerging capabilities to enable the growing opportunities with security and trust-based services.”
“At Good we are focused on creating a world where mobile workers can securely access enterprise information quickly and easily, from anywhere, using a mobile device in order to collaborate with others without jeopardising sensitive personal or business data,” said Michael W. Mahan, SVP of Special Markets for Good Technology. “Given our focus, our partnership with Trustonic is a natural extension of creating a more advanced and simplified mobile world. We are excited to work with Trustonic and leverage their innovative TrustZone technology to further unleash the power of mobility for today’s companies, governments and consumers.”
“Content protection for premium HD video can only be achieved by tight integration of DRM, link protection, TrustZone and Trusted Execution Environment” said Coby Sella, CEO of Discretix. “Our work with market leaders ARM, G&D and Gemalto, ensures that our integrated solution delivers state-of-the-art protection, ready for video services on Android devices built with the much welcome integrated TEE from Trustonic.”
"The Trusted Execution Environment (TEE) from Trustonic will provide an ideal industry standard security foundation," states Steven Sprague, CEO, Wave Systems Corp. "Wave Systems plans to extend its Trusted Computing solutions to bring cross-platform security and compatibility to the new standardised TEE from Trustonic built upon ARM TrustZone technology."
“INSIDE Secure applauds the work of ARM, Gemalto and Giesecke & Devrient through their joint venture to establish a common security standard and create a vibrant ecosystem to enable a new generation of innovative mobile services,” said Dr. Simon Blake-Wilson, Executive Vice President, ESS, at INSIDE Secure. “We look forward to working with Trustonic to create innovative security solutions that play in this ecosystem to create the new levels of trust required to bring exciting new mobile services to consumers.”
Trust. It’s a simple word but a critical concept – especially when it comes to our connected lives... Without trust, the world is a more difficult place; when we can’t trust it’s harder to work, socialise, shop and even enjoy the entertainment we love. Bolt-on security causes friction and slows down our mobile lives, but with integral trust, we speed freely on our way to doing some pretty amazing things.
Trustonic integrates a new level of security directly into the connected devices closest to us. By securing trust directly into the devices through which we access our connected world, Trustonic is simplifying everything from mobile shopping to entertainment to collaborating with colleagues. That foundation of trust means it’s even easier to do more of the things that make us who we are.
That’s why companies like 20th Century Fox Home Entertainment, Cisco, Discretix, Good Technology, INSIDE Secure, Irdeto, MasterCard, NVIDIA, Samsung Electronics, Sprint, Symantec, and Wave Systemscount on Trustonic to protect and unleash a wide variety of powerful, personalised services on your devices.
To learn more about Trustonic and how it’s making your connected world a better place visit us at www.trustonic.com
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
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