Welcome!

News Feed Item

Publicis Groupe Acquires Monterosa, Award-winning Global Mobile Agency - Move to Boost BBH Network's Profile in Key Mobile Marketing Segment

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of the award-winning global mobile agency Monterosa. The agency will report into Bartle Bogle Hegarty (BBH), providing the network with a core specialty in mobile communications and a team of dedicated specialists around the world.  

The move follows Publicis Groupe's pioneering expansion into the mobile advertising market with its acquisition of Phonevalley in 2007. Like Phonevalley, Monterosa is exclusively committed to mobile marketing and communications, one of the high-growth digital sectors in which Publicis Groupe is committed to expanding its footprint.  

Founded in 2009 by four Swedes - Johan Hemminger, Johan Ståhle, Anton Holmquist and Carl Norberg - Monterosa has offices in New York, Singapore and is headquartered in Stockholm. The agency's 30-strong team works with some of the world's biggest brands, including Carlsberg, Google, Mercedes Benz, Samsung and Vodafone. Award-winning work has included Mini Cooper's 'Getaway' campaign (2011) and a number of global apps such as Buick Encore's 'Hide and Seek' in China,  Lufthansa's 'Anywake' in Scandinavia, AT&T's 'Daybreak' in the US and the Pan-Asian Axe 'Dare' app for Unilever.

Monterosa will keep its name and the agency will work with its own clients as well as other advertising agency partners throughout BBH and Publicis Groupe. The deal will enable Monterosa to grow its footprint to other areas in the world and work more closely with its clients. Carl Norberg, a co-founder of Monterosa, will continue to manage the agency and will report to BBH Group's CEO, Gwyn Jones.

The interactive and mobile advertising and communications sector is currently experiencing spectacular growth as it benefits from convergent technological developments and the massive spread of smartphones. According to eMarketer, worldwide mobile-ad spending will reach $6.4 billion in 2012 and more than $23.6 billion by 2016. Monterosa's strong expertise in mobile and its multi-region profile will provide BBH with a core specialty in this key sector, which is one of the fastest growing media channels.

"The ubiquity and intimacy of smartphones make mobile campaigns an entirely new way to communicate with consumers," said Gwyn Jones, CEO of BBH Group. "Mobile ads can be uniquely useful and pertinent - but they can also be perceived by consumers as disruptive. It's vital that we help our clients develop campaigns that are not just technically seamless, but also friendly and relevant. We've been working with Monterosa for 18 months now. They have a great team, and a culture and approach that fit well with ours. We're very excited about the potential for this strategically important move."

Johan Hemminger, CEO of Monterosa Stockholm, added, "Our two companies share a passion for producing highly creative, disruptive ideas with a dedication to craft. This deal will enable us to take our work to the next level. "


About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe

Viva la Difference !

About BBH

In the first half of this year BBH in London was awarded Agency of the Year at the British Arrows (BTAA) and won Creative Review magazine's Agency of the Year. BBH Group was awarded the coveted Agency of the Year award at the Webby Awards in the USA. BBH London is Campaign magazine's current Agency of the Year and won the Grand Prix for Effectiveness at the Cannes Festival of Creativity in June.

Website: http://www.bartleboglehegarty.com


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+ 33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+ 33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+ 33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Sweden)
Founder
+46-702-99-30-34

Carl Norberg (Singapore)
Founder
+65-92727-840

BBH
Isobel Barnes (London)
PR Manager
+44-7931-553-577


Deborah Abraham (APAC)
PR Director
+65-9683-9086


SOURCE Publicis Groupe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developer...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to ...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, ...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...