Welcome!

News Feed Item

Big Data Algorithm Secrets Revealed by Experts at Rocket Fuel's Successful Chicago Event

Fast-Growing Company Hosted a Lively Discussion That Included Author Christopher Steiner, Obama for America's Chief Data Scientist Rayid Ghani, as Well as Other Leading Experts in the Field

REDWOOD CITY, CA -- (Marketwire) -- 12/18/12 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, recently hosted its successful "Advertising That Learns: Where Artificial Intelligence Met Madison Avenue" on December 5, 2012. Leaders from the interconnected ecosystem of digital advertising, politics, academia, and industry met to discuss the growing impact of artificial intelligence and big data algorithms on our daily lives.

Speakers at the event included:

  • Christopher Steiner, New York Times best-selling author of Automate This: How Algorithms Came to Rule Our World
  • Rayid Ghani, chief scientist of the Obama for America 2012 campaign
  • Robert Grossman, University of Chicago professor and Open Data Group founder
  • Keary Phillips, senior manager, Internet acquisition programs and DRTV, Allstate Insurance Company
  • Rishad Tobaccowala, chief of strategy and innovation at VivaKi
  • George John, founder & CEO of Rocket Fuel

The event, which was held at Chicago's Mid America Club, opened with a keynote by Steiner, and followed with a panel discussion featuring the headline speakers. George John, the founder and CEO of Rocket Fuel, led the conversation and posed key questions to the panelists about how artificial intelligence (AI) and big data algorithms have impacted everything from politics, to education, commerce, medicine, advertising, and beyond.

As Steiner pointed out up front, algorithms are a set of instructions that tell a machine what to do with a piece of information. "But algorithms have grown to be incredibly complex and nimble," he said. "They're no longer rote sequence sets of instructions. They can be dynamic, they can learn, they can adapt, they can evolve. And that's of course where AI comes in. Algorithms in fact have evolved to the point where we're not always the ones shaping them; they shape themselves."

Steiner's closing line, "The guy with the data is going to win," started an interesting conversation. As Tobaccowala sees it, having the data is just the beginning of the battle. "If you don't have the data, it's unlikely that you're going to win," he said. "On the other hand, if you have all of the data, that's not sufficient to win."

Phillips agreed. "The marketer's dilemma is knowing that there are a number of different factors we're looking at that will tell us who our ideal and most profitable customer is. But how do we parlay that into the marketing side of things using similar technologies to really hone in on the information? It's easy to reach a lot of people, but ideally we want to reach the right people that are going to fit within our optimal pricing model -- which will yield better profitability."

Not surprisingly, getting to profitability is a key concern for all of the speakers. As Grossman said, "When you bring together best-practice analytic operations, lifecycle management for the algorithms, access to the data, understanding latency with the analytic infrastructure and the algorithms, I think of that as the perfect storm [for big data]. And the communities that best understand how to exploit that have a huge competitive advantage."

Though they came from different industries, with different challenges, the panelists all agreed with Tobaccowala's statement: "Clearly, every large company has discovered math is helping them." But another key point he made was "One of the things I've said is where the world might be digital, people remain analog. You actually can inspire people through emotion, but they remain analog because they're fearful of change."

This fear of change is everywhere, and, people's biggest fear is being replaced by machines. As Tobaccowala said, "If you hear a little voice inside saying 'your job is obsolete,' believe it. It is... Management's dream is to replace carbon (humans) with silicon (computers)."

John gently countered, saying "It's not so much silicon versus carbon. I like our employees... To me, silicon is just one way of operationalizing in an efficient way."

Ghani agreed, and made a clear point about the critical need for both carbon and silicon when it came to the success of Obama for America 2012. "We had a really good engineering team and analysts who over the past several years had built an infrastructure to put all the data together... We could've made the perfect printout list. But if we had nobody to make the phone calls (or knock on doors), it would've been completely useless. So yes, we had a smart group of people who built models and predicted all these things. That was really important, but it wasn't sufficient. We had both a data infrastructure and an execution infrastructure. Without those things, we couldn't have done anything."

An archive of the event's web simulcast -- viewed by hundreds of people in six countries worldwide -- can be viewed here.

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...