Welcome!

News Feed Item

Despite Economy Most Homeowners Not Downsizing

Potential Buyers Want Efficient Use of Space to Accommodate Life Changes

BLOOMFIELD HILLS, Mich., Dec. 18, 2012 /PRNewswire/ -- Whether a millennial, Gen Xer or baby boomer, homeowners overwhelmingly want their next home to be the same size or larger than their current home, according to a recent PulteGroup Home Index (PGHI) survey by national homebuilder PulteGroup, Inc. (NYSE: PHM).  This latest PGHI survey polled current homeowners on size and feature preferences for their next home. 

"It was interesting to see that 84 percent of homeowners ages 18-59 don't have plans to downsize their next home, even among baby boomers," said Deborah Meyer, senior vice president and chief marketing officer of PulteGroup.  "The PGHI survey results also show that today's buyers are equally focused on smarter use of the spaces within their homes.  We invest significant time and resources in understanding our consumers, and when combined with efficient product design, PulteGroup is able to offer homes that live bigger and can meet consumer preferences."

Further proof that increased house size is on the rise comes from recent U.S. Census Bureau data which indicates the average size of a newly built home was 2,480 square feet in 2011, which is an increase of 3.7 percent from 2010.  This represents the first annual increase since 2007.

Generational Differences  
More than half of millennials, homeowners between the ages of 18-34, would like their next home to be larger than their current home with 68 percent of those respondents saying the larger home would be used to accommodate their growing family.  Meanwhile, showing the diversity of Gen Xers, nearly 40 percent of respondents ages 35-54 want a larger home to accommodate a growing family (37 percent) and need more room and storage space (29 percent).

One of the most interesting survey results came from baby boomer respondents.  Only 28 percent of those ages 55-59 said they want their next home to be smaller, citing retirement and becoming an empty nester as the top reasons for downsizing.

"Baby boomers are a diverse group and have a lot of desires for the home," said Meyer.  "We're hearing this group say they want functionality and smartly-designed homes without wasted space.  This doesn't necessarily translate into smaller homes.  That's why you'll see a variety of floor plans in our Del Webb communities from under 1,000 square feet to more than 3,000 square feet."

Forget Formality, Homeowners Want More Space   
According to the survey, 21 percent of homeowners ages 18-59 rarely use their formal dining room while 17 percent said they rarely use their formal living room.  When asked to rank the most important feature in their next home, nearly half (48 percent) of respondents want larger, open spaces, including master bedrooms, larger rooms and open floor concepts.

When asked to rank their top five "must haves" in their next home, respondents indicated they want:

  • Larger rooms
  • Master bedrooms suites
  • More storage space
  • Patio/outdoor living space
  • Energy efficiency

While men and women ages 18-59 agree on having a master bedroom suite, 62 percent of women said they also would like to have more storage space while 45 percent of men want more technology in the home.  And, as older men (55-59) embark upon retirement, they rank having a study/den in their top five must-have features.

"Many homeowners say they can do without a formal dining and living room, and we've seen this trend for a while," Meyer said.  "House designs today are much more open and flowing as opposed to 'fixed and formal.'  While homeowners are moving away from these formal areas, they want better use of space to create more flex and practical spaces such as, large informal kitchen and dining areas, expanded laundry rooms, and planning centers."

Family Closeness Still a Factor in Choosing a Home's Location   
Homeowners are willing to give up a lot to get what they want in their next home, but across all generations they don't want to give up being close to their family.

When asked what homeowners 18-59 would be willing to give up for the "must haves" in their next home:

  • 52 percent cited being close to public transportation
  • 35 percent said they're willing to give up being close to entertainment and shopping
  • 28 percent said they would give up being near parks and better schools.

However, the last thing homeowners want to give up is being near their family with only 21 percent saying moving away from their family would be an option.

About the Survey  
The PulteGroup Home Index (PGHI) survey polled U.S. adult homeowners to understand home size and feature preferences.  The survey was conducted online by Russell Research from November 16-19, 2012 among 503 homeowners ages 18–59 across the U.S.  At a 95 percent confidence level, the results have a statistical precision of +/- 4.4 percentage points of what they would be if the entire adult population had been polled with complete accuracy.  Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population.

About PulteGroup   
PulteGroup, Inc. (NYSE: PHM), based in Bloomfield Hills, Mich., is one of America's largest homebuilding companies with operations in approximately 60 markets throughout the country.  Through its brand portfolio that includes Centex, Pulte Homes and Del Webb, the company is one of the industry's most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup conducts extensive research to provide homebuyers with innovative solutions and new homes designed for the way people actually live today.  As the most awarded homebuilder in customer satisfaction, PulteGroup brands have consistently ranked among top homebuilders in third-party customer satisfaction studies.

For more information about PulteGroup, Inc. and PulteGroup brands, go to pultegroupinc.com; www.pulte.com; www.centex.com; www.delwebb.com.

SOURCE PulteGroup

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...