Welcome!

News Feed Item

Latest Developments in Pro Sound and Lighting Emerge when Brands and Buyers Connect at the 2013 NAMM Show

Dedicated platforms, training and demonstrations make the NAMM Show the place for live entertainment technology professionals

CARLSBAD, Calif., Dec. 18, 2012 /PRNewswire/ -- Pro sound, lighting and staging professionals from around the world will converge with the music instrument and product industry at the 2013 NAMM Show, which runs January 24-27 at the Anaheim Convention Center. Hundreds of pro sound and lighting brands including Harman, Avid, Chauvet, Bosch, Sennheiser, Shure, Korg, Tascam, Yamaha, American DJ and Behringer will be debuting products at the show. These new developments will change the look and feel of live performances at theme parks, casinos, nightclubs, concert venues and houses of worship worldwide in the coming years.

(Photo: http://photos.prnewswire.com/prnh/20121218/LA31918)

"The massive changes in the recorded music industry have made live performance more important than ever for artists. And the industry that supports these live events continues to innovate, using technology to create a better, closer and more intimate experience for both performers and their audiences. It's a natural progression for NAMM to provide business-to-business platforms for these growing markets," said Joe Lamond, president and CEO of NAMM.

Pro sound and lighting is a growing segment for the industry, which is being reflected in the 2013 NAMM Show. Increasing numbers of front-of-house professionals from entertainment venues, houses of worship, theme parks, casinos and schools from around the world send their operations managers, buyers, choir directors, sound engineers and technology directors to make buying decisions for the latest pro light and sound products debuted at the NAMM Show.

"All categories of music production and sound and light equipment have growth ahead of them," said John Stiernberg, principal consultant of Stiernberg Consulting. "Products and technologies that relate to live event production especially are headed for some good years. There are more venues worldwide than ever before, in places like India, Russia, and Brazil. Venues in the United States are in the throes of updating their lighting as more and more turn to LED, and their sound systems from analog to digital. There is a lot of business to be conducted."

Qualified buyers from segments of the marketplace not historically part of the NAMM Show experience continue to register for NAMM. Buyers from Sony Europe, Walt Disney Animation Studios, The Nederlander Organization, Legoland, major movie theatre groups and all four branches of U.S. armed forces have confirmed that they will be attending. This mix of the traditional and non-traditional bodes a full slate of potential customers and vibrant commerce.

"Our artists and special event clients demand the latest technology, and as one of the strongest theater and concert companies in the United States, our goal is to be able to meet that demand," said J.R. Ewing, VP of finance for Nederlander West Coast, who attends the NAMM Show to preview the latest products for performance venues across the country including The Greek and Pantages Theatres. "The NAMM show makes it convenient to see what's most current, so we can continue delivering and meeting our customers' expectations."

The list of brands for the show's new, dedicated pro lighting and staging area, The Venue, continues to grow with exhibitors now nearly filling the space. Brands including SmithsonMartin, Mr. DJ, OmniSistem, Carvin Corp., NSI Audio, Performance Truss and Soundstream Technologies have signed on to exhibit in The Venue. In this environment, with high ceilings and low overhead lights, lighting and staging brands can best demonstrate cutting-edge technologies that will be unveiled at the NAMM Show. The Venue Lounge featuring a Taylor T72 touring bus provides a fitting, networking space.

"NAMM is known for musical instruments and sound, but there is definitely a lot of interest in LED and other lighting products," said Chris Giannoulas, president of OmniSistem, a Venue exhibitor that manufactures and markets visual effects ranging from lasers to truss systems. "In that environment we can demonstrate our products and showcase the different colors these LED lights create. The high ceiling allows us to really demonstrate the output and strength of the LED lights."

The NAMM Show offers complimentary, hands-on training sessions geared toward pro lighting and sound professionals in the H.O.T. Zone. Some highlights include famed producer Ken Caillat sharing a behind the scenes look for the first time at the production of Fleetwood Mac's iconic album "Rumours" at 5 p.m. on January 25. Review mic techniques and RF coordination in "Practical Sound Design in Worship" lead by Sennheiser Electronic Corp. at 11 a.m. on Jan. 26.

The expansion of the NAMM Show experience to specifically accommodate this exciting segment of the music, recording and performance industry is indicative of an industry evolving to meet the needs of advancing technology and products. According to NAMM's Lamond, this is a positive sign of growth and new markets for everyone in the industry. "The mix of live event technology and instrument makers found only at the NAMM Show goes to the very core of who we all are -- creative artists, musicians and technicians who have a deep love and passion for music."

NAMM Show registration is now open for qualified members of the music instrument, product and pro-light and sound industries. Exhibit space is still available for the 2013 event. Learn more about the 2013 NAMM Show at http://www.namm.org/thenammshow/2013.

About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on FacebookTwitter and YouTube.  

SOURCE The National Association of Music Merchants (NAMM)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...