Welcome!

News Feed Item

CASBAA Upfronts Hits Jakarta

Jakarta, Indonesia, Dec 19, 2012 - (ACN Newswire) - CASBAA ended its TV Upfronts tour of Southeast Asia with its final event of the year in Jakarta, Indonesia on December 13, 2012. Held in association with Campaign Asia-Pacific and in-market partner First Media, exclusive screenings by Pay TV networks for over 100 media buyers, agencies and clients promoted the benefits of multichannel TV advertising and presented the best of the upcoming programming from regional networks across the region.

"CASBAA's successful series of TV Upfronts have brought the message of multichannel TV advertising to Asian cities including Singapore, Bangkok, Kuala Lumpur, Hong Kong, Manila and now Jakarta," said Christopher Slaughter, CEO, CASBAA. "With Asia Pacific being the engine room for global growth, it is only fitting our final stop in 2012 is Indonesia, a market with enormous development potential in the region."

During his welcome remarks, Peter F. Gontha, Executive Chairman, First Media, said: "CASBAA's TV Upfronts is a good event for us where we can get experience through interacting with all the players in the industry and engage and connect among media buyers to further drive the business and advertising values in the Pay TV market."

The audience included representatives from Activate, Advantage, Aegis Media, Dentsu, Group M, Kaswall, Maxus, Mediacom, MEC, Mindshare, MPG, OMD, Pratama Communications, Starcom Media Vest Group, and UM along with clients including BCA, Honda, Kalbe Nutritionals, L'Oreal Indonesia, Mayora Indah, Mead Johnson, PermataBank, Bank Danamon Indonesia and Prima Food.

Participants were treated to a showcase of high-value content from BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History and Sony Pictures Entertainment.

Keynote Speaker, Stephen Liestyo, Consumer Banking Director at Bank International Indonesia noted that "Pay TV delivers highly targeted advertising: the right product delivered to the right segment, providing more relevant viewers for the amount of advertising dollar spent. At the same time award winning shows and sophisticated news broadcasts support an advertiser's image branding."

"This event is very useful for everybody in media industry, especially on the advertiser side, to learn about updates and opportunities that can be developed," added Dini Ubaya Raharjanti, Country Media Manager, L'Oreal Indonesia. "This event should be held regularly at least once a year."

Indonesia's advertising market is by far the largest in South East Asia with gross advertising spend topping US$8bn in 2011 and increasing nearly 26% by the first half of 2012 according to data from Nielsen.

A market with great opportunity for growth, although Indonesia has over 3.7 million Pay TV subscribers, Pay TV penetration remains only 10%.

However, the Indonesian Pay TV industry is well into an exciting new era with increased competition leading to rapid growth of subscribers as it becomes a viable alternative to free-to-air.

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit www.casbaa.com .

About Campaign Asia-Pacific

Campaign Asia-Pacific is the region's leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region's decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit www.campaignasia.com .

About CASBAA AD

CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry's leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit www.casbaa.com/advertising .

Contact:

Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852-3929-1712
Email: [email protected]

Adela Chen, Director
Marketing & Communications, CASBAA
Tel: +852-3929-1711
Email: [email protected]

Source: CASBAA

Copyright 2012 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...