Click here to close now.


News Feed Item

MagicBricks' Decor Section Gets a Facelift

NEW DELHI, December 19, 2012 /PRNewswire/ --

Backed by Popular Demand, the "Decor" Section on has Been Completely Revamped and Recast. In its new Avatar, Decor Becomes a Content-driven Site - Providing the Best Possible Advice has been on the forefront of innovation in the online real estate market, and had launched its new section on home improvements - aptly branded as Decor a little over 6 months ago.

Being a responsive and proactive site, conducted a number of surveys and sought user feedback of how it can provide more value to users of the Decor section. And this revamp has been done in line with user expectations for a site of this nature.

The New Decor section comes rebuilt in time with the festive season, when buyers have moved into their new homes and are usually making the small but significant alterations and improvements to their new accommodations.  

The Top Four New Feature Enhancements  on Decor are -

1. A Brand New Look and Feel - Everything from UI, page structure, content and layout has been enhanced for easier access and more intuitive navigation. There is a greater focus on graphics orientated towards "images" with a visual appeal.

2. Social Media and Sharing Links have been deeply integrated into the website. Share concepts, ideas and images of what we like with our friends and family instantly is a tremendous value add. When coupled with the new visual focus of the site, it leads to a multiplier effect driving content consumption amongst users.

3. Wider Range - More Choice - Greater Clarity with 16 New Focus Categories. While the old site covered just 5 sections of interiors, the new section covers the entire suite -with 16 focus categories across Home Improvements, Paints, Walls, Furniture & Fixtures, Flooring, Fabric & Linen, Accessories, Lights, Home Security, Home Services, Ideas For You, Themes & Trends, Season & Festive Ideas, Space Management, Kitchen, Bath Fittings & Sanitary-ware, Vaastu - Feng Shui and even Do It Yourself Projects.

4. Creating Conversations around Content  - The expert tips and insights in hundreds of articles provide the backbone to the new site. Users are able to comment on articles and create conversations around topics of mutual relevance with other users as well, greatly enhancing the value of the content that the site provides for users. Content will be further augmented in coming days and you will see many more hundreds of relevant articles added every month from now onwards.

Three Significant Upcoming Features on the New Decor Section of -

  1. Live Chat Sessions with renowned interior designers and category experts
  2. Greater localization of content and resources - drilling down to provide even greater granularity and customization
  3. Seminars, Exhibitions and other ground events to provide face-to-face interactions.

Speaking at the re-launch, Sudhir Pai, Business Head, explained, "The effort of the new Decor section is to provide our users with more than just the primary services of buying or renting a house - we are going to support our users all the way right upto "styling up the home" that they have found through us. Decor also helps us engage with our users on an ongoing basis instead of just limiting ourselves to the "property search" period. There aren't too many organized players in this space in India and we hope that Decor, leveraging the big reach of Magicbricks, will position itself at the top."

Please do visit the site @ and tell us what you think.

About provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, is the leader in online real estate in India. was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India's largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

This achievement is not by chance, but by design - based on rigorous research, unique product developments and innovations that users have supported and embraced, including pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real Estate Dialogues, PropIndex and GuruTalk. With many new products and services under development, MagicBricks will continue to provide ever-increasing value to its clients and users, and will enhance its leadership in the online property space.

Primary Media Contact: Aseem Seth TBSL, [email protected], 91-9910273367

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...