|By Marketwired .||
|December 19, 2012 03:01 AM EST||
AUSTIN, TX -- (Marketwire) -- 12/19/12 -- OutboundEngine, the platform enabling independent professionals to nurture their customer relationships through automated, customized email and social media services, today announced the OutboundEngine Platform, allowing independent professionals to nurture their business through automated, customized email and social media services, which are paired with lead scoring and campaign analytics.
Created with the needs of small businesses in mind -- and, in particular, of independent professionals like real estate agents, insurance agents, CPAs and mortgage brokers -- the OutboundEngine Platform incorporates elements of marketing automation, social media, email and creative content in fully automated, industry-specific campaigns that nurture relationships between the business and the customers on its email lists.
OutboundEngine differs from the tools typically available to smaller businesses: Unlike most tools for smaller businesses, which are typically do-it-yourself tools, its platform is a turnkey, 'do-it-for-you' service. Building and maintaining relationships with customers and prospects is a crucial part of the independent professional's success, but because of the day-to-day demands of running their businesses, many are reactive rather than proactive in nurturing those relationships.
"Our platform is a combination of marketing expertise in general, and industry expertise in specific verticals," said OutboundEngine CEO Branndon Stewart. "We offer creative content and design elements customized for a variety of industry verticals, which it distributed across social media sites and in emails automatically, as designated by a marketing calendar. Our emails generate a ton of conversation -- a smaller business faces challenges in presenting its services in an engaging way. One thing you don't want to say is, 'Hey, buy something! Hey, buy something!' You want to start a conversation."
DIY services like email marketing tools, and even Facebook and Twitter, offer user-friendly, flexible solutions, but they also require time, attention, strategy and content. The OutboundEngine Platform answers the questions of smaller businesses that want to move beyond DIY, and who want to take advantage of automation and proactively nurture their bases of customers and prospects.
After a business simply chooses some design elements and uploads its list, OutboundEngine and its platform incorporates the business' own branding elements (and an optional personal note in any message), generating a personalized message for the customer. During each campaign cycle, the OutboundEngine user receives suggested next steps in their inbox, including a list of warm leads to reach out to immediately.
OutboundEngine helps small businesses, and larger businesses that work with a network of independent agents, increase their client retention, boost the frequency and volume of transactions, and generate new leads from referral campaigns. Businesses that are already using the OutboundEngine Platform have seen an average increase in business of $10 per month per contact. "That more than pays for the service," said Stewart. Use of the platform starts at $59 per month.
The OutboundEngine Platform will be available in January to select industry verticals. The first vertical industry OutboundEngine has approached specifically is real estate, and the company aims to increasingly customize its offerings for mortgage brokers and insurance agents. Other industries will join the ranks where OutboundEngine sees an exceptional demand.
OutboundEngine launched in November, following a $1.6 million round of Series A funding supported by Floodgate, Austin Ventures, Silverton Partners and Capital Factory. The company evolved from Promo Labs, which was founded in 2010 in order to provide sales and marketing tools to distributors of promotional products.
OutboundEngine provides a hands-free marketing platform that puts your marketing on autopilot. Our SaaS-based platform delivers industry-focused content via email and social media on your behalf. With OutboundEngine, independent professionals and small businesses have access to a combination of technology and a team that produces personalized marketing to reach your specific audience. There is no longer a need to 'do it yourself'; OutboundEngine will do it for you. For more information, see: http://www.outboundengine.com/.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 29, 2015 10:00 AM EST Reads: 195
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 29, 2015 09:45 AM EST Reads: 448
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 29, 2015 09:15 AM EST Reads: 340
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 29, 2015 08:45 AM EST Reads: 211
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 29, 2015 08:00 AM EST Reads: 265
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Nov. 29, 2015 07:00 AM EST Reads: 493
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 29, 2015 06:45 AM EST Reads: 739
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 29, 2015 06:00 AM EST Reads: 373
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 29, 2015 06:00 AM EST Reads: 552
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 29, 2015 05:00 AM EST Reads: 459
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 29, 2015 04:30 AM EST Reads: 483
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 29, 2015 04:00 AM EST Reads: 376
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 29, 2015 03:00 AM EST Reads: 338
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 29, 2015 03:00 AM EST Reads: 595
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 29, 2015 02:45 AM EST Reads: 423