Welcome!

News Feed Item

CCID Consulting: Characteristics of China's Computer Market in 2012

CCID Consulting (HK:08235):

(I) Size and Growth

In the shadow of the global economic downturn, the overall demand of China's computer market shrank in 2012. The performance of all kinds of products was below expectation, with the overall growth rate estimated at 25.3%. The annual sales volume of desktop computers is expected to be 25.574 million pieces, with an annual growth rate of 3.4%; the annual sales volume of laptops is expected to be 29.839 million pieces, up 10.6% year-on-year; the tablet market maintained a rather high growth rate in 2012 after experiencing an explosive growth in 2011, with the annual sales volume expected to reach 9.175 million pieces.

Table 1 Sales of China's Computer Market, 2011-2012

Year   2011   2012 (Forecast)   Growth Rate
Sales Volume of Laptops (Ten Thousand Pieces)   2697.9   2983.9   10.6%
Sales Volume of Desktops (Ten Thousand Pieces)   2473.3   2557.4   3.4%
Sales Volume of Tablets (Ten Thousand Pieces)   492.5   917.5   86.3%
Total Sales Volume

(Ten Thousand Pieces)

  5663.7   6458.8   25.3%

Source: CCID Consulting, October 2012

(II) Market Structure and Changes

1.  Product Mix

In China’s laptop market, 14-inch laptops maintained their leading position with a proportion of 55.7% in 2012; the launch of Ultrabooks drove a growth in the sales of 13-inch products, which accounted for 16.4% of the total (see Figure 1); the proportion of desktops with large display screens increased to some extent, and the proportion of 19-inch and 20-inch desktops reached 36.1% and 31.1% respectively.

Table 2 Product Mix of China's Laptop Market in 2012

Type of Display Screen   Sales Proportion
11-inch   4.1%
12-inch   4.3%
13-inch   16.4%
14-inch   55.7%
15-inch   15.7%
16-inch   0.2%
17-inch   0.8%
18-inch   0.3%
Others   2.5%

Source: CCID Consulting, October 2012

Figure 1 Sales Structure of China's Laptops in 2012

http://event.ccidconsulting.com/en/images/en-23-3.jpg

Source: CCID Consulting, October 2012

Table 3 Product Mix of China's Desktop Market in 2012

Type of Display Screen   Sales Proportion
17-inch LCD   1.9%
18.5-inch LCD   8.1%
19-inch LCD   36.1%
20-inch LCD   31.1%
21.5-inch LCD   14.3%
Others   8.5%
Total   100.00%

Source: CCID Consulting, October 2012

Figure 2 Sales Structure of China's Desktops in 2012

http://event.ccidconsulting.com/en/images/en-23-5.jpg

Source: CCID Consulting, October 2012

Table 4 Product Mix of China's Tablet Market in 2012

Type of Display Screen   Sales Proportion
5-inch   0.3%
7-inch   19.8%
8-inch   1.7%
9.7-inch   72.0%
10-inch   4.6%
Others   1.6%
Total   100.0%

Source: CCID Consulting, October 2012

Figure 3 Sales Structure of China's Tablets in 2012

http://event.ccidconsulting.com/en/images/en-23-6.jpg

Source: CCID Consulting, October 2012

2.  Geographic Structure

Well-developed regions such as Eastern China, Northern China and Southern China were the top three markets respectively, but their proportions decreased to some extent, while proportions of Southwestern, Northwestern and Central China saw increases compared with 2011. (See Figure 3)

Figure 4 Geographic Structure of China's Computer Market in 2012

http://event.ccidconsulting.com/en/images/en-23-7.jpg

Source: CCID Consulting, October 2012

 (III) Market Characteristics

1.  Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system have enhanced user experience.

In 2012, the launch of Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system revived the PC industry to some extent. Moreover, the introduction of "Tri-gate" 3D transistor technology in the 22nm technical process by Intel when launching the Ivy Bridge processor has clearly improved the multi-media display performance and reduced energy consumption, exiting the currently weak laptop market to some extent.

2.  Distribution channels have been diversified, with obvious penetration into lower tier cities.

The distribution channels of the current computer market are clearly more diversified, which can be seen in three aspects: firstly, the proportion of non-traditional channels of 3C stores has increased; secondly, Internet channels have developed rapidly; thirdly, the market demand in tier 4-6 cities has increased. The proportion of sales through non-traditional channels (3C stores, supermarkets and Internet channels) continued to increase.

3.  The computer market have continued be boosted after the ending of China’s Sending Home Appliances to the Countryside poliicy.

With the ending of the Sending Home Appliances to the Countryside policy, the sales in the rural and township markets did not see a dramatic decrease, where huge demand still exists. Besides, the tier 4-6 city channels and service systems built by Lenovo and other top brands during the policy period have matured and can serve as the foundation their future growth in the township markets.

4.  Diversified services have added value to the manufacturers' service brands

Diversification has become the emphasis of the manufacturers' service innovations. Considering the faster responding speed and lower construction cost of network services, many manufacturers have established their own network service centers. On the other hand, network consultation, due to its convenience and efficiency, has also helped busy users save time, thereby becoming increasingly popular among the users.

About CCID Consulting Co., Ltd.

CCID Consulting Co., Ltd., the first Chinese consulting firm listed in the Growth Enterprise Market (GEM) of the Stock Exchange of Hong Kong (HKSE: 08235) and the first consulting firm which gets ISO 9001 international and national quality management system standard certification, is directly affiliated to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Xi’an, Wuhan and Nanjing with over 300 professional consultants. The company’s business scope has covered over 200 large and medium-sized cities in China. CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management services, investment and financing, and M&A. The company's customers range from government departments at all levels and diversified industrial parks, to industrial users in strategic emerging industries in new generation information technology, energy saving and environmental protection, biological science and technology, high-end equipment manufacturing, new materials, and new energy. CCID Consulting commits itself to become the No. 1 advisor for urban economy, the No.1 consultancy for enterprise management, and the No. 1 branch for informatization consulting in China.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...