Welcome!

News Feed Item

CCID Consulting: Characteristics of China's Computer Market in 2012

CCID Consulting (HK:08235):

(I) Size and Growth

In the shadow of the global economic downturn, the overall demand of China's computer market shrank in 2012. The performance of all kinds of products was below expectation, with the overall growth rate estimated at 25.3%. The annual sales volume of desktop computers is expected to be 25.574 million pieces, with an annual growth rate of 3.4%; the annual sales volume of laptops is expected to be 29.839 million pieces, up 10.6% year-on-year; the tablet market maintained a rather high growth rate in 2012 after experiencing an explosive growth in 2011, with the annual sales volume expected to reach 9.175 million pieces.

Table 1 Sales of China's Computer Market, 2011-2012

Year   2011   2012 (Forecast)   Growth Rate
Sales Volume of Laptops (Ten Thousand Pieces)   2697.9   2983.9   10.6%
Sales Volume of Desktops (Ten Thousand Pieces)   2473.3   2557.4   3.4%
Sales Volume of Tablets (Ten Thousand Pieces)   492.5   917.5   86.3%
Total Sales Volume

(Ten Thousand Pieces)

  5663.7   6458.8   25.3%

Source: CCID Consulting, October 2012

(II) Market Structure and Changes

1.  Product Mix

In China’s laptop market, 14-inch laptops maintained their leading position with a proportion of 55.7% in 2012; the launch of Ultrabooks drove a growth in the sales of 13-inch products, which accounted for 16.4% of the total (see Figure 1); the proportion of desktops with large display screens increased to some extent, and the proportion of 19-inch and 20-inch desktops reached 36.1% and 31.1% respectively.

Table 2 Product Mix of China's Laptop Market in 2012

Type of Display Screen   Sales Proportion
11-inch   4.1%
12-inch   4.3%
13-inch   16.4%
14-inch   55.7%
15-inch   15.7%
16-inch   0.2%
17-inch   0.8%
18-inch   0.3%
Others   2.5%

Source: CCID Consulting, October 2012

Figure 1 Sales Structure of China's Laptops in 2012

http://event.ccidconsulting.com/en/images/en-23-3.jpg

Source: CCID Consulting, October 2012

Table 3 Product Mix of China's Desktop Market in 2012

Type of Display Screen   Sales Proportion
17-inch LCD   1.9%
18.5-inch LCD   8.1%
19-inch LCD   36.1%
20-inch LCD   31.1%
21.5-inch LCD   14.3%
Others   8.5%
Total   100.00%

Source: CCID Consulting, October 2012

Figure 2 Sales Structure of China's Desktops in 2012

http://event.ccidconsulting.com/en/images/en-23-5.jpg

Source: CCID Consulting, October 2012

Table 4 Product Mix of China's Tablet Market in 2012

Type of Display Screen   Sales Proportion
5-inch   0.3%
7-inch   19.8%
8-inch   1.7%
9.7-inch   72.0%
10-inch   4.6%
Others   1.6%
Total   100.0%

Source: CCID Consulting, October 2012

Figure 3 Sales Structure of China's Tablets in 2012

http://event.ccidconsulting.com/en/images/en-23-6.jpg

Source: CCID Consulting, October 2012

2.  Geographic Structure

Well-developed regions such as Eastern China, Northern China and Southern China were the top three markets respectively, but their proportions decreased to some extent, while proportions of Southwestern, Northwestern and Central China saw increases compared with 2011. (See Figure 3)

Figure 4 Geographic Structure of China's Computer Market in 2012

http://event.ccidconsulting.com/en/images/en-23-7.jpg

Source: CCID Consulting, October 2012

 (III) Market Characteristics

1.  Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system have enhanced user experience.

In 2012, the launch of Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system revived the PC industry to some extent. Moreover, the introduction of "Tri-gate" 3D transistor technology in the 22nm technical process by Intel when launching the Ivy Bridge processor has clearly improved the multi-media display performance and reduced energy consumption, exiting the currently weak laptop market to some extent.

2.  Distribution channels have been diversified, with obvious penetration into lower tier cities.

The distribution channels of the current computer market are clearly more diversified, which can be seen in three aspects: firstly, the proportion of non-traditional channels of 3C stores has increased; secondly, Internet channels have developed rapidly; thirdly, the market demand in tier 4-6 cities has increased. The proportion of sales through non-traditional channels (3C stores, supermarkets and Internet channels) continued to increase.

3.  The computer market have continued be boosted after the ending of China’s Sending Home Appliances to the Countryside poliicy.

With the ending of the Sending Home Appliances to the Countryside policy, the sales in the rural and township markets did not see a dramatic decrease, where huge demand still exists. Besides, the tier 4-6 city channels and service systems built by Lenovo and other top brands during the policy period have matured and can serve as the foundation their future growth in the township markets.

4.  Diversified services have added value to the manufacturers' service brands

Diversification has become the emphasis of the manufacturers' service innovations. Considering the faster responding speed and lower construction cost of network services, many manufacturers have established their own network service centers. On the other hand, network consultation, due to its convenience and efficiency, has also helped busy users save time, thereby becoming increasingly popular among the users.

About CCID Consulting Co., Ltd.

CCID Consulting Co., Ltd., the first Chinese consulting firm listed in the Growth Enterprise Market (GEM) of the Stock Exchange of Hong Kong (HKSE: 08235) and the first consulting firm which gets ISO 9001 international and national quality management system standard certification, is directly affiliated to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Xi’an, Wuhan and Nanjing with over 300 professional consultants. The company’s business scope has covered over 200 large and medium-sized cities in China. CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management services, investment and financing, and M&A. The company's customers range from government departments at all levels and diversified industrial parks, to industrial users in strategic emerging industries in new generation information technology, energy saving and environmental protection, biological science and technology, high-end equipment manufacturing, new materials, and new energy. CCID Consulting commits itself to become the No. 1 advisor for urban economy, the No.1 consultancy for enterprise management, and the No. 1 branch for informatization consulting in China.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resou...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, discussed DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He also covered various styles and...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...