Welcome!

News Feed Item

CCID Consulting: Characteristics of China's Computer Market in 2012

CCID Consulting (HK:08235):

(I) Size and Growth

In the shadow of the global economic downturn, the overall demand of China's computer market shrank in 2012. The performance of all kinds of products was below expectation, with the overall growth rate estimated at 25.3%. The annual sales volume of desktop computers is expected to be 25.574 million pieces, with an annual growth rate of 3.4%; the annual sales volume of laptops is expected to be 29.839 million pieces, up 10.6% year-on-year; the tablet market maintained a rather high growth rate in 2012 after experiencing an explosive growth in 2011, with the annual sales volume expected to reach 9.175 million pieces.

Table 1 Sales of China's Computer Market, 2011-2012

Year   2011   2012 (Forecast)   Growth Rate
Sales Volume of Laptops (Ten Thousand Pieces)   2697.9   2983.9   10.6%
Sales Volume of Desktops (Ten Thousand Pieces)   2473.3   2557.4   3.4%
Sales Volume of Tablets (Ten Thousand Pieces)   492.5   917.5   86.3%
Total Sales Volume

(Ten Thousand Pieces)

  5663.7   6458.8   25.3%

Source: CCID Consulting, October 2012

(II) Market Structure and Changes

1.  Product Mix

In China’s laptop market, 14-inch laptops maintained their leading position with a proportion of 55.7% in 2012; the launch of Ultrabooks drove a growth in the sales of 13-inch products, which accounted for 16.4% of the total (see Figure 1); the proportion of desktops with large display screens increased to some extent, and the proportion of 19-inch and 20-inch desktops reached 36.1% and 31.1% respectively.

Table 2 Product Mix of China's Laptop Market in 2012

Type of Display Screen   Sales Proportion
11-inch   4.1%
12-inch   4.3%
13-inch   16.4%
14-inch   55.7%
15-inch   15.7%
16-inch   0.2%
17-inch   0.8%
18-inch   0.3%
Others   2.5%

Source: CCID Consulting, October 2012

Figure 1 Sales Structure of China's Laptops in 2012

http://event.ccidconsulting.com/en/images/en-23-3.jpg

Source: CCID Consulting, October 2012

Table 3 Product Mix of China's Desktop Market in 2012

Type of Display Screen   Sales Proportion
17-inch LCD   1.9%
18.5-inch LCD   8.1%
19-inch LCD   36.1%
20-inch LCD   31.1%
21.5-inch LCD   14.3%
Others   8.5%
Total   100.00%

Source: CCID Consulting, October 2012

Figure 2 Sales Structure of China's Desktops in 2012

http://event.ccidconsulting.com/en/images/en-23-5.jpg

Source: CCID Consulting, October 2012

Table 4 Product Mix of China's Tablet Market in 2012

Type of Display Screen   Sales Proportion
5-inch   0.3%
7-inch   19.8%
8-inch   1.7%
9.7-inch   72.0%
10-inch   4.6%
Others   1.6%
Total   100.0%

Source: CCID Consulting, October 2012

Figure 3 Sales Structure of China's Tablets in 2012

http://event.ccidconsulting.com/en/images/en-23-6.jpg

Source: CCID Consulting, October 2012

2.  Geographic Structure

Well-developed regions such as Eastern China, Northern China and Southern China were the top three markets respectively, but their proportions decreased to some extent, while proportions of Southwestern, Northwestern and Central China saw increases compared with 2011. (See Figure 3)

Figure 4 Geographic Structure of China's Computer Market in 2012

http://event.ccidconsulting.com/en/images/en-23-7.jpg

Source: CCID Consulting, October 2012

 (III) Market Characteristics

1.  Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system have enhanced user experience.

In 2012, the launch of Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system revived the PC industry to some extent. Moreover, the introduction of "Tri-gate" 3D transistor technology in the 22nm technical process by Intel when launching the Ivy Bridge processor has clearly improved the multi-media display performance and reduced energy consumption, exiting the currently weak laptop market to some extent.

2.  Distribution channels have been diversified, with obvious penetration into lower tier cities.

The distribution channels of the current computer market are clearly more diversified, which can be seen in three aspects: firstly, the proportion of non-traditional channels of 3C stores has increased; secondly, Internet channels have developed rapidly; thirdly, the market demand in tier 4-6 cities has increased. The proportion of sales through non-traditional channels (3C stores, supermarkets and Internet channels) continued to increase.

3.  The computer market have continued be boosted after the ending of China’s Sending Home Appliances to the Countryside poliicy.

With the ending of the Sending Home Appliances to the Countryside policy, the sales in the rural and township markets did not see a dramatic decrease, where huge demand still exists. Besides, the tier 4-6 city channels and service systems built by Lenovo and other top brands during the policy period have matured and can serve as the foundation their future growth in the township markets.

4.  Diversified services have added value to the manufacturers' service brands

Diversification has become the emphasis of the manufacturers' service innovations. Considering the faster responding speed and lower construction cost of network services, many manufacturers have established their own network service centers. On the other hand, network consultation, due to its convenience and efficiency, has also helped busy users save time, thereby becoming increasingly popular among the users.

About CCID Consulting Co., Ltd.

CCID Consulting Co., Ltd., the first Chinese consulting firm listed in the Growth Enterprise Market (GEM) of the Stock Exchange of Hong Kong (HKSE: 08235) and the first consulting firm which gets ISO 9001 international and national quality management system standard certification, is directly affiliated to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Xi’an, Wuhan and Nanjing with over 300 professional consultants. The company’s business scope has covered over 200 large and medium-sized cities in China. CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management services, investment and financing, and M&A. The company's customers range from government departments at all levels and diversified industrial parks, to industrial users in strategic emerging industries in new generation information technology, energy saving and environmental protection, biological science and technology, high-end equipment manufacturing, new materials, and new energy. CCID Consulting commits itself to become the No. 1 advisor for urban economy, the No.1 consultancy for enterprise management, and the No. 1 branch for informatization consulting in China.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...