Welcome!

News Feed Item

Gevalia Helps Coffee Drinkers "Leave Bitter Behind" Before 2013

Temporary New York City Cafe Serves Up FREE Cups of Rich, Never Bitter Gevalia Coffee in Final Days of the Year

NEW YORK, Dec. 26, 2012 /PRNewswire-USNewswire/ -- Gevalia opened a temporary cafe today where New Yorkers and visitors can enjoy free cups of premium coffee as they prepare to kick-start a new year. Located just off Times Square, the Gevalia "pop-up" cafe aims to introduce coffee lovers to the rich, never bitter taste of Gevalia coffee and help them make a resolution to "leave bitter behind" in 2013 and beyond.

The Gevalia Cafe, located at 253 W. 47th Street, New York, will be treating locals and Big Apple visitors to free cups of Gevalia coffee and sending them home with coupons. Open daily* today through New Year's Eve, millions of fans passing through Times Square will not be far from a delicious (and free) taste of Gevalia coffee in the days, hours and minutes before the ball drops.

"The new year is all about getting off to a good start, and what better way to do it than to embrace the richness in life and in coffee," said Greg Guidotti, Sr. Director of Premium Coffee for Gevalia. "We invite everyone in New York to stop by the store to experience the unique, rich, never bitter taste of Gevalia coffee for themselves as the perfect toast to the start of a new year."

Johan, the Gevalia ambassador featured prominently in the brand's advertising, will make a special VIP appearance at the Gevalia Cafe on Dec. 30 starting at 10:30 a.m. ET where he'll serve coffee and pose for photos with cafe guests.

Fans outside of New York who want to discover the rich, never bitter taste can "Like" Gevalia on Facebook at www.facebook.com/GevaliaCoffee for rich rewards, including a coupon for $1.50 off one bag of Gevalia coffee in retail stores. The coupon will be available beginning Dec. 27, while supplies last.

Previously available online only, Gevalia began offering its top ten varieties in U.S. coffee aisles nationwide late last year. To learn more about Gevalia and to discover over 40 additional varieties, visit www.Gevalia.com, connect with Gevalia on Facebook (www.facebook.com/GevaliaCoffee) and follow @Gevalia on Twitter (www.twitter.com/Gevalia).

* Hours of operation are as follows:

  • Wednesday, Dec. 26 and Thursday, Dec. 27 from 8:30 a.m. to 8 p.m. ET
  • Friday, Dec. 28 from 8:30 a.m. to 11 p.m. ET
  • Saturday, Dec. 29 from 10 a.m. to 11 p.m. ET
  • Sunday, Dec. 30 from 10 a.m. to 9 p.m. ET
  • Monday, Dec. 31 through Tuesday, Jan. 1 from 10 a.m. to 1 a.m. ET

About Gevalia

Gevalia is an exquisitely smooth, rich, never bitter coffee experience that has been perfected by Swedes since 1853. From traditional to flavored, the Gevalia brand offers more than 50 varieties of premium coffee and 20 choices of tea, each delivering a unique taste experience. Gevalia coffee is made from the finest Arabica beans containing rich flavors that offer an unparalleled coffee experience. Previously available online only, Gevalia now offers its top ten varieties in U.S. coffee aisles nationwide.

To learn more about Gevalia, visit www.Gevalia.com, connect with Gevalia on Facebook at (www.facebook.com/GevaliaCoffee) and follow @Gevalia on Twitter (www.twitter.com/Gevalia). 

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is a new company that has been around 109 years. North America's fourth largest consumer packaged food and beverage company, Kraft had revenues of approximately $19 billion in 2011. The company has an unrivaled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group became an independent company on Oct. 1, 2012 and will be a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com.

SOURCE Gevalia

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...