Click here to close now.




















Welcome!

News Feed Item

Kraft Fight Hunger Bowl Continues To Raise Awareness About Hunger In America

Top College Teams Face Off in Game Dedicated to Fill Bowls of Those in Need

NORTHFIELD, Ill., Dec. 26, 2012 /PRNewswire/ -- On December 29, the Navy Midshipmen and the Arizona State Sun Devils will be taking the field for a lot more than just a bowl title. They'll be taking the field in the Kraft Fight Hunger Bowl, the only bowl game dedicated to raising awareness about hunger in the United States. The game, which will be broadcast LIVE on ESPN this Saturday, is in its third year.

"Kraft Foods Group and Mondelez International (the global snacking and food brands company of the former Kraft Foods Inc.) are proud to sponsor a game that continues to shed light on an issue that can impact more than 50 million Americans1 each year," said Stephen Chriss, senior director, US Media and Consumer Engagement, Mondelez International. "We are passionate about making a difference and our bowl partnership allows our brands to connect with a national audience as we hope to inspire others to join the fight to end hunger."

Kraft and its Foundation have donated nearly $1 billion in cash and food to hunger-relief organizations over the past 25 years.

The Kraft Fight Hunger Bowl has a deep roster for the third year in a row, comprised of power brands from both companies including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip Dressing, Kraft Macaroni and Cheese and Kraft cheese and dairy. As has become tradition unique to the Kraft Fight Hunger Bowl, the game's opening possession will be decided by the flip of an Oreo 'Heads or Tails' cookie.

Bowl Localizes Support in Bay Area
Fans will not only be able to witness a competitive matchup on the football field, they will also be able to help make a difference by attending on game-day. For every bowl game ticket purchased, the Kraft Fight Hunger Bowl will donate one meal to the San Francisco Food Bank, Glide Memorial Church and St. Anthony's Dining Room. As in years past, players and coaches from Navy and Arizona State University also plan to volunteer at Bay Area food pantries in the days leading up to the bowl game.

"With numerous hunger-awareness activities planned for the players during their stay in San Francisco, we are committed to helping alleviate hunger in the Bay area," said Gary Cavalli, Kraft Fight Hunger Bowl Executive Director. "Allowing players an opportunity to volunteer in an extremely deprived part of the city is unique to our game and authentic to our mission to make a positive impact on our community."  

For more information about the Kraft Fight Hunger Bowl, visit KraftBowl.org.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit and www.facebook.com/kraft.

ABOUT MONDELEZ INTERNATIONAL
Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in October 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

ABOUT SAN FRANCISCO BOWL ASSOCIATION
The not-for profit association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco's AT&T Park, has generated over $130 million in economic benefit for the City and County of San Francisco. Several of college football's most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus Navy, California, Boston College, UCLA, Oregon State and Utah. The 2009 game between USC and Boston College was at the time ESPN's third-most-watched college football bowl game ever. For more information, visit www.kraftbowl.org and follow us on Facebook and Twitter.

1  Feeding America: http://feedingamerica.org/hunger-in-america/hunger-facts/hunger-and-poverty-statistics.aspx

SOURCE Kraft Foods Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.