Welcome!

News Feed Item

Retro Look and Sound Meet New Technology at NAMM Show

Manufacturers create guitar, bass, amp and drum lines to meet recent demand for vintage looks and sounds in unique gear with a boutique feel


CARLSBAD, Calif., Dec. 27, 2012 /PRNewswire-USNewswire/ -- A blast from the past will ring out at the 2013 NAMM Show as manufacturers responding to consumer demand introduce new products with a vintage look and sound. Retailers, having heard the growing demand for vintage-inspired musical instruments and equipment will be looking for new products that meet the demand of customers clamoring for unique pieces. The NAMM Show returns to Anaheim, CA from January 24-27, 2013.

(Photo: http://photos.prnewswire.com/prnh/20121227/DC34563)

"Over the last few years, gear that looks, feels and sounds vintage has taken off," said George Coutretsis, GM of Chicago Music Exchange. "The trend in indie-rock is toward using vintage gear, which is building demand in a younger adult audience for these pieces. We're looking for products at the NAMM Show that make the player feel unique and inspire them to start bands, make music and play more."

Coutretsis uses the term "reliced" to describe instruments and equipment that have been manually distressed, as one would handle a pair of jeans for a worn-in, loved look. Boutique instruments sometimes incorporate such design elements, while others are constructed to showcase the luthier's artistry. Retro items made in the United States or by hand are also in demand, as the call for unique and distinguished pieces increases.

"The major brands and as well as our smaller, boutique craftsmen are boosting this trend with some truly unique instruments, many of which will be unveiled or highlighted at this year's NAMM Show," said Joe Lamond, president and CEO of NAMM. "Artists around the globe are constantly looking for music and sound products that help them express their creativity and NAMM members will continue to look forward as well as to legacy designs to serve them."

Nostalgia for what Neil Young called the "old, folky days" seems to be the inspiration for the retro collections soon to be offered by Bedell Guitars. Designed after the guitars of the early '60s, the Coffeehouse series and the 1964 series feature all solid woods, dovetail neck-joints, classic comfortable neck profiles and other details designed to recall the look and sounds of acoustic guitars produced 50 years ago. The company plans to unveil the series at the NAMM Show 2013.

"The music industry is naturally vintage minded. We value things with a history," said Ryan Bouslaugh of Bedell's artist relations department. "A 2012 Toyota Camry drives just great, but really, everyone wants that classic '57 Chevy."

The trend is particularly evident among electric guitars, basses and amplifiers, with many major brands releasing or adding to nostalgia-inspired collections. Retro shapes, colors and components that help re-create the sound of a vintage piece are hallmarks of these instruments.

"We're coming out of a hi-tech, industrial design era," said Richard McDonald, senior vice president of marketing for Fender Guitars. "We turn toward vintage because it is more approachable, whimsical. People respond warmly to that vibe."

Some of these new additions will be seen for the first time at NAMM 2013. Fender Guitars, the roots of which reach back to the very era many are resurrecting, plans to debut guitar and bass additions to its already-popular Pawnshop series. Also at the show, the Excelsior, Fender's distinctive tube-combo amplifier will be re-issued in a limited edition. Gibson honors one of the godfathers of guitar with its collection of tribute Les Paul guitars, made in the style of the '50s, '60s, '70s and beyond. The series, which is dubbed "The Year of Les Paul" collection, will be introduced at NAMM Show 2013.

C.F. Martin & Co.'s four-piece Retro Series that debuted at NAMM in Nashville will be featured prominently by the brand at the show. The Retro Series is based on C.F. Martin & Co.'s guitars from the 1930s and '40s, melding traditional models with state-of-the-art technology.

Retailer Gary Forkum of Fork's Drum Closet in Nashville attributes the trend to a new generation of musicians discovering classic bands such as The Rolling Stones. This younger consumer is behind the success of some of Forkum's best sellers. "Items such as the Ludwig Classic Maple three-piece kits in vintage colors, sparkles – these types of items are a big focus for us," he said. "The trend has been coming on for a little while now, but this year it has been very big."

Aficionados and musicians are also turning to vintage-styled components to alter the sounds of their equipment to replicate the sounds of the bygone days. "Numerous areas of the MI market have experienced a resurgence of classic designs and products," said Fred Gretsch, president of The Gretsch Company. "Walk in to any music shop, and you'll see all sorts of 'vintage inspired' products. Sales of Bigsby products have been very strong in recent years which is partially due to new manufacturer OEM models, but also as consumers are trying to recreate classic instruments of yesteryear, modify their beloved main guitar, or simply add value to the guitar under the bed."

The retro trend is in full swing and will be on vibrant display for retailers and buyers to see, hear and demo at NAMM Show 2013. Registration is now open for qualified members of the music instrument, product and pro-light and sound industries. Exhibit space is still available for the 2013 event. Learn more about the 2013 NAMM Show at http://www.namm.org/thenammshow/2013.

About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on FacebookTwitter and YouTube.  

CONTACT: Lora Bodmer, NAMM Public Relations Director, +1-760-438-8007, [email protected]

SOURCE The National Association of Music Merchants (NAMM)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.