|By PR Newswire||
|December 27, 2012 05:47 AM EST||
Manufacturers create guitar, bass, amp and drum lines to meet recent demand for vintage looks and sounds in unique gear with a boutique feel
CARLSBAD, Calif., Dec. 27, 2012 /PRNewswire-USNewswire/ -- A blast from the past will ring out at the 2013 NAMM Show as manufacturers responding to consumer demand introduce new products with a vintage look and sound. Retailers, having heard the growing demand for vintage-inspired musical instruments and equipment will be looking for new products that meet the demand of customers clamoring for unique pieces. The NAMM Show returns to Anaheim, CA from January 24-27, 2013.
"Over the last few years, gear that looks, feels and sounds vintage has taken off," said George Coutretsis, GM of Chicago Music Exchange. "The trend in indie-rock is toward using vintage gear, which is building demand in a younger adult audience for these pieces. We're looking for products at the NAMM Show that make the player feel unique and inspire them to start bands, make music and play more."
Coutretsis uses the term "reliced" to describe instruments and equipment that have been manually distressed, as one would handle a pair of jeans for a worn-in, loved look. Boutique instruments sometimes incorporate such design elements, while others are constructed to showcase the luthier's artistry. Retro items made in the United States or by hand are also in demand, as the call for unique and distinguished pieces increases.
"The major brands and as well as our smaller, boutique craftsmen are boosting this trend with some truly unique instruments, many of which will be unveiled or highlighted at this year's NAMM Show," said Joe Lamond, president and CEO of NAMM. "Artists around the globe are constantly looking for music and sound products that help them express their creativity and NAMM members will continue to look forward as well as to legacy designs to serve them."
Nostalgia for what Neil Young called the "old, folky days" seems to be the inspiration for the retro collections soon to be offered by Bedell Guitars. Designed after the guitars of the early '60s, the Coffeehouse series and the 1964 series feature all solid woods, dovetail neck-joints, classic comfortable neck profiles and other details designed to recall the look and sounds of acoustic guitars produced 50 years ago. The company plans to unveil the series at the NAMM Show 2013.
"The music industry is naturally vintage minded. We value things with a history," said Ryan Bouslaugh of Bedell's artist relations department. "A 2012 Toyota Camry drives just great, but really, everyone wants that classic '57 Chevy."
The trend is particularly evident among electric guitars, basses and amplifiers, with many major brands releasing or adding to nostalgia-inspired collections. Retro shapes, colors and components that help re-create the sound of a vintage piece are hallmarks of these instruments.
"We're coming out of a hi-tech, industrial design era," said Richard McDonald, senior vice president of marketing for Fender Guitars. "We turn toward vintage because it is more approachable, whimsical. People respond warmly to that vibe."
Some of these new additions will be seen for the first time at NAMM 2013. Fender Guitars, the roots of which reach back to the very era many are resurrecting, plans to debut guitar and bass additions to its already-popular Pawnshop series. Also at the show, the Excelsior, Fender's distinctive tube-combo amplifier will be re-issued in a limited edition. Gibson honors one of the godfathers of guitar with its collection of tribute Les Paul guitars, made in the style of the '50s, '60s, '70s and beyond. The series, which is dubbed "The Year of Les Paul" collection, will be introduced at NAMM Show 2013.
C.F. Martin & Co.'s four-piece Retro Series that debuted at NAMM in Nashville will be featured prominently by the brand at the show. The Retro Series is based on C.F. Martin & Co.'s guitars from the 1930s and '40s, melding traditional models with state-of-the-art technology.
Retailer Gary Forkum of Fork's Drum Closet in Nashville attributes the trend to a new generation of musicians discovering classic bands such as The Rolling Stones. This younger consumer is behind the success of some of Forkum's best sellers. "Items such as the Ludwig Classic Maple three-piece kits in vintage colors, sparkles – these types of items are a big focus for us," he said. "The trend has been coming on for a little while now, but this year it has been very big."
Aficionados and musicians are also turning to vintage-styled components to alter the sounds of their equipment to replicate the sounds of the bygone days. "Numerous areas of the MI market have experienced a resurgence of classic designs and products," said Fred Gretsch, president of The Gretsch Company. "Walk in to any music shop, and you'll see all sorts of 'vintage inspired' products. Sales of Bigsby products have been very strong in recent years which is partially due to new manufacturer OEM models, but also as consumers are trying to recreate classic instruments of yesteryear, modify their beloved main guitar, or simply add value to the guitar under the bed."
The retro trend is in full swing and will be on vibrant display for retailers and buyers to see, hear and demo at NAMM Show 2013. Registration is now open for qualified members of the music instrument, product and pro-light and sound industries. Exhibit space is still available for the 2013 event. Learn more about the 2013 NAMM Show at http://www.namm.org/thenammshow/2013.
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.
CONTACT: Lora Bodmer, NAMM Public Relations Director, +1-760-438-8007, [email protected]
SOURCE The National Association of Music Merchants (NAMM)
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 02:30 AM EDT Reads: 1,349
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 28, 2017 02:30 AM EDT Reads: 747
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Apr. 28, 2017 01:15 AM EDT Reads: 8,958
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 01:15 AM EDT Reads: 9,250
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 12:45 AM EDT Reads: 1,668
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Apr. 28, 2017 12:15 AM EDT Reads: 807
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 28, 2017 12:15 AM EDT Reads: 1,364
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 28, 2017 12:00 AM EDT Reads: 16,322
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 27, 2017 11:30 PM EDT Reads: 2,299
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 27, 2017 10:45 PM EDT Reads: 2,428
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 27, 2017 10:30 PM EDT Reads: 2,451
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 27, 2017 10:30 PM EDT Reads: 1,298
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 27, 2017 10:15 PM EDT Reads: 2,658
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 27, 2017 10:15 PM EDT Reads: 9,241
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 27, 2017 10:15 PM EDT Reads: 1,471