Welcome!

News Feed Item

2012 Banner Year for New Consumer Magazines

Samir "Mr. Magazine(TM)" Husni, Ph.D., Releases Year-End Analysis and Report Through CommPRO.biz

NEW YORK, NY -- (Marketwire) -- 12/28/12 -- New consumer magazine titles in 2012 totaled 870 as reported by Samir "Mr. Magazine™" Husni, PhD, to CommPRO.biz, the online news and information hub. The renowned, "Mr. Magazine,™" reported in his year-end analysis of the publishing industry that of the 870 new outlets, 242 continue to publish with regular frequency. Not since 2007 have we seen numbers that impressive.

According to Mr. Magazine™, "From American Frontiersman to the Zombie Nation, 2012 was the year for running the gamut on niche magazines. You could be a Modern Woman while admiring the Beautiful You, all with the flick of a page."

For those naysayers who are crying from the rooftops that print is dead, Husni suggests checking out these facts:

In that illustrious year (2007) there were 715 total new magazines, with 248 publishing regularly. The categories reflect the specificity that publishing today demands; from art to women's interests, being a niche market was the bulls-eye to aim for. Success fairly oozed from the pointed hit almost each and every time. While the epicurean delights still ruled book-a-zine-land and special interests overall, lifestyles came in at a close second. To see new print titles exceed the numbers from 5 years ago only reinforces my mantra: You can't keep good ink on paper down; at least, not for long.

Mr. Magazine's™ top 5 Most Notable Launches for 2012 could be described as eclectic and controversial as the year itself. But the criteria for a notable launch is based on so many different factors that have absolutely nothing to do with tragedy and horrific events from our world today, yet magazines can't help being the mirror from which society's reflections are made visual.

Take the year's Most Notable Launch overall, there was a tie for 2012:
1. Recoil
2. Highlights - Hello

These two magazines go from one end of the spectrum to the other. With Recoil, you have an artfully-done, gun-lifestyle magazine that is selling for as much as $125 an issue on e-bay. Unbelievable, you might say, nevertheless, very true. For the gun enthusiast, this magazine is the answer to a prayer and proudly promotes the Second Amendment without apology. Controversy surrounds this publication today, in more ways than one, as Recoil's editor, Jerry Tsai, resigned in Sept. 2012 after basically calling Recoil's support for the Second Amendment rights into question. It was too late after Tsai said that MP7A1's were unavailable to citizens and for good reason. No amount of retraction, or good intentions could fix it, so Tsai resigned.

Then you have the other end of the rainbow where bright colors and children's laughter live: Highlight's Hello magazine. Highlight's Hello received the Magazine Innovation Center's inaugural award for Excellence at the 2012 ACT 3 Experience. Aimed at children aged 0-2, the magazine is filled with things very young children can grasp and grow with. It displays the hope we have for the future through our children.

The last three are unique and engaging in their own right.

3. Dujour
4. Howler
5. Cosmopolitan for Latinas

Dujour is a magazine that takes no prisoners and asks for no forgiveness. The upscale magazine targets an audience with a net worth of $5 million or more. That in and of itself, speaks volumes (no pun intended) and shows why it made the top five; for bravery alone, yes, but also because it's a well put-together magazine that is a joy to read and to simply hold in your hand.

Howler Magazine is a new magazine about soccer, but it's so much more than that. It's a completely independent project that promoted itself through social media and word-of-mouth and was publicly and crowd-funded. It's an amazing endeavor that shows initiative and courage and is a pleasure to read. It's built on the same principals as this country: if you can dream it and you work hard; you can do it.

Cosmopolitan for Latinas is a magazine which shows how important diversity and fragmentation are in our country today. We are a melting pot of ethnicities and this magazine takes one section of that pot and works it to good advantage. It is enlightening and ingenious and a welcomed addition to our industry.

So, as we reflect upon the year 2012, and on all its joys and excitements, let's remember that magazines exist to provide our readers with an experience they'll never forget. Husni believes we can all agree 2012 has provided that and so much more.

About Mr. Magazine

Mr. Magazine™ is Samir A. Husni, Ph.D. who is the founder and director of the Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines, which is now in its 27th year. He is also the author of Magazine Publishing in the 21st Century, published by Kendall Hunt, Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace published by Hamblett House, Inc. and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine, published by Kendall Hunt. Dr. Husni is also the co-author of Design Your Own Magazine published by the Magazine Innovation Center at The University of Mississippi. He is the editor of The Future of Magazines published through a grant from the Meredith Corp.

About CommPRO.biz (www.commpro.biz)

CommPRO.biz is the online hub for communications executives to facilitate social currency for its readers: matching buyers and sellers through business development, engagement, and intellectual leadership. With 75,000 readers each day, CommPRO is a true community in every sense of the word and connects people and their knowledge and services to others with similar interest in transacting business and accelerating networking.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2190565
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2190563
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2190561

Contact:
Samir "Mr. Magazine™" Husni, Ph.D.
M: (662) 832-6247
[email protected]

Fay Shapiro
Publisher, CommPRO.biz
M: (917)-453-5159
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.