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Jason Proch Reveals Advantages and Disadvantages of Business Development in Niche Markets

Although small businesses have proven a major part of the American economy, entrepreneurs continue to display apprehension when deciding to serve a niche market. Small business consultant, Jason Proch discusses what can make or break a successful niche en

CRANBERRY TOWNSHIP, Pa., Jan. 1, 2013 /PRNewswire-iReach/ -- In today's economy, small business owners have displayed a true tenacity with keeping up with major corporations and maintaining market relevancy. While all local and small companies have their own challenges, many business owners attempting to serve a niche market worry about their opportunity for success. A recent article from The Ottawa Citizen attempts to provide advice on whether new businesses should serve a select community, and if so how to identify which niche market is right for success. As an experienced business consultant, Jason Proch has assisted many small businesses become established, grow and determine a target market. He explains that while niche markets may not be right for every entrepreneur, there are many possibilities for accomplishment when approaching these consumers. 

According to the article, there are many questions an entrepreneur must ask themselves before they decide on offering a product or service to a niche consumer market. More notably, while these individuals may display the passion to pursue a business within their niche interests, they must also be able to recognize if it will make a successful business. According to Jason Proch, some of the most important questions listed in the article regard how likely is it for the market to pay, and if it is likely, how does the entrepreneur plan on reaching those individuals?

While it is important to differentiate passion from opportunity, the article does note that it is important for niche entrepreneurs to truly understand the consumer market that they are targeting. The article asks readers, "Do you have some unique processes that will benefit your chosen niche? Even if you [are not] established in a specific niche, with a strong foundation of experience and contacts to launch from, you understand that niche's specific problems and potential solutions."

If a business-minded individual does have unique solutions, Jason Proch notes that there is a higher potential for success. Having established his own niche consultancy, known as GrandView Solutions, LLC, Jason understands what it takes to determine if a niche business offers possibility. He concludes, "When creating a successful small business for niche markets it boils down to this—can the entrepreneur acquire paying customers and do they have the ability to solve their problems? If they can, I always like move the development forward by asking my small business consulting clients, 'What keeps you up at night?'"


Jason Proch is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.

Media Contact: Daniel Styles,, (678) 685-8304, [email protected]

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